The top 5
- Facebook 52%
- Google+ 25%
- Twitter 22%
- Qzone (China) 13% (source globalwebindex)
This graphic is from issue 215 of Web Designer Magazine. The biggest surprise is how popular Google + is becoming. It was perceived as being too small to worry about, however, it now has 500 million users.
We have found that Google+ is the Social Media platform that most of our clients want to develop. There is no doubt that Facebook remains the most important ‘Business to Consumer’ platform but for B2B we are seeing increased interest in Google + and LinkedIn.
Google + Why we like it
- More flexibility than Facebook – you do not have to be everyone’s friend. You can follow (like Twitter) and put people into circles, based on clients, family or interests.
- The people you connect to – there is more chance it is really them (We really like this). There are various hoops to go through to get your business page on Google + and to have yourself recognised as the author and contributor to your website. Being recognised as the official author of your blog and website gives you the ability to have your profile pic display in Google searches. This gives a level of trust and authenticity that I believe will really help build relationships online.
- Not just a business page – The other thing we like is that you can create online communities based on your interests and expertise. Beyond this are the hangouts where you can share live video blogs which also upload to your YouTube channel.
It is true that when you start on Google + that there is a sense that no one saw your post as there can be little or interaction. We have found the best approach is to join other communities and join in with the conversation. The interaction within some communities seems a lot more genuine and useful. For example, we can post a photo on our Facebook Business page and get 8- 15 likes. The equivalent on Google + can see 60+ likes with comments and shares.
You create your own news feed based on your interests and who you connect with and although there are some cute cats out there, primarily the overall feel is of a B2B platform. We have seen our Google+ posts affect our google performance even if the post itself seemed to have little initial impact. Google + will also add it’s own hash tag to each post you do.
There is also a high level of technical expertise on Google+ so if you are looking for help it is our chosen platform above and beyond Facebook and Twitter.