Very honoured to have been asked to be on ‘The Thaducation Podcast’ with Thad Cox
In this podcast, I tell our story about how Genius Loci Media was set up, the risks we took, the mistakes we made, how we learnt to pivot when required and then go on to become a very successful Digital Agency.
I also cover lots of tips on how to use Social Media and promote yourself using digital media.
Ideas are easy; it is the execution and implementation that is harder.
It is the same when creating content for your website and social media. You might type your thoughts into a Facebook or Linkedin post, but when it comes to your website, I see many people just put this off.
This approach results in a mixed message where your website seems to be behind your other online activities and can be confusing to your customers
One of our clients said “I have the ideas, but I don’t have the time to think about the SEO elements, source or resize images or worry about layout.”
We take your ideas, publish them on your website (and social media), look after the SEO, layout, and can even suggest subjects for you to write about if you need them!
Our approach is to take away the worry so you can be creative, look after your customers while we look after your online world.
Please give me a call to see how we can help you and your business.
Don’t Build Your Empire on Rented Land
I work with a lot of clients who have started out on several platforms and then through seeing initial success ended up putting all their efforts into one.
This is never a good idea, algorithms can change, the rules can change and the audience may go elsewhere.
It is very important to spread your content and energy across several platforms and most importantly keep your website at the centre of operations.
I am currently working with a client who has nearly 100% of their business on Instagram and has had their account blocked for a few days due to using a 3rd party App. Their engagement had dropped considerably due to changes within Instagram already and now they need to build their brand elsewhere and really focus on SEO and getting a more professional website in place.
Putting all your marketing eggs in one basket is not a good idea
The point to remember is if you lose your presence on a social media platform you lose all your content, connections and history. Remember Google Plus!
Your website should always be where your content is shared from or at least also available.
From experience, many social media posts could easily be tweaked to be Blog posts.
I saw a video today about telling everyone to be authentic with their business.
There’s a lot of this about now and I think the word authentic has been around,
since Google Plus was, everyone’s saying how important it is to be yourself.
I want to go a bit further than that and actually say, be nice. Be nice to people.
Think about the words you are going to use on social media, about do they help?
Will they make somebody smile? They’re not going to make anyone feel worse,
or upset somebody or make them feel insecure about anything?
That to me, is the baseline of what you should be doing on social media.
As Metallica would say ‘Nothing else really matters’.
I think one of the problems I see with anything to do with marketing,
is all these lead generation stuff, and if you do this, people will buy your stuff,
and if you do this, people will enter your sales funnel or something.
They’re all things that you yourself probably wouldn’t do,
because you’d think “Oh, I’m not going to do that.” The people you’re doing that to are you.
They’re just like you. So if you wouldn’t fall for it, why do you think someone else will?
I think the whole point of social media or online marketing really is not just being authentic,
you’ve just got to be yourself, so you’re going to be authentic anyway.
I think if you’re looking for someone else to tell you how to be authentic,
I think you’re a bit lost. And no one else can teach you this,
because they’re trying to teach you how to be you. You are already that person.
Be nice, and I know people think the word nice doesn’t sound strong enough, it is.
Empathy, connecting with people is Social Media.
Social media’s going to go through some massive changes soon,
and a lot of people are going to start to probably question how much time they spend here,
so it’s about connections, it’s about taking care of the people you connect with,
and listening to them
Thinking how you can help people, how you can learn from people,
how you can create things that help others.
That is social media and that is running a business online.
The last few days I’ve done something which might be seen to be a bit mad on social media. On Twitter, I’ve stopped following thousands and thousands of accounts. And I’ve also done that for Sue as well.
Now this might be seen as an absolutely crazy thing to do. Both of us have got accounts which have thousands and thousands of followers so why would we get rid of so many of them?
I just felt that in 2019 our social media activity should be about being ourselves, being authentic, having our own voice. And although on Twitter you can use lists so that you can make sure that what you look at looks sensible. Why should you have to do that?
When I look at my news feed on Twitter it was just crazy, there’s tens of thousands of accounts in there and I have no connection to them apart from the fact that I follow them and they follow me back. I don’t interact with them, I don’t get work from them, so what is the point? And many of those accounts just retweet other people’s tweets with no explanation of why they’re doing it, or any added perspective, they just retweet everything.
So I see multiple things multiple times. So I’ve made the decision to almost start again.
So I’ve unfollowed thousands of accounts, yes, I have had some feedback from people saying, I am a bot, and I’ve just got to a certain point and now I’ve decided just to unfollow everyone. I haven’t, it has taken hours / days to do this, and if people interact with me, then I’ll follow them back. But I think you shouldn’t have a news feed that you’re scared to look at.
I see a lot of successful (or so-called successful Twitter accounts) which have 100,000 followers and they follow 100,000 back and you think, where is the fun in that? What do they get out of that?
So, I’m not going down that route. So, this is an experiment and I shall report back on how things go. But at the moment, it’s early days, but my news feed is great again, I’m seeing people I haven’t seen for years. I’m seeing people I care about and I’m interacting with them and it feels absolutely fantastic so, that’s my thing for 2019 social media it’s having your own voice and not whispering behind someone else’s louder voice.
How to fix the Visual Editor in WordPress 5
(Video duration = 90 seconds)
If you have upgraded to WordPress 5 and use any form of visual editor you may find that your editing display is not working or you cannot edit or publish any new content.
Before you panic and think you will have to roll back to a previous version of WordPress or an older website backup – try this.
Go to Plugins and add the ‘WP Classic Editor Plugin’ once activated you may well find that you are back in business and can back to work.
NB: As new patches are released by WordPress and plugin authors update their software this should be a temporary solution. However, WordPress is going to maintain this plugin for at least a couple of years.
The thing to remember is you do not have to do something that is the pinnacle of creativity.
The amount of websites that I see that haven’t updated or published a blog post for 3 or 4 months is around the 80% mark.
I think people get hung up on several things:
What should I talk about?
What should I post?
How long should the post be?
What about SEO?
Are the images ok or too big?
Do I have to allow comments?
Now remember this
You do not have to produce something which is the height of creativity.
If you have trouble thinking about how momentous your post needs to be because the last one was like ‘War and Peace’ and you are thinking you have to replicate that…
Just document what you are doing.
Document, don’t create
Just be yourself.
The thing to remember with your blog is that the rest of your website is more corporate. For example, the ‘about’ page, product or services pages are about your brand message. However your blog is a more personal part of the website, it is where you can more yourself.
So, your blog post could just be a few lines or a couple of photos, basically just documenting what you are doing in that moment.
You might be taking bookings, preparing orders, meeting a client … that’s a blog post!
Your blog is a chance for you to bring a bit of social media behaviour into your website and then from here you can share your blog post to your social media channels. This makes a lot of sense as your goal is to get people to visit your website.
How I help my clients
Clients send me a few lines via email, some photos and I pull the post together using the right keywords for SEO and ensure it fits in with the overall design and look of the website. I then help boost it on social media and share it across our network.
The key thing is to write and post something and be consistent, so if you are going to blog every week, do it every week.
This does take time but it will pay back in dividends for your business and building trust online.