Month: January 2018

by Phil Aston Phil Aston No Comments

Facebook News Feed Changes and Your Business Page 2018

Facebook News Feed 2018

What does this change mean for Facebook Business Pages and public content?

“Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.

As we make these updates, Pages may see their reach, video watch time and referral traffic decrease.

The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it.

Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution.
Pages whose posts prompt conversations between friends will see less of an effect”.
From The Facebook Announcement – January 11th 2018.

What should You Do?
What this means is that everyone should now have a Facebook Advertising budget and be using it like any other marketing media.

Engagement will help but overall if you want to be seen by the people who like your content and be discovered by new fans and customers you need to advertise.

Facebook advertising is still very cheap but I expect this to change this year.

Many businesses will also need to up their game.  By that, I mean responding to comments, messages and likes faster and with more thought.  The fight to get into your fans news feeds is now extremely important.

Advertising and great quality content can do a lot to help you get to see and heard, but being shared by your fans will also help with your visibility.  The aim has always been to build trust and relationships this should now be part of your content strategy.

The targeting and reach on Facebook is still the best way to reach your customers. It can be complex so if you want help please get in touch.Below is the link to the full Facebook announcement.

Phil Aston
Genius Loci
01736 719342

#facebook #pages

https://newsroom.fb.com/…/news-feed-fyi-bringing-people-cl…/

by Phil Aston Phil Aston No Comments

Are you still using Twitter the same amount as before?

I have started to notice for a lot of my clients (yes they are posting a bit less) the amount of website referral traffic coming in from Twitter has really dropped. Almost all the social media traffic now is coming in from Facebook.

I am not sure if this is making people think that Twitter is less important and they are putting less effort into it.

There is also no doubt that more people on Twitter are simply broadcasting themselves or sharing other peoples content with no input from themselves.

So I wonder when I see in the news that Twitter is having a bit of a renaissance (perhaps because of people like President Trump) is it really? I do feel you have to engage more and talk more to get the level of engagement you used to get.

I have acquired quite a few clients from Twitter but even I am seeing a drop in engagement. What I am seeing is groups of people following me for a few days and then disappear so they are using an automated system for getting more followers. I am also seeing what is obviously a lot of scheduled posts which creates a lot of noise and little interaction.

So are you using Twitter the same, using it differently, or walking away?

Thanks
Phil

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