The thing to remember is you do not have to do something that is the pinnacle of creativity.
The amount of websites that I see that haven’t updated or published a blog post for 3 or 4 months is around the 80% mark.
I think people get hung up on several things:
What should I talk about?
What should I post?
How long should the post be?
What about SEO?
Are the images ok or too big?
Do I have to allow comments?
Now remember this
You do not have to produce something which is the height of creativity.
If you have trouble thinking about how momentous your post needs to be because the last one was like ‘War and Peace’ and you are thinking you have to replicate that…
Just document what you are doing.
Document, don’t create
Just be yourself.
The thing to remember with your blog is that the rest of your website is more corporate. For example, the ‘about’ page, product or services pages are about your brand message. However your blog is a more personal part of the website, it is where you can more yourself.
So, your blog post could just be a few lines or a couple of photos, basically just documenting what you are doing in that moment.
You might be taking bookings, preparing orders, meeting a client … that’s a blog post!
Your blog is a chance for you to bring a bit of social media behaviour into your website and then from here you can share your blog post to your social media channels. This makes a lot of sense as your goal is to get people to visit your website.
How I help my clients
Clients send me a few lines via email, some photos and I pull the post together using the right keywords for SEO and ensure it fits in with the overall design and look of the website. I then help boost it on social media and share it across our network.
The key thing is to write and post something and be consistent, so if you are going to blog every week, do it every week.
This does take time but it will pay back in dividends for your business and building trust online.
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