Social Media

by Phil Aston Phil Aston No Comments

Should I Upload My Video to YouTube or Facebook?

I get asked this question a lot.

The answer is you should upload your video to wherever you have an audience.

Some Examples

YouTube

  • The second largest search engine next to Google and owned by them.
  • This should be your first port of call for uploading your video.
  • You can also promote your videos more cheaply than Google Adwords
  • Easy to share and embed
  • Set up cards for links to your offers, website or funding websites
  • You can also broadcast live from YouTube

Facebook

  • You should always upload your video directly to Facebook as well as YouTube
  • Videos play automatically in Facebook newsfeeds
  • You can add a link or call to action to your website
  • Very easy for people to share and comment

Twitter

  • You can upload up to 140 seconds of video footage
  • Video plays within the newsfeed

Instagram

  • You can upload up to 60 seconds of video footage

Vimeo

  • The benefits are no Ads and you can control what video comes up next.  However, you are missing out on the discoverability of the other platforms

Editing and Branding

A while back all you needed to do was publish your video on YouTube.  What I am suggesting is a bit more work and involves different edits and ensuring you add your branding at each stage. However, this approach will ensure you respect each audience and optimise your video for each platform.

You can also tailor the message for each audience.  Remember that you can re-position your video for other campaigns.

We offer video editing and support via our Digital Marketing and SEO packages – please get in touch if you need any help.

Phil Aston

Genius Loci Media

 

 

by Phil Aston Phil Aston No Comments

Do You Really Want to Compete with Facebook?

snapchat-instagram

The Social Media and App space is crowded and every time a new name emerges people like me will advise clients to register their name and set up an account.
However, what is becoming apparent is any idea that gains traction is being watched by Facebook and with their resources and very deep pockets you have to be very brave to take them on.

Recent Casualties and Pivots
Blab – The live streaming app has decided to change it whole business model since the launch of Facebook Live

SnapChat – You may remember that Facebook tried to buy Snapchat for 3 Billion dollars but they refused. Not to be put off Facebook simply developed their own version and attached it to Instagram on August 5th. Instagram has 300 million users compared to SnapChats 150 million and early reports suggest that Instagram’s story telling options are far easier to use than SnapChat.
Advertisers are also seeing a 100 times more engagement on Instagram stories than SnapChat. Should SnapChat be very worried…

Facebook are very keen to tempt back the younger demographic to its social space and with many old users struggling to really ‘get’ SnapChat, the new ‘Stories’ feature on Instagram could do just that.
To further put the pressure on SnapChat Facebook has announced on August 8th new SnapChat styled filters which can be used to jazz up photos in various ways, such as turning faces into animations. Snapchat features a wide range of these filters, and they are increasingly being used as sponsorship opportunities for brand partners.

Phil Aston
Genius Loci Media
01736 719342 | www.geniusloci.co.uk

by Phil Aston Phil Aston No Comments

SEO / Social Media – Predictions for the rest of 2016

Genius INSIGHTS | Digital marketing news

Social Media is now a big part of SEO, just as Blogging is part of your content strategy.
Here are my thoughts for rest of the year.

The Social Media News Feed

This is now where everyone is hanging out (and on Mobile). If one of your guests has 500 friends who each have 500 friends, then you have access to 250,000 leads who will take more notice if a post is recommended by someone they know and trust.
The news feed is where people go to for latest news in their community, their interests and their friends.
Social Media shows you what you want before you think to ask (i.e. use Google Search).

Tone of Voice

Professional and corporate accounts are not going to dominate news feeds – you need to ensure you develop representative personalities for your brands.
Users trust the people providing information in their feeds, especially if they can interact and feel they know the face behind the logo.

Google

Google Search will not be the platform to deliver quality viewers in the future. Quality viewers will come to your website via social media news feeds and online word of mouth as people scan theirs feeds and friends.
When people find you via Google you still have to prove you are the best choice. A popular social media post with good interaction and shares can tell people immediately that you are worth it.

Content is King (Not Anymore)

Information is no longer valuable and we have to accept that unless you are a scientist on the verge of a major discovery that what we say on our website is being said in a similar way by others in our field. So your focus has to be on context and how we position ourselves.

Be Authentic and Build Trust

Social Media posts should not just be about your offers or brand, you should also;

  • Talk about your passions – location – food – people etc.
  • Talk about other things that your fans might like
  • Promote other people / businesses in your area
  • Post tips and advice
  • Know who your posts are for
  • Start with the benefits – (endless scrolling does not work)
  • Let your fans share their photos and experiences

Facebook Ads

Now a key part of any marketing strategy. The targeting on Facebook is fantastic and Ads can be shown to separate audiences as you experiment with different posts. So if you want to target women living within 40km of Truro on their mobiles who like eating out, you can.
Facebook Ads work better than promoted posts.

Google Ads

If you want to be on the 1st page on Google on a mobile, then these are essential as the 1st page of results are now all Ads. People still tend to avoid ads on a desktop but on mobile they just want the fastest results.

Video Marketing

As I have mentioned many times, video is the best way to gain trust and get shares and interaction. What is also happening this year is that people are watching more video on their mobiles with the sound off. So adding sub-titles or text is now very important. Facebook make it easy to add a link.

Hashtags / Links in Facebook

All social media platforms have a search facility and Facebook search is certainly improving. I would recommend adding a maximum number of three hashtags and always a link back to a Blog post or the main website.
Should you use your own Hashtags? Unless it’s a household name or you are a TV program I would say not. Use Hashtags that people are actually searching for. The whole point of any hashtag is to get discovered.

If you need any help or advice for your business please get in touch.

Phil Aston

by Phil Aston Phil Aston No Comments

Hashtags in Facebook

hashtags

All social media platforms have a search facility and Facebook search is certainly improving.  I would recommend adding a maximum number of three hashtags and always a link back to a Blog post or your main website.

Should you use your own Hashtags?  Unless it’s a household name or you are a TV program I would say not.  Use Hashtags that people are actually searching for.  The whole point of any hashtag is to get discovered.

I would recommend trying Facebook search yourself, I have found that one #hashtag can work very well.

Facebook will give the option of search results via;

  • Top Posts
  • Latest People
  • Photos
  • Videos
  • Places
  • Apps
  • Groups
  • Events

 

by Phil Aston Phil Aston No Comments

Twitter Increases Video Length to 140 Seconds

Social Media Tips : Twitter Update

You can now upload up to 140 seconds of video direct to Twitter. This is up from the previous limit of 30 seconds.

It is very easy to edit your clip within Twitter if you want to make it shorter. You can do this via your desktop or the mobile App. Videos play automatically and this is a much better option than sharing from YouTube.

In other news you can now also Re-Tweet you own tweets. This is also a good move, especially if you have an offer running and you want to promote it again the following week.

If you need any help with your social media strategy then please get in touch

Phil Aston
Genius Loci Media

by Phil Aston Phil Aston No Comments

Social Media Marketing – Choosing An Agency

social media marketing - choosing an agency

Social media is now an every day part of any business’ marketing strategy and most people still don’t know how to to use it properly.

This period of time reminds me of the early days of SEO with agencies popping up everywhere making promises which are not only unsustainable but offer very little ROI.

There is a misconception that social media is free – it is not.  Even if you do it yourself, your time is your most important asset so are you achieving your goals and getting a return on your social media activities? I see many businesses delegating Social Media tasks to the younger member of the team (because they get it), or automating their social media and cross posting thinking that will work!

It is after many people have watched with dismay their follower counts stagnate or get little interaction with their posts that they either pull back their social media activities (big mistake) or look for a way or outsourcing their social media marketing to an agency.

Choosing an agency for your social media marketing is a very good idea.  However, in a world where everyone is now a social expert or pivoting from the old world of marketing there are some things to look out for:

The Agency you don’t want can fall into the following camps:

  1. The over complicated approach – This agency will put 10 people in a meeting room to discuss brand voice and then ask for 30 days to compose a tweet for your approval.
  2. The Social Media Experts Agency – This agency possibly started less than a year ago, has a few hundred followers and posts once a month.
  3. The Cheap Seats – This agency will offer to send 15 + tweets a day for £20 per month.
  4. The offer of 5000 new followers for £10…..just walk away from this and don’t look back.
  5. Delegate the task to their junior staff or cross post to several platforms at once.

As a general rule ‘never take advice from someone who has fewer followers than you’.

The Agency you do want will do this:

  1. Target your audience on the platforms where your customers hang out.
  2. Build a following with people interested in your product / service.
  3. Target keywords, users and brands.
  4. Share your content with their own network (Look for how much interaction their own posts get).
  5. Grow your audience with real followers.
  6. Set up and manage targeted Ads as required.
  7. Bring more traffic to your website and increase enquiries (verified via analytics).
  8. Design graphical posts using images and video as required.
  9. Have a background in SEO as Social Media is a key part of Search.
  10. Offer advice on new Social Media tools such as live streaming and use them themselves.

Here is a snapshot of our Twitter activity for the first 7 days of July 2016.

If you would like help with your social media strategy please get in touch.

Our achieved Social Media reach is over 165,000 (May 2016)

by Phil Aston Phil Aston No Comments

Social Media is SEO

I get many enquiries from people asking for help with their SEO.  My first question I ask is ‘What is your social media strategy?’ This is usually followed with, we don’t have one or we have a junior member of staff who does that for us.

When I ask ‘How did you find me?’ the answer is more often than not, that they saw a video on Facebook, or a post on Twitter, Google Plus etc.

I help my clients get found online, and social media is a key way I now do this. Look at people in restaurants, train stations, airports or just anywhere – what are they doing?  They are looking at their smart phones and they are not searching google, they are on social media. If that is where they are looking then that is where you need to be as well.

If you want help bringing together your internet marketing then get in touch.

Phil Aston

 

 

by Phil Aston Phil Aston No Comments

Video Marketing – You Can Use Your Mobile Phone

Video Marketing is now very important and on social media people watch more than they read.

500M People Are Watching Facebook Videos Every Day

This video was shot entirely on an iPhone. No tripod was used and all the footage and interview was captured handheld by myself.  Filming took about 8mins.  The idea here is to show what can be achieved when telling a story on video. 

There is still an important place for corporate client videos, but this video was put together to show you that video shot in this way is idea for social media, and your Blog

We are now in the age of attention and trust.  Video will help you build your brand and gain attention more quicker than simply text based posts and content.

But what about editing?

You can do this yourself but we are helping more and more clients with this part of the process.

Simply send your clips via dropbox and we will:

  • Add branding
  • Edit your film clips
  • Super impose any interviews on a background (like this example)
  • Add titles / transitions
  • Export and render your video for use on YouTube & Facebook

We can also send you special edits for Twitter and Instagram. 

To find out more please get in touch – contact – Phil Aston

by Phil Aston Phil Aston No Comments

Facebook Business Pages – Audience Optimisation

Social Media News  

You can now self-moderate how visible your Facebook Business page content is to your fans

The brand-new Audience Optimisation tool is an organic targeting tool set to help pages ensure that posts are seen by the users who are most likely to engage with them.

How to switch this option on and use it:

  1. Go to your Facebook Page
  2. Click on ‘Settings’ – top right
  3. Click on ‘General’ – top left
  4. Select News Feed Audience and Visibility for Posts and save changes
  5. When you next compose a post select the targeting option – this will bring up the screen below.

Clicking the above option will then activate the targeting option below.

Save your options and post!

by Phil Aston Phil Aston No Comments

Discover Your Cornwall

discover your cornwall

This is our new Google Plus Community which celebrates the best of Cornwall from Arts, Food & drink, accommodation, offers and culture. Formally known as the South West Tourism Community we look forward to helping to promoting your business to a new audience.

To Join The Discover Your Cornwall Community – please click here

Video Announcing the launch from a very windy Perranuthnoe Beach

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