It is very tempting to simply tweet or post on Facebook and think you have done your bit for the day.
However, your posts will quickly disappear amongst everyone else’s posts and this kind of posting is a bit like ‘digital’ busking. Unless someone is looking as you post, they will most likely miss it.
For you also, those wise words you quickly assembled for twitter will be hard to find after a few days.
To ensure your content is easy to find and builds a coherent story, always post to your blog first and then share on social media.
NB: This video was inspired by a twitter chat where I posted a top 10 of twitter tips (all separately) . The problem was when I went back a month later to find them it proved almost impossible.