Yet another enquiry from a new client asking could I guarantee 1st page positions for over a dozen phrases, and how long would it take?
A quick look at the website showed a mass of over optimisation and a huge drop in traffic roughly in line with the google changes last year. There was also no clear social media strategy or a website that behaved well on mobile devices.
What made this more of a concern was that three SEO agencies had already quoted for this and not questioned it.
It is amazing how many in the SEO world have yet to read ‘Google Semantic Search’ by David Amerland
There is still a myth that SEO people optimise search engines. We don’t , we optimise your web presence, your digital world for your visitors and customers.
My measure is simple
Has your traffic increased, is the phone ringing?
There is little point in being number 1 in google for a phrase no one is searching for apart from you and your SEO dude.
SEO is not dead (the phrase should be). It covers the whole spectrum of digital marketing, search, social, blogs, content, engagement and semantics. It also takes significantly longer than it did before.
2014 is the year of semantic search, it is also the year when social media will become integral to your digital marketing success. If you want any help with your website or are concerned that your current optimisation needs turning down, then please get in touch.