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Here is a little tip when setting up your Ads on Facebook.
I know you probably have a Facebook Pixel, and if you haven’t, make sure you have. But what you want to do is track how people are coming to your website from Facebook.
Facebook is brilliant at taking your money and it can give you lots of stats but they are not always accurate.
So my Facebook Ads tip is that always use the Google Campaign URL builder first of all. This will help generate a unique URL for the page you want to send people to.
This will allow you to stipulate who you are advertising, with, the medium, creative copy so you can see how each Ad is performing.
Use the Campaign URL builder first before you set up your Ad on Facebook. Then you can make sure you use the same campaign name, Ad name and demographic identifiers when putting your URL in place.
If you want any help with your Facebook Advertising then please get in touch.