We are working with Classical Strings to help set up high-quality HD audio for Virtual Weddings using Zoom.
This is being achieved using Beyer Mics via a Focusrite audio interface. The sound is then channelled into Logic Pro X and out via Zoom.
Depending on the room the couple is getting married in we can add reverb and EQ to mimic a Church or Cathedral.
For the visual aspect, we will be using a green screen with a projected background to suit the occasion. A high-quality recording will also be made at the same time to be used as a wedding gift.
Phil Genius Loci Media Digital Marketing Support www.geniusloci.co.uk +(0)1736 719342
“A situation only becomes favourable when one adapts to it”
In May 2004 we started our own business in Cornwall.
When we started we saw our initial business plan collapse within weeks and we had to quickly pivot to ensure we did not lose our business and our house. This taught us a lot and gave us the tools and skills to adapt quickly to change.
With Covid-19 appearing, we thought we were facing a similar dilemma.
However, a phrase that worked back then also worked this time around.
“A situation only becomes favourable when one adapts to it” ( I Ching)
Now as we head towards our anniversary date we are thankful to our current clients for their support and happy to say we are now expanding the business globally with new clients, ideas and services.
Client’s monthly revenues increased to £65,000 pm (up from £17,000).
Video Transcription Below
I just wanted to give an update on what we’ve been up to, and some of the successes we’ve been having. And the main one, which you can see at the top of this page is with Facebook advertising, remarketing and SEO.
We took on a tourism based client just over a year ago, and we were primarily just helping out with some social media marketing and also a few Facebook ads. But we also were offering analytics, and we always do our reports using video so we can show and share different data sources, different statistics and explain what the numbers mean.
With this particular client, although we were getting more traffic in from social media, the organic traffic was in decline and this was happening month after month. We were doing lots of research to look at whether there was something going on in the market, what their competitors were doing etc. But whichever way we looked at it, there was obviously something wrong with the SEO, which at one time must have been fine, because they had been ranking very well for some key phrases in their market.
So, we decided to spend a couple of months really reworking the SEO from the ground up, going through all the pages, looking at all the meta information, all the content and we went through every single page of the website. It took just over two months and within a few weeks after that we started to see an upturn in the organic traffic. It wasn’t that dramatic to start with, but it just started to build.
We then decided, after we’d created some different landing pages on the website from the SEO to actually look at Facebook Ad Remarketing. Using a new Facebook pixel and we started to track people who were visiting the website, what search phrases, or what content on that web page they were looking at, we then started to create niche audiences and lookalike audiences from that again. We then set up some video ads and then from the video ads, we looked at the people who had maybe watched part of the video but hadn’t clicked through to the actual website itself. Then we re-marketed to these people with more ads that were targeted in the clients niche audience.
Six to eight months ago the client had a monthly revenue of around £17,000 a month, we have helped taken it to over £65,000 a month which is pretty dramatic. A lot of work went into this, and we’re still experimenting, But it’s been a great success, the client is very happy.
This is something we really enjoy doing. We have never just given loads of pie charts in a giant PDF to a client expecting them to be impressed. Our reports are always via video so I can talk things through to the client and actually give suggestions and advice on how to move their business forward.
I just wanted to share this, because it’s been a great success. The client’s very happy, and we’re investing more money now into the advertising itself.
If you want me to look at your business and see how I can help you then please get in touch.
This was a large project for Self Catering Agency Lindford House.
The brief for this site was that the client wanted to be able to update the website themselves if required, add online availability and be mobile friendly. The client also wanted to enter the world of social media so we also set up Facebook, Twitter and Google Plus Accounts.
We were also asked to set up a full marketing and SEO package to help the company expand and grow. They have already seen their portfolio grow in the short time the new website has been live.
This is the first of two new website launches this week.
We were approached towards the end of last year to design and build a new website for Cornish Riding Holidays. The brief was to provide a website that was responsive, mobile friendly and could be updated by the client. The client also wanted the inclusion of social media and wanted bright colours to be appealing to the young audience they had in mind. Provision was also made for the inclusion of video. www.cornishridingholidays.co.uk