When you decide to update your property photography what are your goals?
- To sell
- To increase your rentals
The first thing you need to do is imagine looking at your property through the eyes of a guest or buyer. What are their expectations, what device will they be accessing your photos on?
More than likely they will be looking at your photos on a mobile / tablet device (held in a portrait position) or on a desktop in their lunch hour!
Websites and magazines – different audiences and behaviour
The other thing to be aware of is that viewing photos online is very different from browsing through a magazine, both in the time given and what people want. This is where a lot of self catering agencies, hotels and estate agents get it wrong. In a magazine we may tolerate the arty shot of the bedside table with the blurred out wine glass or even the photo at an angle* (*Angled photos do not work online, especially on mobile and table devices)
From our knowledge in SEO and inbound marketing we know you have seconds to grab someones attention. Also yours are not the only photos they are looking at, so they have to stand out. Many potential buyers and guests are cynical, that room photo showing only half the bed could imply that is is a very small room. Chances are they are right. Managing expectations means your guests and buyers need to know what they are getting and feel satisfied when the time comes to consider those review websites.
The featured shot in this post is from a traditional Cornish Cottage in West Cornwall. Since upgrading the photography for this property, the owner has seen bookings increase across the board.
Our top tips for getting your property photography right first time are:
- Use a professional photographer – it might appear expensive but those amateur photos will cost you a lot more in the long run
- Use a wide angle lens, show your buyer / guest what they are getting for their money (they do not want detail or art, they want the big picture)
- Shoot several photos for the same room from different vantage points
- Use natural light – merge two photos together if you want to showcase the view and the interior
- Don’t use a mobile phone, it may have 8million pixels but it is still a phone
- Shoot in RAW, it gives you the most flexibility if you want to use your photos in print as well as on your website
- Remember the marketing aspect – look at each room through the eyes of your buyer or guest, what are your unique selling features?