Month: July 2017

by Phil Aston Phil Aston No Comments

Should you advertise on Facebook or Google Adwords?

Video Transcription Below

Now, the thing to remember is on Google Adwords, when people search they are in the mood to purchase. They are looking for a solution to a problem or something they would like to do, so they are actually in the mode of buying. So if you are trying to book a restaurant or somewhere to stay for a holiday and you see an advert it is essentially answering your query so you are thinking about purchasing.

On Facebook or any kind of social media advertising you are interrupting people . They are busy minding their own business, looking at things that they like and your advert appears and interrupts their newsfeed. It may interest them enough to take them away to find out more about it, but they were not thinking about buying your product or service, so that is the difference.

What this means is that both strategies will work, but the Facebook route with take longer as you will need to engage with people and build trust. However, when they do purchase or book with you they are more likely to share with all their friends giving you a much larger audience with a personal recommendation added in . So the benefits of advertising on Facebook will be far reaching.

My advice would be to start with Facebook Advertising and then look at Google Adwords. You can experiment with a smaller budget and have excellent targeting with Facebook.

It also does depend on what you are trying to sell. If you are an accommodation provider and have some late availability, then Google Adwords is going to work better for you than Facebook.

If you would like any help or advice with Facebook Advertising or Google Adwords then please get in touch.

Thanks
Phil
Genius Loci Media | +44(0)1736 -719342

by Phil Aston Phil Aston No Comments

Google Adwords So how much should you spend?


This is a very good question and you do need to spend something.
You cannot really put £50 in the pot and expect to see good results on Google Adwords.
Of course it does depend on what you are competing against, but in my experience you need to be budgeting for at least £200 – £400 per month to see some real results.

If your budget is small and you only want to spend £5 per day or do a short run of £50 in total then Facebook Advertising might be a better option for you. You do need to ensure that you take time to set up your targeting correctly so you are reaching the right people.

Also on Facebook you can set up ‘Dark Posts’ where the people who already like your page do not see the Ads. This avoids your fans getting irritated by seeing your Ads numerous times in their news feed.

These activities do take time, but if set up correctly they will bring in results.

Pay Per Click is now an essential part of your Marketing spend. Social Media is not ‘free’ media, and search has changed, especially on mobile, if you have a search phrase that is highly competitive. The first page of results on a mobile phone will all be Ads.

If you would like any help or advice with Google Ads or Facebook Advertising please get in touch.

Thanks,

Phil

 

by Phil Aston Phil Aston No Comments

Blogging Tips – How long should a blog post be?

Video Transcription Below

This is a very good question.

The thing to remember is you do not have to do something that is the pinnacle of creativity.
The amount of websites that I see that haven’t updated or published a blog post for 3 or 4 months is around the 80% mark.

I think people get hung up on several things:

  • What should I talk about?
  • What should I post?
  • How long should the post be?
  • How often?
  • What about SEO?
  • Are the images ok or too big?
  • Do I have to allow comments?

Now remember this

You do not have to produce something which is the height of creativity.
If you have trouble thinking about how momentous your post needs to be because the last one was like ‘War and Peace’ and you are thinking you have to replicate that…
Just document what you are doing.

Document, don’t create

Just be yourself.

The thing to remember with your blog is that the rest of your website is more corporate. For example, the ‘about’ page, product or services pages are about your brand message. However your blog is a more personal part of the website, it is where you can more yourself.

So, your blog post could just be a few lines or a couple of photos, basically just documenting what you are doing in that moment.
You might be taking bookings, preparing orders, meeting a client … that’s a blog post!

Your blog is a chance for you to bring a bit of social media behaviour into your website and then from here you can share your blog post to your social media channels. This makes a lot of sense as your goal is to get people to visit your website.

How I help my clients

Clients send me a few lines via email, some photos and I pull the post together using the right keywords for SEO and ensure it fits in with the overall design and look of the website. I then help boost it on social media and share it across our network.

In summary

The key thing is to write and post something and be consistent, so if you are going to blog every week, do it every week.
This does take time but it will pay back in dividends for your business and building trust online.

If you want any help, support or advice with blogging or your website please get in touch.

Thanks
Phil

Phil Aston
Genius Loci Media

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