Genius Loci News

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How You Make People Feel – Is How You Will Be Remembered

How You Make People Feel – Is How You Will Be Remembered
I work a lot with hospitality businesses, Hotels, Restaurants, Pubs, Holiday parks etc. Part of what I do is look for trends and monitor these via SEO and Social.

I have to say that I am appalled by what many of these businesses are having to deal with. I am hearing tales of Staff dreading going in and in tears at the end of a shift.

Establishments that had wall to wall 5-star reviews are now getting 1-star reviews and abuse because customers don’t like current the restrictions or have lost all empathy via online booking and payment apps.
It seems like the personality changes we see some people have when they get behind a wheel is spilling over into those that are using a QR code to book a table.

Be kind, be supportive and be remembered for the right reason.

Phil Aston
Genius Loci Media

Working in a restaurant after lockdown is a living hell – From Wired


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Workload & Capacity July 31st 2020

Workload & Capacity
A quick update on our workload for website design.
Some of you may have noticed across some of our media channels that we are slowly changing direction and some of the services that we offer are going to be withdrawn. Website design is one of these.

We have currently got seven website projects in the pipeline and we are not going to be taking on any more from the end of this month.

Our focus is now on content marketing, SEO and Social. We are still offering website management and hosting for clients as this fits in with our content and media services.

If you need any help with anything to do with your online content marketing, get in touch, and I’d be delighted to talk to you.

Thank you

Phil Aston
Genius Loci Media
Insight Backed marketing without the noise
+44(0)1736 719342

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Zoom Weddings with HD Sound

virtual weddings with Zoom

Virtual Weddings

We are working with Classical Strings to help set up high-quality HD audio for Virtual Weddings using Zoom.
This is being achieved using Beyer Mics via a Focusrite audio interface. The sound is then channelled into Logic Pro X and out via Zoom.
Depending on the room the couple is getting married in we can add reverb and EQ to mimic a Church or Cathedral.
For the visual aspect, we will be using a green screen with a projected background to suit the occasion. A high-quality recording will also be made at the same time to be used as a wedding gift.

Genius Loci Media
Digital Marketing Support
+(0)1736 719342

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A situation only becomes favourable when one adapts to it

Cornwall SEO Agency


“A situation only becomes favourable when one adapts to it”
In May 2004 we started our own business in Cornwall.

When we started we saw our initial business plan collapse within weeks and we had to quickly pivot to ensure we did not lose our business and our house. This taught us a lot and gave us the tools and skills to adapt quickly to change.

With Covid-19 appearing, we thought we were facing a similar dilemma.
However, a phrase that worked back then also worked this time around.

“A situation only becomes favourable when one adapts to it” ( I Ching)

Now as we head towards our anniversary date we are thankful to our current clients for their support and happy to say we are now expanding the business globally with new clients, ideas and services.

NB: Although Genius Loci Media is our main business name, as well as the Digital Agency it also includes Classical Strings Weddings, Sue Aston Music, Now Spinning and Yoga at Work.
One day we will write our story to help others who may be thinking of starting their own business.

Phil Aston

Genius Loci Media | Digital Marketing Support | +44(0)1736 719342

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Hacking Working From Home with Phil Aston

I have been working from home since 2004. In this interview with Timothy Hughes, I talk about my approach, self-discipline and the equipment I use to create our online content and video.

In the video

  1. The routines

  2. The tools

  3. The hacks

Phil Aston

Genius Loci Media

01736 719342

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Video Editing for Travel & Tourism

Just finished a fast turnaround video editing project for a Travel agency promoting tours around the Mekong Delta.

The videos answered a series of FAQs with the client talking to camera.

The project featured creating five 60 second videos using client supplied footage in portrait mode and producing the finished video in 1080HD widescreen format with photos and captions.

The finished videos were encoded for Facebook 1080HD and YouTube 1080HD with captions and enhanced sound.

We also uploaded all the videos optimising them using the best SEO practices for the clients market.

Another video featuring all five videos edited together was also created for the website.

Phil Aston

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Why Are We Called ‘Genius Loci’ and What Does It Mean?

One of the most frequent questions we get asked is why are we called ‘Genius Loci’ and what does it mean?
You do sometimes see the phrase used and it tends to be people connected to the environment or even architects. There is a reason for this. Genius Loci means ‘The Spirit of Place’ in Latin.
How we came up with this name is down to my wife and business partner Sue Aston. Sue is a well-known composer and 1999 recorded her first album ‘Sacred Landscapes’ inspired by the landscape of Cornwall and our love of the environment and nature.
The phrase ‘Spirit of Place’ described how this landscape spoke to us and Genius Loci was born.

We registered the name ‘Genius Loci’ then and started as a music label. We were one of the first independents to trade online. As well as selling music online our reputation quickly grew for SEO and online marketing as we were everywhere. The business moved to Cornwall and established itself very quickly as a leading consultancy for online marketing.

The fact we are a Digital Marketing Agency, the essence of the landscape, nature and being an ethical business is at the heart of what we do. Outside of our business both of us practice mindfulness, yoga and do our best to help the planet, reducing our use of plastic, palm oil and eating organically whenever we can.

This is the same in how we work with our clients. We have a very strong ethical bond with the people we work with. We want to help people be successful but not at the expense of anything or anyone else.
So Genius Loci – The Spirit of Place is what we are about. It is the bedrock on what we, the business, is built on.
We promote people and their businesses ensuring we help grow their business in a sustainable and ethical way.

If you want to know more about us and how we can help you then please get in touch and I would be delighted to talk to you.

Phil Aston
Genius Loci Media
Digital Marketing Support

01736 719342

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December Work Availability

Quick update on our work availability.

In January 2018 we have one slot available for Facebook Advertising Support,  if you need any help in that area please get in touch.

Phil Aston | +44(0)1736 719342

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New Website Design Projects

website design cornwall - wordpress

2016 has been very busy for us already with 9 new website projects won just before Christmas and another 3 in the pipeline.

Projects nearing completion are for a Self Catering Agency, a Horse Riding Holiday company and a local community project.

All projects are being built in WordPress with training videos for each client to enable them to update themselves.

Phil Aston | 01736 719342

Website Design Cornwall


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Superfast broadband helps Penzance Business reach global audience

Superfast broadband has helped innovative business Genius Loci launch services that are attracting customers from around the globe.
Phil and Sue Aston set up their media and arts business, Genius Loci, in 2004. The business is based at their home in Goldsithney, near Penzance Cornwall.

Sue Aston composes violin music which is a blend of Classical and Celtic music, and has a large following overseas, generated by her YouTube channel and social media.
She has now developed another innovative way of getting music across to people. She has created a subscription based website, featuring video diaries and mini concerts, as well as selling music downloads online. Sue says: “So far as I am aware, this has not been done before – and it is the kind of innovation which is only possible because of superfast broadband. With superfast broadband, the sky is the limit.”
Sue says: “I was the first musician to stream a live concert from the UK on Google+, and one of only a few in the world. It can be tricky to get the sound perfect but thanks to my husband Phil’s technical wizardry we have achieved this, to the envy of the people who’ve tried it in the USA! I now have a regular world wide audience and have The Sue Aston show streaming live every couple of weeks.”
Sue adds: “With superfast broadband, I can now run teaching classes over Skype with students from around the globe. I have students in America, Japan, Italy and even a lady who lives on a boat in the Mediterranean. It is just as effective as a face to face teaching session and it has opened up the whole world as a potential market.”
Sue’s husband, Phil, provides website development services to clients, many of whom are based elsewhere in the UK. He says: “Now I use Hangouts for meetings with clients, saving travel time and increasing productivity. I have a colleague in San Francisco, who works with me on website coding and we can now work together as effectively and productively as if we were the same office. ”
Phil says: “Superfast broadband has been absolutely fantastic for our business and it has transformed what we can achieve.”
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