Month: May 2015

by Phil Aston Phil Aston No Comments

Genius Insights – Instagram Tips


Instagram is becoming ever more popular and a less formal way for you to stay in touch with your customers and guests.

Here are three insights that will help you get even more from this platform.

How to Add Paragraph Spacing to Your Instagram Posts

Instragram is all about visuals so when you come across a long photo caption that is one large paragraph of unbroken text it can really turn you off.  Here are some great tips from ‘Social Media Today’ which show you how to avoid this.  Read More

7 Ways to Build an Engaged Instagram Following

We all want to get more engagement from our Instagram followers and there are plenty of great tips out there to get you on your way.  Here are some great tips from Social Media Examiner  Read More

Instagram Launching New ‘Highlights’ Email

If is has been several days since you last logged into your Instagram account then trying to stay on top of the latest posts can be a real pain (especially if your follow a lot of people).

However, you can now subscribe to a brand-new email from Instagram that will help keep you up to date when you can’t check in on a daily basis. Read More

Phil Aston

Follow Phil Aston / Genius Loci on Instagram

by Phil Aston Phil Aston No Comments

Today’s Photography : A Calm and Serene Newlyn Harbour

Newlyn Harbour
Just back from a few days in London. It made me realise how lucky we are for many reasons.  One of them being the mega fast broadband we have in Cornwall.  London Wifi was so slow everywhere we went.
The other reason of course is being able to take shots like this and get Fish & Chips almost straight from the boat!
by Phil Aston Phil Aston No Comments

Social Media Tips from The Seaside – Cross Posting

Cornwall Tourism Community on Google Plus – News Update 4

Digital Marketing Tips – Why should you should not auto past between social media platforms.

It may seem an idea that will save time, but auto posting from one social media platform to another could work against you.

Posting from Facebook to Twitter on auto gives you no control over what the post looks like.  For example, If you post just a photo all you will see in Twitter is a random link.  This tells your Twitter followers you really don’t care about them and posting from Twitter to Facebook makes no sense at all!

by Phil Aston Phil Aston No Comments

Superfast broadband helps Penzance Business reach global audience

Superfast broadband has helped innovative business Genius Loci launch services that are attracting customers from around the globe.
Phil and Sue Aston set up their media and arts business, Genius Loci, in 2004. The business is based at their home in Goldsithney, near Penzance Cornwall.

Sue Aston composes violin music which is a blend of Classical and Celtic music, and has a large following overseas, generated by her YouTube channel and social media.
She has now developed another innovative way of getting music across to people. She has created a subscription based website, featuring video diaries and mini concerts, as well as selling music downloads online. Sue says: “So far as I am aware, this has not been done before – and it is the kind of innovation which is only possible because of superfast broadband. With superfast broadband, the sky is the limit.”
Sue says: “I was the first musician to stream a live concert from the UK on Google+, and one of only a few in the world. It can be tricky to get the sound perfect but thanks to my husband Phil’s technical wizardry we have achieved this, to the envy of the people who’ve tried it in the USA! I now have a regular world wide audience and have The Sue Aston show streaming live every couple of weeks.”
Sue adds: “With superfast broadband, I can now run teaching classes over Skype with students from around the globe. I have students in America, Japan, Italy and even a lady who lives on a boat in the Mediterranean. It is just as effective as a face to face teaching session and it has opened up the whole world as a potential market.”
Sue’s husband, Phil, provides website development services to clients, many of whom are based elsewhere in the UK. He says: “Now I use Hangouts for meetings with clients, saving travel time and increasing productivity. I have a colleague in San Francisco, who works with me on website coding and we can now work together as effectively and productively as if we were the same office. ”
Phil says: “Superfast broadband has been absolutely fantastic for our business and it has transformed what we can achieve.”
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