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Video Marketing

by Phil Aston Phil Aston No Comments

Zoom Weddings with HD Sound

virtual weddings with Zoom

Virtual Weddings

We are working with Classical Strings to help set up high-quality HD audio for Virtual Weddings using Zoom.
This is being achieved using Beyer Mics via a Focusrite audio interface. The sound is then channelled into Logic Pro X and out via Zoom.
Depending on the room the couple is getting married in we can add reverb and EQ to mimic a Church or Cathedral.
For the visual aspect, we will be using a green screen with a projected background to suit the occasion. A high-quality recording will also be made at the same time to be used as a wedding gift.

Phil
Genius Loci Media
Digital Marketing Support
www.geniusloci.co.uk
+(0)1736 719342

by Phil Aston Phil Aston No Comments

Digital Marketing Masterclass with Phil Aston

Very honoured to have been asked to be on ‘The Thaducation Podcast’ with Thad Cox

In this podcast, I tell our story about how Genius Loci Media was set up, the risks we took, the mistakes we made, how we learnt to pivot when required and then go on to become a very successful Digital Agency.

I also cover lots of tips on how to use Social Media and promote yourself using digital media.

Phil

by Phil Aston Phil Aston No Comments

Digital Marketing Trends – During Covid-19

Trends I am Seeing

A trend I see at the moment is a lot of people and businesses starting to use Facebook Advertising for the first time. An example of this would be local food suppliers and restaurants. They are trying to run Facebook Ads for a very niche geographical area. This would make sense if you are starting to offer local home delivery. However, due to poor targeting, the Ads are being shown hundreds of miles outside their area of operation.

Targeting Is Everything

I am based near Penzance in Cornwall and I am seeing Ads for businesses that can only deliver in a few Postcodes in Manchester or Glasgow. I have even seen an Ad for a takeaway service in New York!

The result is a surge in negative feedback from people disappointed that they cannot take up the offer advertised plus poor Ad relevancy. This is also a waste of Ad spend at a time when businesses are looking to reduce costs.

It is absolutely essential that you take time to research your market, look at your competitors, spend some time targeting the potential profile of your customers and decide where your want your Ads to be shown and when.

Make Sure Your Website is Displaying the Same Message

The next step is to make sure your website is up to date and portraying the same message you are putting out. I have clicked on several Ads recently that have taken me to pages that display a totally different message than that of the Ad. For example, I clicked on a link that advertised a new take away menu only to find the landing page was showing the full restaurant menus from a few weeks back. Your customers are looking up to date information, so it is essential to ensure the news you are sharing on Social Media is also on your website.

Now is also the time to boost your SEO by improving the quality of your website content. I would also recommend monitoring your market and competitors with analytics for your website and social channels. Doing this will help you understand how your current and future customers are reacting to any situation.

Now is The Time to Build Trust and Build Brand Equity

Done correctly your marketing on Social Media with quality content and good SEO will increase your online visibility and bring in new loyal customers.

Please get in touch if you need any help or advice in putting these ideas into action

I would be delighted to help you.

by Phil Aston Phil Aston No Comments

Hacking Working From Home with Phil Aston

I have been working from home since 2004. In this interview with Timothy Hughes, I talk about my approach, self-discipline and the equipment I use to create our online content and video.

In the video

  1. The routines

  2. The tools

  3. The hacks

Phil Aston

Genius Loci Media

01736 719342

by Phil Aston Phil Aston No Comments

Video Editing for Travel & Tourism

Just finished a fast turnaround video editing project for a Travel agency promoting tours around the Mekong Delta.

The videos answered a series of FAQs with the client talking to camera.

The project featured creating five 60 second videos using client supplied footage in portrait mode and producing the finished video in 1080HD widescreen format with photos and captions.

The finished videos were encoded for Facebook 1080HD and YouTube 1080HD with captions and enhanced sound.

We also uploaded all the videos optimising them using the best SEO practices for the clients market.

Another video featuring all five videos edited together was also created for the website.

Phil Aston

by Phil Aston Phil Aston No Comments

YouTube SEO

This week I’m primarily working on three or four different clients, helping them to optimise their YouTube accounts, this is an area in which a lot of people don’t put a lot of energy into, they might not even have a YouTube channel, which you should!

Having a YouTube Channel means a lot more than uploading a few videos and forgetting about it and not really really updating them. You’ve got to remember that YouTube is the second largest search engine on the planet, next to Google, and everybody knows the importance of video now in your online marketing campaigns.

A lot of people are using video on Facebook and Twitter and even Instagram. But the thing is with having a YouTube channel is that is your real home for your visual content. Yes you can put videos on your Facebook page, but, people never really click on that video button to see what you’ve posted before, and things just disappear down through your Newsfeed. . So, make sure you’ve got a YouTube channel, and make sure you really optimise those videos. Think about the keyword in the title, and you make the title is the right length. Also make sure you’ve got the right amount of text in your description and you put some links from the description, to relevant parts of your website.

Make sure the whole channel and channel artwork is correct, make sure you’ve got the YouTube icon from your website to your channel.

If you want any help with YouTube optimisation, SEO or setting up a YouTube channel from scratch, or just want me to have a look at your YouTube channel, and see how your videos are set up, then please get in touch.

Thank you

Phil

Phil Aston

Genius Loci Media

by Phil Aston Phil Aston No Comments

You Don’t Need To Be Authentic – You Just Need to Be Yourself

(Video Duration 2.28 mins – Transcript Below)

I saw a video today about telling everyone to be authentic with their business.

There’s a lot of this about now and I think the word authentic has been around,
since Google Plus was, everyone’s saying how important it is to be yourself.

I want to go a bit further than that and actually say, be nice. Be nice to people.
Think about the words you are going to use on social media, about do they help?

Will they make somebody smile? They’re not going to make anyone feel worse,
or upset somebody or make them feel insecure about anything?

That to me, is the baseline of what you should be doing on social media.
As Metallica would say ‘Nothing else really matters’.

I think one of the problems I see with anything to do with marketing,
is all these lead generation stuff, and if you do this, people will buy your stuff,
and if you do this, people will enter your sales funnel or something.

They’re all things that you yourself probably wouldn’t do,
because you’d think “Oh, I’m not going to do that.” The people you’re doing that to are you.
They’re just like you. So if you wouldn’t fall for it, why do you think someone else will?

I think the whole point of social media or online marketing really is not just being authentic,
you’ve just got to be yourself, so you’re going to be authentic anyway.

I think if you’re looking for someone else to tell you how to be authentic,
I think you’re a bit lost. And no one else can teach you this,
because they’re trying to teach you how to be you. You are already that person.

Be nice, and I know people think the word nice doesn’t sound strong enough, it is.
Empathy, connecting with people is Social Media.
Social media’s going to go through some massive changes soon,
and a lot of people are going to start to probably question how much time they spend here,
so it’s about connections, it’s about taking care of the people you connect with,
and listening to them

Thinking how you can help people, how you can learn from people,
how you can create things that help others.

That is social media and that is running a business online.

Thank you

Phil

by Phil Aston Phil Aston No Comments

How Do You Get Started With Video?

So how do you start a video marketing campaign?
In fact, how do you even start doing video at all?

Do you have to get the right camera?
The best lighting?
Do you need a posh microphone?
Do you need more tech – perhaps a script?
What about what to wear or where you are?

The main thing you have to do is just start.
Just start by getting in front of a camera.

Like I am doing now in this video, I am simply in front of my phone. Simply talking on my phone.
Yes, I could have shaved a bit closer, my hair is not exactly tidy and I am not holding the phone as still as I could.
But does it really matter?

Somebody might criticise it and say it could be more professional. But does this really matter?

If I worry about what other people think all the time then it might prevent me from putting this content out there,
so stopping people from finding me and what I do.

The thing is with video is just to start and have a go.
Simply start recording, say something and don’t worry about ‘what have I got to say that’s special’ you have your own story to tell. Even if you provide the same services as someone down the road. The way you do it is your way.
It will be different, your experiences will be different and
your message and delivery will be yours.

So just have a go, start today, make a video.
It doesn’t have to be long.
Then put it out there and do it again and again and again.

Have fun.

Phil Aston
Genius Loci Media
www.geniusloci.co.uk

by Phil Aston Phil Aston No Comments

Facebook to Allow Music in Video Uploads


This is great news – Many people will have noticed that Facebook will take down or even prevent videos being uploaded if it detects copyrighted music in a video.

This has affected everyone from commercial video producers and aspiring musicians who might have simply recorded a cover version of their favourite song in their bedroom.

Well not any more. After making deals with record labels and many indies, you can now do this. The other incentive for Facebook has been the growth in the social media platform Musical.ly. This is very popular with teenagers as somewhere they can record themselves miming to popular hits.

Facebook is going to struggle making itself hip with younger teenagers but I feel Musical.ly should worry. For everyone else, video just got more engaging.

Phil Aston

Read More – https://techcrunch.com/2018/06/05/facebook-lip-sync-live/

by Phil Aston Phil Aston No Comments

Should you advertise on Facebook or Google Adwords?

Video Transcription Below

Now, the thing to remember is on Google Adwords, when people search they are in the mood to purchase. They are looking for a solution to a problem or something they would like to do, so they are actually in the mode of buying. So if you are trying to book a restaurant or somewhere to stay for a holiday and you see an advert it is essentially answering your query so you are thinking about purchasing.

On Facebook or any kind of social media advertising you are interrupting people . They are busy minding their own business, looking at things that they like and your advert appears and interrupts their newsfeed. It may interest them enough to take them away to find out more about it, but they were not thinking about buying your product or service, so that is the difference.

What this means is that both strategies will work, but the Facebook route with take longer as you will need to engage with people and build trust. However, when they do purchase or book with you they are more likely to share with all their friends giving you a much larger audience with a personal recommendation added in . So the benefits of advertising on Facebook will be far reaching.

My advice would be to start with Facebook Advertising and then look at Google Adwords. You can experiment with a smaller budget and have excellent targeting with Facebook.

It also does depend on what you are trying to sell. If you are an accommodation provider and have some late availability, then Google Adwords is going to work better for you than Facebook.

If you would like any help or advice with Facebook Advertising or Google Adwords then please get in touch.

Thanks
Phil
Genius Loci Media | +44(0)1736 -719342

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