There is something very refreshing about Instagram, no obvious hard sell and a feeling of being able to share real time moments.
For brands and businesses it is also a great platform to show a different side of your online personality. It is seen as more informal and ideal to show your interests and deepen your connections with your audience.
It feels a bit like dress down Friday when I worked in a more corporate world. You can still be in business mode but you can also simply be yourself. However, I think a lot of social media is about being your true self. People buy from people they know and trust. ‘word of mouth’ in the digital age is all about building relationships in a more honest and true way.
I also like the idea that posts can only be added from your smartphone. It is best not to try too hard, if you overthink what you are posting you are possibly not really being yourself.