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In May 2004 we started our own business in Cornwall

A situation only becomes favourable when one adapts to it

by Phil Aston

In May 2004 we started our own business in Cornwall

A situation only becomes favourable when one adapts to it

by Phil Aston

by Phil Aston

Cornwall SEO Agency

 

“A situation only becomes favourable when one adapts to it”
In May 2004 we started our own business in Cornwall.

When we started we saw our initial business plan collapse within weeks and we had to quickly pivot to ensure we did not lose our business and our house. This taught us a lot and gave us the tools and skills to adapt quickly to change.

With Covid-19 appearing, we thought we were facing a similar dilemma.
However, a phrase that worked back then also worked this time around.

“A situation only becomes favourable when one adapts to it” ( I Ching)

Now as we head towards our anniversary date we are thankful to our current clients for their support and happy to say we are now expanding the business globally with new clients, ideas and services.

NB: Although Genius Loci Media is our main business name, as well as the Digital Agency it also includes Classical Strings Weddings, Sue Aston Music, Now Spinning and Yoga at Work.
One day we will write our story to help others who may be thinking of starting their own business.

Phil Aston

Genius Loci Media | Digital Marketing Support | +44(0)1736 719342

Phil Aston is a partner at Genius Loci a Digital Marketing & Media agency based in Cornwall. Phil has over 26 years experience in SEO, Marketing & Photography and works primarily in the Tourism & Retail sector. He is also a yoga teacher and musician.

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