I have started to notice for a lot of my clients (yes they are posting a bit less) the amount of website referral traffic coming in from Twitter has really dropped. Almost all the social media traffic now is coming in from Facebook.

I am not sure if this is making people think that Twitter is less important and they are putting less effort into it.

There is also no doubt that more people on Twitter are simply broadcasting themselves or sharing other peoples content with no input from themselves.

So I wonder when I see in the news that Twitter is having a bit of a renaissance (perhaps because of people like President Trump) is it really? I do feel you have to engage more and talk more to get the level of engagement you used to get.

I have acquired quite a few clients from Twitter but even I am seeing a drop in engagement. What I am seeing is groups of people following me for a few days and then disappear so they are using an automated system for getting more followers. I am also seeing what is obviously a lot of scheduled posts which creates a lot of noise and little interaction.

So are you using Twitter the same, using it differently, or walking away?

Thanks
Phil