Analytics

Analytics

by Phil Aston

Competitor Analysis – Marketing Intelligence – Trends and Research

business analytics

Do you remember the old days of spending a few £100 on a print ad and just presuming it would do something.  Measuring success in the offline world was very difficult and expensive.  We have come a long way since then and online marketing gives us access to the kind of statistics we could only dream about before.  However, with so much data now available many people just do not know where to look or how to use it.  This is where we can help.  With a background in Market Research and being involved with SEO and Analytics since 1998, Analytics are at the heart of what we do.

Let’s start with Google Analytics.

We have all got it, we insist on it being connected to our websites.  However, do you really know how to read the data?.  Have you set it up correctly? Can you track your goals and see how your Adwords and Facebook Ads are really performing?  We can set up Analytics for your website and ensure your get graphical reports from the data that are easy to understand and follow. Google Analytics is very powerful and can help you understand how your website is performing, user behaviour and where traffic is coming from.  If you love stats, then great.  If you just want the facts to help you make decisions, then we can do that for you.

When is the best time to launch your latest offer?

We check the best time to launch your offer based on search trends and key phrases on a geographic level.  You could easily launch an offer and use Adwords at a time when there is little search traffic actually looking for what you are selling.  We can help you schedule your offers and posts to get the best return.

How does my Facebook Page activity compare with my competitors?

We can report back on competitor page performance, the number of fans, weekly growth, engagement, post interaction and reach.

What Are my Competitors doing on Twitter?

We can tell you when and what they post, who they mention and what hashtags they use

What are the trending keywords and phrases for your market?

People can be influenced by phrases they hear on social media or read online. We check what phrases are trending and getting the most traffic.  Just because the offer you ran last year worked well does not mean your target audience are thinking the same this year.

Who are your competitors online?

You will possibly know who your competitors are, but do you know who is using similar keywords or Ads in their online campaign? We do.

What Ads are your competitors using and what keywords?

We can run reports and give you data showing recent Ads and their performance.

Is it worth advertising with that online directory that keeps calling?

If you advertise on a website or directory, you are used to the call each year asking you to renew your ad.  Rather than just accepting the sales person’s word that they are growing and sending you multiple referrals, we can run a check on how many referrals you are actually getting and check the website itself to see how it performing year on year.

How does my website traffic compare with my competitors?

We can give you a quick overview on how your website is performing next to your competitors.

Sometimes all we need is a second opinion

With so many changes constantly taking place in the world of Social Media and SEO, it can feel impossible trying to keep up with it all.  Finding the time to do so takes you away from what you do best, which is looking after your clients and customers.

If you have any questions please call me on 01736 719342

Phil Aston

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