Most Popular Social Media Platforms in the UK & USA January 2015

by Phil Aston

Most Popular Social Media Platforms in the UK & USA January 2015

by Phil Aston

by Phil Aston



Key Points

Google Plus

The interesting stat here is Google Plus.  As some of you know, we are great fans of this platform, not just for the search benefits, but also for the global networking aspects to it.  (Without Google Plus we would not have entered into online broadcasting as we did via Hangouts On Air).  There is an impression that everyone in the USA is on Google Plus and that they are ahead of the UK, these stats suggest otherwise.  The UK is actually not that far behind, and Google Plus is only 7% behind Twitter. 


I would expect to see skype usage falling as more people try out Google Hangouts.


This is very popular in the USA and is being used increasingly more creatively by more non visual companies. The UK still has a way to go here, but I am getting more requests to look after Pinterest for clients, and so this will rise.

Genius InsightsConcentrate on the top 3 Social Media platforms where ‘your’ customers are, you do not have to be on them all.

Source : We Are Social

There are many places to go for Social Media Stats but I like ‘We Are Social’ because you can access data from almost every territory connected to the internet.

Phil Aston is a partner at Genius Loci a Digital Marketing & Media agency based in Cornwall. Phil has over 26 years experience in SEO, Marketing & Photography and works primarily in the Tourism & Retail sector. He is also a yoga teacher and musician.

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