Author: Phil Aston

by Phil Aston Phil Aston No Comments

Property photography – selling dreams and managing expectations

When you decide to update your property photography what are your goals?

  • To sell
  • To increase your rentals

The first thing you need to do is imagine looking at your property through the eyes of a guest or buyer.  What are their expectations, what device will they be accessing your photos on?

More than likely they will be looking at your photos on a mobile / tablet device (held in a portrait position) or on a desktop in their lunch hour!

Websites and magazines – different audiences and behaviour

The other thing to be aware of is that viewing photos online is very different from browsing through a magazine, both in the time given and what people want.  This is where a lot of self catering agencies, hotels and estate agents get it wrong.  In a magazine we may tolerate the arty shot of the bedside table with the blurred out wine glass or even the photo at an angle*   (*Angled photos do not work online, especially on mobile and table devices)

From our knowledge in SEO and inbound marketing we know you have seconds to grab someones attention.  Also yours are not the only photos they are looking at, so they have to stand out.  Many potential buyers and guests are cynical, that room photo showing only half the bed could imply that is is a very small room.  Chances are they are right.  Managing expectations means your guests and buyers need to know what they are getting and feel satisfied when the time comes to consider those review websites.

The featured shot in this post is from a traditional Cornish Cottage in West Cornwall.  Since upgrading the photography for this property, the owner has seen bookings increase across the board.

Our top tips for getting your property photography right first time are:

  • Use a professional photographer – it might appear expensive but those amateur photos will cost you a lot more in the long run
  • Use a wide angle lens, show your buyer / guest what they are getting for their money (they do not want detail or art, they want the big picture)
  • Shoot several photos for the same room from different vantage points
  • Use natural light – merge two photos together if you want to showcase the view and the interior
  • Don’t use a mobile phone, it may have 8million pixels but it is still a phone
  • Shoot in RAW, it gives you the most flexibility if you want to use your photos in print as well as on your website
  • Remember the marketing aspect – look at each room through the eyes of your buyer or guest, what are your unique selling features?

Thanks, Phil

To find our more about our property photography services in Cornwall please click here

by Phil Aston Phil Aston No Comments

Google remove keyword data from analytics

As the SEO industry tries to keep up with Google’s constant changes to its algorithms and methodology, along comes a change which has some thinking it’s game over.

In the last few months keyword data has been disappearing from analytics data, especially from anyone signed into Google. This has appeared as ‘not provided’ in the keyword report page. As from last week Google has now made all searches secure, so that all keywords come under this ‘not provided’ heading.
However, if you use PPC then this data still appears, leading some to think that Google wants more people to advertise. Googles’ answer to this is that it wants to tighten up privacy for its users.

What this means and why I think it is not a bad thing.

The SEO model previous to this change entailed:

  • Carrying out keyword research
  • Choosing phrases based on volume and target market
  • Adding keywords to appropriate web page
  • Checking ranking for keywords
  • Checking analytics to see how many people used that phrase to access the target page

So if the page ranked well on Google for its chosen keyword and people had clicked on the page after using the same phrases we could say it was a success. But was it?

The benchmark now is business success. Ok, your page ranked well and people clicked on it, but did they follow your call to action, book a room, call you, subscribe, download or join your mailing list?
The role of SEO goes a lot further now than ranking against keywords.

We are all being told that content is king and that engaging content that answers your users’ problems or questions will bring business success. This latest change in Google underlines this very well.
SEO is now an integrated platform including social media interaction, content management, competitor analysis and, of course, keywords,

The New SEO model based on this change

  • Carry out themed keyword research (include social media mentions i.e. hashtags)
  • Choose phrases based on volume and target market
  • Carry out competitor analysis
  • Ensure themed keyword vocabulary is used naturally in your content
  • Check ranking for keywords
  • Monitor interactions on webpage and social media
  • Check analytics for traffic volume increases on your target page
  • Check business success measures, sales, subscriptions, downloads etc

For some in the SEO industry the role stopped at getting the client on the 1st page. The role now is being part of your clients’ online business success.
Phil Aston

 

 

 

by Phil Aston Phil Aston No Comments

Lanyon Quoit Takes The Biscuit

We photograph Lanyon Quoit a fair bit. It is very accessible and depending on how you position yourself, there are some great landscape features to pick out. Read more

by Phil Aston Phil Aston No Comments

Google Keywords get harder to find

Have reading the news story on Search Engine Watch about Google moving its keyword data to secure search I realise that change in the world of SEO is now almost a daily event. Read more

by Phil Aston Phil Aston No Comments

St Michaels Mount and the Wild Geese

I took this photo during our evening walk on the coastal path nr Perranuthnoe. It was quite dark already but I thought the geese would make a good foreground for the shot.  Read more

by Phil Aston Phil Aston No Comments

Carn Brea Ponies

This was taken a couple of months ago at Carn Brea in West Cornwall (on quite a dull day). The Pony adds a real sense of melancholy to the scene. Read more

by Phil Aston Phil Aston No Comments

St Michaels Mount Cornwall

The coastal path around Perranuthnoe in Cornwall is one of my favorite places. It is also a great vantage point for photos and sunsets involving St Michaels Mount…. Phil 

by Phil Aston Phil Aston No Comments

Men-an-Tol Holed Stone Cornwall

Men-an-Tol – The Holed Stone, West Penwith Moors, Cornwall. Photo originally taken with a high ISO (800 by accident) so rather than delete the photo I tried some HDR. Thanks Phil Thank you, Phil

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