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by Phil Aston Phil Aston No Comments

How You Make People Feel – Is How You Will Be Remembered

How You Make People Feel – Is How You Will Be Remembered
I work a lot with hospitality businesses, Hotels, Restaurants, Pubs, Holiday parks etc. Part of what I do is look for trends and monitor these via SEO and Social.

I have to say that I am appalled by what many of these businesses are having to deal with. I am hearing tales of Staff dreading going in and in tears at the end of a shift.

Establishments that had wall to wall 5-star reviews are now getting 1-star reviews and abuse because customers don’t like current the restrictions or have lost all empathy via online booking and payment apps.
It seems like the personality changes we see some people have when they get behind a wheel is spilling over into those that are using a QR code to book a table.

Be kind, be supportive and be remembered for the right reason.

Phil Aston
Genius Loci Media

Working in a restaurant after lockdown is a living hell – From Wired

 

by Phil Aston Phil Aston No Comments

Hackers Don’t Work 9-5 and Neither Should your Hosting Company

If your website gets hacked in the evening or weekend, will your hosting company or your website agency be there for you? Or will you get a message saying they will look at it during regular office hours?

Last night we had a luxury hotel that came under sustained attack, the result being they lost control of their website. They found themselves locked out and that their home page was now the doorway to spam downloads.
The website had a premium WordFence security Plugin already in place, but still, it was compromised. Wordfence, when contacted, said they would look at the issue in the morning for a fee of $125!
The hackers had covered their tracks well, and it looked like they had got in via another user account. They had then added additional scripts and set up a ring of protection for themselves.

With the client getting inundated with worried guests and the concern that Google could quickly blacklist them for Spam they got in touch. It was 11.30 pm.

We had a look at the log files on the server and could see suspicious activity had taken place in the previous 24 hours. We quickly decided to roll the website back seven days, including the Database and all files.
Within 30 mins we back in the website.

With this done, we quickly logged in and changed all the passwords and installed two-factor authentification protocols using separate phone apps. Our IT support team then monitored the website through the night. IP addresses were blacklisted, plugins checked and by 1.30 am; everything was fine with any website changes back in place.

By the time the client came back in this morning, everything was back online and working.

I have mentioned many times that some people are surprised that we also offer website hosting. It was never our intention in the beginning but having worked with so many client websites that were underperforming due to cheap shared hosting or had dire support. We started to offer our own.
Our dedicated servers are hosted in the UK, and our IT support is available 24/7 365 days per year. We run a dedicated high-performance server that can text us if someone even looks at it the wrong way!

Your website is at the centre of your online world, imagine what you would do if you lost it all and had to start again? With Genius Loci Media we are already ahead of you, with daily backups kept for a rolling seven days, together with monthly backups kept offsite on separate servers.

  • As you read this are all your plugins up to date?
  • Are all of your Plugins still valid?
  • Are you running the latest version of WordPress?
  • When was the last time you updated your passwords?

Do you even have time to even think about these issues?

Our solution is you won’t need to as our approach is to let you get back to what you do best, while we do the rest.

Phil Aston

Find out more about our hosting packages or call +44(0)1736 719342

by Phil Aston Phil Aston No Comments

Why Are We Called ‘Genius Loci’ and What Does It Mean?

One of the most frequent questions we get asked is why are we called ‘Genius Loci’ and what does it mean?
You do sometimes see the phrase used and it tends to be people connected to the environment or even architects. There is a reason for this. Genius Loci means ‘The Spirit of Place’ in Latin.
How we came up with this name is down to my wife and business partner Sue Aston. Sue is a well-known composer and 1999 recorded her first album ‘Sacred Landscapes’ inspired by the landscape of Cornwall and our love of the environment and nature.
The phrase ‘Spirit of Place’ described how this landscape spoke to us and Genius Loci was born.

We registered the name ‘Genius Loci’ then and started as a music label. We were one of the first independents to trade online. As well as selling music online our reputation quickly grew for SEO and online marketing as we were everywhere. The business moved to Cornwall and established itself very quickly as a leading consultancy for online marketing.

The fact we are a Digital Marketing Agency, the essence of the landscape, nature and being an ethical business is at the heart of what we do. Outside of our business both of us practice mindfulness, yoga and do our best to help the planet, reducing our use of plastic, palm oil and eating organically whenever we can.

This is the same in how we work with our clients. We have a very strong ethical bond with the people we work with. We want to help people be successful but not at the expense of anything or anyone else.
So Genius Loci – The Spirit of Place is what we are about. It is the bedrock on what we, the business, is built on.
We promote people and their businesses ensuring we help grow their business in a sustainable and ethical way.

If you want to know more about us and how we can help you then please get in touch and I would be delighted to talk to you.

Phil Aston
Genius Loci Media
Digital Marketing Support
www.geniusloci.co.uk

01736 719342

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