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Author: Phil Aston

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Its hard not to flaunt when you do stuff like this

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Design is not how things looks, but how things work

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Its time to change the web, one pixel at a time

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Youtube & Vimeo videos

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Soundcloud Audio Post Format

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Hands Across The Ocean – Episode 6

The Genius Loci Business & Media Show are proud to present ‘The Hands across the Ocean Edition’.

Wednesday August 20th 5pm – 5.45pm (UK) 12noon EST – USA

It’s back, the Hangout On Air described by David Amerland as being powered by cakes!  We have another fab panel of guests from around the world…

Christine DeGraff, Scott Scowcroft, Chef Dennis Littley, Mia Voss (USA) Nazim Beltran (Italy) Krishna De (Ireland) Kath Dawson (UK) Sheila Strover (Cornwall)

Helping me host the show and keep the #cakecam under control is Sue Aston

This month’s topics

Tech
1.Showcase or No Case – The Showcase App has been out for a few weeks now, we look at the pros and cons for HOAs and how it can affect interaction.

2. How are HOAs developing? For hosts what things have you changed since you started? For viewers what do you now look out for before clicking ‘yes’?

Social
3. Google Plus is Google – are you sure? – With Hangouts now available for users of Google Apps are we seeing a realignment of Google Plus? Should our focus be on YouTube more than the event page?

4. What is the emotional connection that makes us trust small brands Vs large brands? – Social media (and more recently HOAs) have changed how we engage and build trust.
When choosing a smaller business the signals we look for can be very different, from seeing them on a video, their blog posts and even what music they like.
Trust is built on our perception and empathy of the individual. For larger brands we are more likely to see an individual as a spokesperson for the brand and so testimonials and a more factual line of communication will work better.

Links

Google Plus Event Page  |  YouTube Page

by Phil Aston Phil Aston No Comments

HTTPS as a ranking signal

Google never mention what they actually look for when a ranking a website in their search results. This was true until last week.

https Vs http

https is generally seen as the standard for e-commerce websites. It has started to used more and more by large websites as a measure of trust and security. Google started using it themselves at the beginning of last year..

This is their from their press release (to read this in full follow the link)

“Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Drive, for example, automatically have a secure connection to Google”.

“We’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web”.

Link to Google Press Release on HTTP

Is there a marketing angle to move to https sooner?

If you website visitors are filling out enquiry forms etc then knowing they are doing this over a secure connection may build trust over other websites.

WordPress

You will not need to use any plugins for https routing.

Once you have installed the SSL certificate, simply add the following rule into your htaccess file:

# HTTPS redirect
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule (.*) https://%{HTTP_HOST}/$1 [L]
</IfModule>

Reference :  WordPress Support SSL

Thanks, Phil

by Phil Aston Phil Aston No Comments

Landscape Photography – Perranuthnoe Beach Cornwall

Sometimes you feel you have captured something special, and with this one I felt I had.

It had been a busy day in front of the computer and it would have been so easy just to put on the TV. On the coastal path that evening the world seemed to slow down and after taking this photo I stayed there until the sun dropped behind the headland.
Taken from the coastal path looking towards Perranuthnoe. My local beach and one of my favorite locations. Perranuthnoe is also a foodies delight with ‘The Cabin, Peppercorns Cafe and The Victoria Inn.

Equipment

  • Canon 7D
  • EF-S 15-85 Lens
  • Polarizer Filter

Post Production

  • Photoshop CC
  • HDR Filter

 

by Phil Aston Phil Aston No Comments

Google Plus – Hangouts On Air

Hangouts On Air – Promoting your business – just be yourself

This is a show we produced and hosted for the ‘Google Plus for Cornwall Business Community’

It is a good example of how to promote a British brand via a Hangout On Air. This was unscripted and things did go wrong (like the comment tracker) but I felt it was worth sharing with you all.

Stevens The Cornish Slate Company sell traditional crafted Slate products all around the world and have embraced social media and HOAs to get their message across.
The show was kept to it’s 30min time slot and both myself and Sue Aston did our Breakfast TV approach when interviewing Pat Scully This made the whole show relaxed and more natural.

Thanks, Phil

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