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Author: Phil Aston

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Sunset over St Michaels Mount Cornwall

Taken on April 29th at 8.30pm tonight during our Genius Loci management meeting!  We come up with most of our best ideas when we have our meeting walking along the coastal path near our home.Tech stuff
Canon 7D
EF-S Lens 15-85 Lens
Polarizer Filter

Post Production
Photoshop CC
HDR Filter

by Phil Aston Phil Aston No Comments

Mounts Bay Sunset – Cornwall Photography

My local walk around Perranuthnoe and Mounts Bay is never the same. each time the sea, the colours, the landscape changes.

 Equipment

  • Canon 7D
  • EF-S 15-85 Lens
  • Polarizer filter

Post production

  • Photoshop CC
  • Two images one with HDR
by Phil Aston Phil Aston No Comments

Cornwall Photography – Stock photos of Cornwall

We have thousands of photographs of Cornwall in our archive. Just tell us what you are looking for and we will send you some examples. Our photographs of Cornwall have been used in magazines, online, product packaging and in newspapers around the world. This photograph of the coastline near Porthcurno was taken for a shoot for Visit Cornwall.

We are working on making more of our cornwall photography available online and to buy directly from our website.

Cornwall Photography

Phil Aston

by Phil Aston Phil Aston No Comments

How To Set Up a Hangout On Air Concert

Hangouts On Air are one of the best features on the Google Plus platform.  The holy grail for musicians is the option to broadcast their own concerts.

The Sue Aston Show, was the first real Hangout Concert broadcast from the UK at this level of quality. We had a lot of comments from around the world about how we set this up.  The Violin is a very unforgiving instrument if not set up correctly.  For standard Hangouts On Air you can get away with a external webcam and mic but for music you do need an external mixer for the additional control.

This first show was broadcast on March 2nd and was watched in the UK, USA, Canada, Australia, Italy, Mexico, Africa.

Since then we have produced many successful online shows
Up until January 2015 this was our set up.

Equipment – Settings

(Based on 17mbs upload speed)

The Aston Family Show – Music Hangout On in HD

This HOA has caused quite a stir in the world of Hangouts and for a music / talk show HOA it is the most complex but successful one I have produced.
We had over 230 people in the live feed and also had guests on the panel. The show was broadcast live in the USA and viewed in Japan, Canada, Mexico, USA, Brazil, Italy, Switzerland, Ireland, Africa and the UK.

It was the first one where we decided to broadcast in HD Video.
We decided to start simple with one instrument and then slowly added more as the show progressed. Towards the end where all four of us are playing I had to leave the production element to it’s own devices.

The set up

  • Violin – Beyer 360 ribbon mic (direct to behringer mixer)
  • Acoustic Guitar – Marshall amp – Shure SM57 –
  • Classical Guitar – Marshall amp (input 2) Shure SM57
  • Electric Guitar – Vox Amp – Shure SM57
  • Vocals / Harmonica / Introductions (direct to mixer) – Shure SM58

All the above inputs were EQ’d at the mixer stage.
Settings were changed from voice to studio throughout.

The live HOA mix was monitored via Pro Logic X which gave me a good idea of what people were hearing. The sound was tested on earbuds and large Tannoy floor standing speakers before we went live.
The live mix from Pro Logic was also fed into the headphone streams so we could all hear each other!

On this HOA we needed at least two more inputs so we upgraded our mixing interface for the next event.

The show was broadcast from our living room so microphone bleed across channels was a huge issue. To combat this we placed each of the amps in different parts of the house. This gave me more control over the mix.
A lot of the mix was live so different settings were needed for harmonica and spoken voice as was reverbs effects etc.

The show was hosted by My Music Hangout in the USA and broadcast from Cornwall. We had a great panel of guests and the comment tracker was doing over time. At one point I had to remind myself we were broadcasting live around the world from our house!

Reviews

This is great! The sound rocks, the video quality is good for the medium, oh yea. and the music is beautiful.. Had to stop for a sec and realize I’m listening to a mom and her son, playing local tunes from their house 1/2 way around the world. Wow. 🙂 John Ellis (USA)

Another History-Making event here on YouTube as Sue Aston and her talented son Dan present a live concert performance over Hangouts-On-Air. This is testing the waters with the new “Studio mode” audio codec recently offered up to us by Google. While typically too shrill sounding for instruments such as cymbals and violins, it was masterfully controlled in this recording with EQ. Three MARVELOUS songs with very good production values are the result. Enjoy! Terry Leigh Britton (USA)

by Phil Aston Phil Aston No Comments

Blogging Tips – How long should a Blog post be?

What’s a good rule of thumb if there is one?

This is a subjective subject, but these are my thoughts

  •  Remember you are writing for your readers not a search engine.
  • If you can get your message across with a couple of lines and an image, it’s still a blog post.
  • In some market sectors 70% of your website visitors are using smart phones, so shorter posts broken up with bullet points will be shared more and gain more traction.
  • Wild card  – use video.  A two minute video will equal a side of A4 but will be easier to digest and share.
  • If you are writing a blog post and it keeps getting longer you will find that you have covered  several points that could actually be shorter separate posts.

 

by Phil Aston Phil Aston No Comments

The Breakfast TV Approach to Hangouts On Air

How to do a Hangout On Air with Two people in the same frame

There will be times for some people and organisations where your HOA guest is in the same building. What people tend to do is set up another laptop in another room, so that each person can have their lower third and be the main focus when they talk. The background to this was we wanted to gain some experience of doing HOAs but also have something we could use afterwards.  The issue was being in the same building we would have to have separate laptops, microphones etc to get the HOA affect of a lower third and separate camera shots (depending on who was talking).

We decided to design a special lower 3rd for both of us and use one screen. This is the outcome. We kept it low key but I am pleased with how it turned out. This has given us ideas of doing this double act HOA again either as hosts or guests!

Tech details

  • Webcam – Logitech c920 – (setting smooth)
  • Mic – Blue Snowball Ice
  • Internet – upload 10 mbs

Phil and Sue Aston

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Cornish Pasties Online – McFaddens from West Cornwall

Client News

Meet McFaddens a traditional butcher and makers of Cornish Pasties for over 125 years.

Our brief is to design and build a responsive CMS based website so they can sell their (very yummy) pasties around the world.

Also included in our brief is to provide a digital marketing, social media strategy and photography 🙂

Thanks, Phil

by Phil Aston Phil Aston No Comments

Hangouts On Air

We hosted our first Hangout On Air in January for ‘The West Cornwall Business Club* It was a lot of fun, and things did go wrong. I think there is a perception that you have to get everything right before doing this. However, it is not until you try that you see what other things you can do to improve and the other opportunities HOAs can bring to your business.

This is going to be a regular monthly event now, plus we are putting together ideas for our own Business and Media Show.

As someone said do not let perfection get in the way of progress!

Thanks

Phil

by Phil Aston Phil Aston No Comments

How Rusty is Your SEO?

Yet another enquiry from a new client asking could I guarantee 1st page positions for over a dozen phrases, and how long would it take?
A quick look at the website showed a mass of over optimisation and a huge drop in traffic roughly in line with the google changes last year. There was also no clear social media strategy or a website that behaved well on mobile devices.
What made this more of a concern was that three SEO agencies had already quoted for this and not questioned it.

It is amazing how many in the SEO world have yet to read ‘Google Semantic Search’ by David Amerland
There is still a myth that SEO people optimise search engines. We don’t , we optimise your web presence, your digital world for your visitors and customers.

My measure is simple

Has your traffic increased, is the phone ringing?

There is little point in being number 1 in google for a phrase no one is searching for apart from you and your SEO dude.

SEO is not dead (the phrase should be). It covers the whole spectrum of digital marketing, search, social, blogs, content, engagement and semantics. It also takes significantly longer than it did before.

2014 is the year of semantic search, it is also the year when social media will become integral to your digital marketing success. If you want any help with your website or are concerned that your current optimisation needs turning down, then please get in touch.

Phil

by Phil Aston Phil Aston No Comments

When you miss the sunset – keep shooting



The sunset of this particular day was stunning.  I realised as I finished a client website update I did not have long.
In the Winter once the sun approaches the horizon you have 10/15mins max before it vanishes   As I parked the car I saw the last part of the sun disappear behind the headland!….I was gutted…..
Not wishing to have a wasted trip I ventured down to the far end of the deserted beach and crouching down took some photos.

I had forgotten to take off the polarising filter which darkened the image further but it really highlighted the fading colours.Thanks  Phil

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