Month: August 2016

by Phil Aston Phil Aston No Comments

Should I Upload My Video to YouTube or Facebook?

I get asked this question a lot.

The answer is you should upload your video to wherever you have an audience.

Some Examples

YouTube

  • The second largest search engine next to Google and owned by them.
  • This should be your first port of call for uploading your video.
  • You can also promote your videos more cheaply than Google Adwords
  • Easy to share and embed
  • Set up cards for links to your offers, website or funding websites
  • You can also broadcast live from YouTube

Facebook

  • You should always upload your video directly to Facebook as well as YouTube
  • Videos play automatically in Facebook newsfeeds
  • You can add a link or call to action to your website
  • Very easy for people to share and comment

Twitter

  • You can upload up to 140 seconds of video footage
  • Video plays within the newsfeed

Instagram

  • You can upload up to 60 seconds of video footage

Vimeo

  • The benefits are no Ads and you can control what video comes up next.  However, you are missing out on the discoverability of the other platforms

Editing and Branding

A while back all you needed to do was publish your video on YouTube.  What I am suggesting is a bit more work and involves different edits and ensuring you add your branding at each stage. However, this approach will ensure you respect each audience and optimise your video for each platform.

You can also tailor the message for each audience.  Remember that you can re-position your video for other campaigns.

We offer video editing and support via our Digital Marketing and SEO packages – please get in touch if you need any help.

Phil Aston

Genius Loci Media

 

 

by Phil Aston Phil Aston No Comments

Video Marketing / Live Streaming Update / Google Hangouts

A lot can happen in a week!  Since my last update BLAB has decided to close down operations and will no longer offer a live streaming service.

Other news this week is from Google, which is moving Google Hangouts from Google Plus to YouTube on September 12th.

So where does this leave live video streaming and where is the best place to host your broadcasts?

Google Hangouts / YouTube

Although removing Hangouts from Google Plus they are not going away.  Hangouts will be made part of YouTube and will make it very easy to start or schedule a live broadcast either from YouTube or via your website.

Other advantages to this route are:

  • SEO – broadcasts can be discovered more easily on YouTube (YouTube is the 2nd largest search engine next to Google)
  • Broadcasts are in HD video and audio and are in widescreen
  • You can have up to 10 people in a guest panel
  • You can schedule events and invite people
  • Events can be public or private
  • You can download the video for editing or other marketing
  • Ideal for panels / training / interviews / events
  • You can add links, call to actions and subtitles

Usage – Hangouts were always complicated but with them moving to YouTube they will become far easier to use.  The quality can be like a TV broadcast and you have the options to share screens and bring in other materials.  So for overall promotion of your brand and building up your YouTube channel this is the best platform.

However, if you just want to show people the sunset or your latest attraction Facebook Live and Periscope are the easiest options.

Facebook Live

Better for in the moment broadcasts but the quality can be low.  The image is always square regardless of shooting in landscape.  Not everyone likes these, in the USA they are being used for broadcasting news events, which is not what Facebook really wants.

Advantages

  • It is Facebook so your audience could be large but the video does remain within Facebook.
  • You can interact with your audience
  • It’s very easy and fast

You could use this for announcing a promotion or competition or highlighting a new service.  You can also use it to tell people to tune in on a specific date for news.

Periscope (Twitter)

Very easy to start from the Twitter App and still a great way of sharing your experience with your audience

Advantages

  • The live stream starts in the Twitter feed
  • You can download the video after the event to save it
  • You can shoot in Landscape
  • Great way to engage your Twitter audience

You cannot have guests but you can interact with your viewers.

Ideal usage is for showing people around a location or sharing an event. 

For more details on how to set up a live broadcast from YouTube follow the link below

https://support.google.com/youtube/answer/7083786?p=live_hoa&rd=1

My Prediction

All this news gives Facebook the chance to dominate the live streaming arena.  Once they roll out a split screen (allowing guests) – website embeds etc. then they will be a very strong position with 1.7 billion users to be the main player.

YouTube will still be the place for your video library and high end productions.  Advertising on YouTube is also a lot cheaper than Facebook and AdWords.

 

Phil Aston

Genius Loci Media

01736 719342 | www.geniusloci.co.uk

by Phil Aston Phil Aston No Comments

Do You Really Want to Compete with Facebook?

snapchat-instagram

The Social Media and App space is crowded and every time a new name emerges people like me will advise clients to register their name and set up an account.
However, what is becoming apparent is any idea that gains traction is being watched by Facebook and with their resources and very deep pockets you have to be very brave to take them on.

Recent Casualties and Pivots
Blab – The live streaming app has decided to change it whole business model since the launch of Facebook Live

SnapChat – You may remember that Facebook tried to buy Snapchat for 3 Billion dollars but they refused. Not to be put off Facebook simply developed their own version and attached it to Instagram on August 5th. Instagram has 300 million users compared to SnapChats 150 million and early reports suggest that Instagram’s story telling options are far easier to use than SnapChat.
Advertisers are also seeing a 100 times more engagement on Instagram stories than SnapChat. Should SnapChat be very worried…

Facebook are very keen to tempt back the younger demographic to its social space and with many old users struggling to really ‘get’ SnapChat, the new ‘Stories’ feature on Instagram could do just that.
To further put the pressure on SnapChat Facebook has announced on August 8th new SnapChat styled filters which can be used to jazz up photos in various ways, such as turning faces into animations. Snapchat features a wide range of these filters, and they are increasingly being used as sponsorship opportunities for brand partners.

Phil Aston
Genius Loci Media
01736 719342 | www.geniusloci.co.uk

by Phil Aston Phil Aston No Comments

SEO / Social Media – Predictions for the rest of 2016

Genius INSIGHTS | Digital marketing news

Social Media is now a big part of SEO, just as Blogging is part of your content strategy.
Here are my thoughts for rest of the year.

The Social Media News Feed

This is now where everyone is hanging out (and on Mobile). If one of your guests has 500 friends who each have 500 friends, then you have access to 250,000 leads who will take more notice if a post is recommended by someone they know and trust.
The news feed is where people go to for latest news in their community, their interests and their friends.
Social Media shows you what you want before you think to ask (i.e. use Google Search).

Tone of Voice

Professional and corporate accounts are not going to dominate news feeds – you need to ensure you develop representative personalities for your brands.
Users trust the people providing information in their feeds, especially if they can interact and feel they know the face behind the logo.

Google

Google Search will not be the platform to deliver quality viewers in the future. Quality viewers will come to your website via social media news feeds and online word of mouth as people scan theirs feeds and friends.
When people find you via Google you still have to prove you are the best choice. A popular social media post with good interaction and shares can tell people immediately that you are worth it.

Content is King (Not Anymore)

Information is no longer valuable and we have to accept that unless you are a scientist on the verge of a major discovery that what we say on our website is being said in a similar way by others in our field. So your focus has to be on context and how we position ourselves.

Be Authentic and Build Trust

Social Media posts should not just be about your offers or brand, you should also;

  • Talk about your passions – location – food – people etc.
  • Talk about other things that your fans might like
  • Promote other people / businesses in your area
  • Post tips and advice
  • Know who your posts are for
  • Start with the benefits – (endless scrolling does not work)
  • Let your fans share their photos and experiences

Facebook Ads

Now a key part of any marketing strategy. The targeting on Facebook is fantastic and Ads can be shown to separate audiences as you experiment with different posts. So if you want to target women living within 40km of Truro on their mobiles who like eating out, you can.
Facebook Ads work better than promoted posts.

Google Ads

If you want to be on the 1st page on Google on a mobile, then these are essential as the 1st page of results are now all Ads. People still tend to avoid ads on a desktop but on mobile they just want the fastest results.

Video Marketing

As I have mentioned many times, video is the best way to gain trust and get shares and interaction. What is also happening this year is that people are watching more video on their mobiles with the sound off. So adding sub-titles or text is now very important. Facebook make it easy to add a link.

Hashtags / Links in Facebook

All social media platforms have a search facility and Facebook search is certainly improving. I would recommend adding a maximum number of three hashtags and always a link back to a Blog post or the main website.
Should you use your own Hashtags? Unless it’s a household name or you are a TV program I would say not. Use Hashtags that people are actually searching for. The whole point of any hashtag is to get discovered.

If you need any help or advice for your business please get in touch.

Phil Aston

by Phil Aston Phil Aston No Comments

Hashtags in Facebook

hashtags

All social media platforms have a search facility and Facebook search is certainly improving.  I would recommend adding a maximum number of three hashtags and always a link back to a Blog post or your main website.

Should you use your own Hashtags?  Unless it’s a household name or you are a TV program I would say not.  Use Hashtags that people are actually searching for.  The whole point of any hashtag is to get discovered.

I would recommend trying Facebook search yourself, I have found that one #hashtag can work very well.

Facebook will give the option of search results via;

  • Top Posts
  • Latest People
  • Photos
  • Videos
  • Places
  • Apps
  • Groups
  • Events

 

by Phil Aston Phil Aston No Comments

New Website Design and Build for Tours Of Cornwall

toursofcornwall

Services

  • WordPress Website Design and Build
  • Video Training
  • SEO
  • Social Media Integration
  • Photography

Tours Of Cornwall 

Phil Aston

Website Design Cornwall

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