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Client’s monthly revenue increased from £17,000 to £65,000

SEO / Facebook Advertising Case Study

by Phil Aston

Client’s monthly revenue increased from £17,000 to £65,000

SEO / Facebook Advertising Case Study

by Phil Aston

by Phil Aston

Client’s monthly revenues increased to £65,000 pm (up from £17,000).

Video Transcription Below

I just wanted to give an update on what we’ve been up to, and some of the successes we’ve been having. And the main one, which you can see at the top of this page is with Facebook advertising, remarketing and SEO.

We took on a tourism based client just over a year ago, and we were primarily just helping out with some social media marketing and also a few Facebook ads. But we also were offering analytics, and we always do our reports using video so we can show and share different data sources, different statistics and explain what the numbers mean.

With this particular client, although we were getting more traffic in from social media, the organic traffic was in decline and this was happening month after month. We were doing lots of research to look at whether there was something going on in the market, what their competitors were doing etc. But whichever way we looked at it, there was obviously something wrong with the SEO, which at one time must have been fine, because they had been ranking very well for some key phrases in their market.

So, we decided to spend a couple of months really reworking the SEO from the ground up, going through all the pages, looking at all the meta information, all the content and we went through every single page of the website. It took just over two months and within a few weeks after that we started to see an upturn in the organic traffic. It wasn’t that dramatic to start with, but it just started to build.

We then decided, after we’d created some different landing pages on the website from the SEO to actually look at Facebook Ad Remarketing.  Using a new Facebook pixel and we started to track people who were visiting the website, what search phrases, or what content on that web page they were looking at, we then started to create niche audiences and lookalike audiences from that again. We then set up some video ads and then from the video ads, we looked at the people who had maybe watched part of the video but hadn’t clicked through to the actual website itself.  Then we re-marketed to these people with more ads that were targeted in the clients niche audience.

Six to eight months ago the client had a monthly revenue of around £17,000 a month, we have helped taken it to over £65,000 a month which is pretty dramatic. A lot of work went into this, and we’re still experimenting, But it’s been a great success, the client is very happy.

This is something we really enjoy doing.  We have never just given loads of pie charts in a giant PDF to a client expecting them to be impressed. Our reports are always via video so I can talk things through to the client and actually give suggestions and advice on how to move their business forward.

I just wanted to share this, because it’s been a great success. The client’s very happy, and we’re investing more money now into the advertising itself.

If you want me to look at your business and see how I can help you then please get in touch.

Phil Aston

Phil Aston is a partner at Genius Loci a Digital Marketing & Media agency based in Cornwall. Phil has over 26 years experience in SEO, Marketing & Photography and works primarily in the Tourism & Retail sector. He is also a yoga teacher and musician.

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