Blogging

by Phil Aston Phil Aston No Comments

Blogging Tips – How long should a blog post be?

Video Transcription Below

This is a very good question.

The thing to remember is you do not have to do something that is the pinnacle of creativity.
The amount of websites that I see that haven’t updated or published a blog post for 3 or 4 months is around the 80% mark.

I think people get hung up on several things:

  • What should I talk about?
  • What should I post?
  • How long should the post be?
  • How often?
  • What about SEO?
  • Are the images ok or too big?
  • Do I have to allow comments?

Now remember this

You do not have to produce something which is the height of creativity.
If you have trouble thinking about how momentous your post needs to be because the last one was like ‘War and Peace’ and you are thinking you have to replicate that…
Just document what you are doing.

Document, don’t create

Just be yourself.

The thing to remember with your blog is that the rest of your website is more corporate. For example, the ‘about’ page, product or services pages are about your brand message. However your blog is a more personal part of the website, it is where you can more yourself.

So, your blog post could just be a few lines or a couple of photos, basically just documenting what you are doing in that moment.
You might be taking bookings, preparing orders, meeting a client … that’s a blog post!

Your blog is a chance for you to bring a bit of social media behaviour into your website and then from here you can share your blog post to your social media channels. This makes a lot of sense as your goal is to get people to visit your website.

How I help my clients

Clients send me a few lines via email, some photos and I pull the post together using the right keywords for SEO and ensure it fits in with the overall design and look of the website. I then help boost it on social media and share it across our network.

In summary

The key thing is to write and post something and be consistent, so if you are going to blog every week, do it every week.
This does take time but it will pay back in dividends for your business and building trust online.

If you want any help, support or advice with blogging or your website please get in touch.

Thanks
Phil

Phil Aston
Genius Loci Media

by Phil Aston Phil Aston No Comments

Blogging Tips – How long should a Blog post be?

What’s a good rule of thumb if there is one?

This is a subjective subject, but these are my thoughts

  •  Remember you are writing for your readers not a search engine.
  • If you can get your message across with a couple of lines and an image, it’s still a blog post.
  • In some market sectors 70% of your website visitors are using smart phones, so shorter posts broken up with bullet points will be shared more and gain more traction.
  • Wild card  – use video.  A two minute video will equal a side of A4 but will be easier to digest and share.
  • If you are writing a blog post and it keeps getting longer you will find that you have covered  several points that could actually be shorter separate posts.

 

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