What makes your business remarkable, what gives you the edge?
I look at many hotel websites, I look after them and help with their marketing. This means I am always looking at tourism related websites. So I look at them from a view of making a booking and for research.
One of the things that is really becoming apparent, is how many of them are starting to look the same. Fantastic pictures of food, artistic pictures of rooms, all done up as you would expect to look, with beautiful and stylish interiors.
However, the problem with this from the perspective of your potential guests, is that they will only be on your website for literally 30-40 seconds before they move on.
What makes you stand out from what your competitors do? What will make someone choose your hotel?
Is it going to be your offers? Your Facilities? Or is it going to be your location?
When people book somewhere, like a hotel, they are looking for an experience. What is it that makes you remarkable? For many people it will be your actual location – people buy with their eyes.
When you look at this video, you can see the sea in the background. So, some of you might be thinking “I might listen to Phil”, and some of you might be thinking “Where is that beach, I want to go!”
So, many times your location will be what makes you remarkable and different from your competition.