Social Media

by Phil Aston Phil Aston No Comments

Google Plus Tips

 

I  wanted to share with you some tips to help you get the most out of Google Plus.  It has become apparent since launching our Cornwall Tourism Community that a lot of people don’t get Google Plus!

Genius Insights – Do This

  1. Use the formatting tools (see below) to give your post a Title and perhaps the italics for your subheading.
  2. Even if you want to use a link, choose a photo first.  This will make more impact and can also carry your branding (try 1400px for width)
  3. Give as much info as you need.
  4. Include a link relevant to your post – try and use some of the same words that are on the destination page.
  5. Choose 3 hashtags relevant to your post.

The above will ensure that your post is indexed and will show up in local search on Google

Genius Insights – Don’t Do This

  1. Post photos or images without any text.
  2. Post links without any text or new background info.
  3. Forward posts to your profile or other communities without any original text.

Google may view any of the above as spam or duplicate content. I have seen some accounts suspended for this practice

Social Media is complicated and it takes time, but if done correctly it can really help build your business and brand.  If you need professional help, then please get in touch.

Thanks, Phil
T: 01736 719342

by Phil Aston Phil Aston No Comments

Instagram – Time to take it Seriously

There is something very refreshing about Instagram, no obvious hard sell and a feeling of being able to share real time moments.

For brands and businesses it is also a great platform to show a different side of your online personality.  It is seen as more informal and ideal to show your interests and deepen your connections with your audience.
It feels a bit like dress down Friday when I worked in a more corporate world.  You can still be in business mode but you can also simply be yourself.  However, I think a lot of social media is about being your true self.  People buy from people they know and trust. ‘word of mouth’ in the digital age is all about building relationships in a more honest and true way.
I also like the idea that posts can only be added from your smartphone.  It is best not to try too hard, if you overthink what you are posting you are possibly not really being yourself.
by Phil Aston Phil Aston No Comments

Beautiful Twitter Tips

The Most Beautiful Digital Marketing Tips In The World

NEW FEATURE

I often think some marketing posts are a bit dry or lean too much towards infographics.  So here is the first in a new series.

Twitter Tip: Have a plan, don’t just make noise. At the start of each week decide what you want to achieve

Photo : St Ives Cornwall

by Phil Aston Phil Aston No Comments

How Often Should You Post on Social Media & Which Platforms?

Before you get caught up in 5 posts to Pinterest etc

Think…

1. Do you have something to say?
2. Who does it help?
3. What platform are they on?

This will help focus your energy and be more motivating for you
and anyone you engage with.

Some people will say you should post up to 15 or 20 times a day (especially on Twitter).  You have to think of the people you are communicating with, do you want them to feel like they are drinking in your posts from a champagne glass or drinking water from a firehose!

 

by Phil Aston Phil Aston No Comments

Google Plus and Local Search SEO

Here is a clear example of the effect of using Google Plus to enhance your performance in Google Local Search which we worked on for The St Moritz Hotel in Cornwall.

by Phil Aston Phil Aston No Comments

Facebook Vs Google Plus for Photography

 

A comparison test on posting photographs on Facebook Vs Google Plus for engagement.

Here are the findings

Facebook

  • 27 likes,
  • 4 comments,
  • 0 shares

Google Plus

  • 1,300 likes,
  • 63 comments,
  • 73 shares

Photography can act as a virtual business card and tell people about your brand and your interests.  Although we like to think we engage all our senses when it comes to making a purchase, it is our eyes that lead the way.

by Phil Aston Phil Aston No Comments

Most Popular Social Media Platforms in the UK & USA January 2015

 

socialmediajan2015-USA

Key Points

Google Plus

The interesting stat here is Google Plus.  As some of you know, we are great fans of this platform, not just for the search benefits, but also for the global networking aspects to it.  (Without Google Plus we would not have entered into online broadcasting as we did via Hangouts On Air).  There is an impression that everyone in the USA is on Google Plus and that they are ahead of the UK, these stats suggest otherwise.  The UK is actually not that far behind, and Google Plus is only 7% behind Twitter. 

Skype

I would expect to see skype usage falling as more people try out Google Hangouts.

Pinterest

This is very popular in the USA and is being used increasingly more creatively by more non visual companies. The UK still has a way to go here, but I am getting more requests to look after Pinterest for clients, and so this will rise.

Genius InsightsConcentrate on the top 3 Social Media platforms where ‘your’ customers are, you do not have to be on them all.

Source : We Are Social

There are many places to go for Social Media Stats but I like ‘We Are Social’ because you can access data from almost every territory connected to the internet.

by Phil Aston Phil Aston No Comments

Net Magazine drops SEO and Social Media pages

NET magazine Issue 248

Net has had a re-launch and on the one hand it is a great improvement. From a look and feel perspective the paper stock is luxurious.

If you are a developer or purely into design then I am sure it gets the thumbs up all round. However, if like me you lean towards the SEO, Social Media, Analytics side of the spectrum then you are going to be possibly disappointed.  All of the pages devoted to Search etc have gone.

According to a reader survey these pages were the least popular, so I understand I am in the minority of NET readers. However, I found them to be very useful and well written.

Phil

by Phil Aston Phil Aston No Comments

Top 5 Social Media Networks 2013

The top 5

  • Facebook 52%
  • Google+ 25%
  • Twitter 22%
  • Qzone (China) 13% (source globalwebindex)

This graphic is from issue 215 of Web Designer Magazine.  The biggest surprise is how popular Google + is becoming.  It was perceived as being too small to worry about, however, it now has 500 million users.

We have found that Google+ is the Social Media platform that most of our clients want to develop.  There is no doubt that Facebook remains the most important ‘Business to Consumer’  platform but for B2B we are seeing increased interest in Google + and LinkedIn.

Google + Why we like it

  • More flexibility than Facebook – you do not have to be everyone’s friend.  You can follow (like Twitter) and put people into circles, based on clients, family or interests.
  • The people you connect to – there is more chance it is really them (We really like this).  There are various hoops to go through to get your business page on Google + and to have yourself recognised as the author and contributor to your website. Being recognised as the official author of your blog and website gives you the ability to have your profile pic display in Google searches.  This gives a level of trust and authenticity that I believe will really help build relationships online.
  • Not just a business page – The other thing we like is that you can create online communities based on your interests and expertise.  Beyond this are the hangouts where you can share live video blogs which also upload to your YouTube channel.
Our Experience

It is true that when you start on Google + that there is a sense that no one saw your post as there can be little or interaction.  We have found the best approach is to join other communities and join in with the conversation.  The interaction within some communities seems a lot more genuine and useful.  For example, we can post a photo on our Facebook Business page and get 8- 15 likes.  The equivalent on Google  + can see 60+ likes with comments and shares.

You create your own news feed based on your interests and who you connect with and although there are some cute cats out there, primarily the overall feel is of a B2B platform.    We have seen our Google+ posts affect our google performance even if the post itself seemed to have little initial impact. Google + will also add it’s own hash tag to each post you do.

There is also a high level of technical expertise on Google+ so if you are looking for help it is our chosen platform above and beyond Facebook and Twitter.

Phil Aston

Click here for our Social Media Management Services 

 

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