Evergreen Content Will Always Have a Life of its Own
I had a client a couple of months ago say that they were getting very little traction from their blogs and perhaps they should just concentrate purely on Facebook as that is where they got the most engagement.
I tried to convince them that putting all your content on one platform (which you have no control over) could be a big mistake but they decided that was what they wanted to do.
Three weeks later they noticed in Google Analytics that a blog post from 2017 had suddenly started to get shared over 100 times a day, first from Youtube, then Facebook, Twitter and Linkedin. Other pages linked from this were also getting way more traction.
The piece of content was timeless, it had been discovered and was now introducing a whole new audience to the clients business and knowledge.
Everything you post is there to be discovered, you might think it has had its day but for someone else, it could be just what they wanted at that moment.
Genius Loci Media