SEO that builds trust and engagement
Insight backed SEO marketing without the noise.
Website, Social, Video
SEO Analytics with
Market and business trends.
I started in SEO in 1998 and I have seen so many changes since then. Google used to tell you when they were going to make changes, now they change their algorithm several times a day. It was also so much easier to get a website found back then. Many people who specialised in SEO in the early days had various tricks and techniques that worked almost overnight. None of those techniques work now and for good reason. The intent behind getting traffic to a website back then was not always that ethical!
I have seen so many changes over the years and I am pleased to see that SEO is now about building trust through transparency and real honest goals.
In 2020 is also not just about Google. Your website may be at the heart of your online world but enquires may also arrive via Instagram, Facebook Messenger, Twitter, Linkedin, YouTube and even your email form! One of the things I see a lot is that clients may feel more confident on their favourite social media channel, and place multiple updates there while still pointing potential customers to a website that no longer shares the same message.
Also with WordPress there is a misconception that all you need is an SEO Plugin like Yoast and you are ready to go. If you are reading this you know this is not the case. Your customers are using social media to get feedback from real customers and get reassurance that they are making a sound decision. So not only have you got to be found online, you also need to ensure all your channels are joined at the hip and singing the same song.
COVID-19 has made this even more important. It is not what you say or do, it is how you make people feel which is how you will be remembered. Your message and your content strategy need to project the same story. Customers will compare and share your story across social media and review websites, only then will they make their move. I can help new customers find you online and ensure your website and content are working for you.
Phil Aston | Genius Loci Media
“Phil Aston is one selfless individual who always provides value and brings it to the marketplace.I have learnt so much about SEO and social media from Phil and for that, I am truly grateful”. Steve Ottwell
SEO (Search Engine Optimisation service)
Ethical SEO based on 22 years of experience. First, we listen to what you want to achieve. Then we look at the whole picture, your website, your content and video strategy, analytics, competitor intel and trends and work with you Read More
There is nothing worse than a website that is not up to date, not only from an SEO perspective but also if your social media channels are ahead of your message. We will keep your WordPress website updated with, SEO optimised blog posts and images. Your website pages will reflect any SEO opportunities we have indentified in your market.
SEO Results based on increasing traffic to your business using search and social channels
The reason that we offer Website Hosting is that we were fed up of taking on clients and realising that their current hosting package just was not up to the task.
We work a lot with WordPress Websites and a good fast server is essential for your customers and for SEO.
We find a lot of clients are using shared server space and have no idea who they are sharing with! We use a dedicated server optimised for WordPress with exceptional support.
Content creation and having a coherent message takes time. Without a strategy and knowing what it is you want to achieve will mean you are just broadcasting noise. SEO works when you have the same message across all your media channels. I will help ensure you using the correct social media for your business? Are you listening? Are you following the right people, are you attracting your target audience. Most importantly are you turning up and being consistent. We can help you and support your current staff or we can be your eyes and ears and post for you.
Video Marketing is now key to success online. We can repurpose your smartphone footage, old videos and add branding and call to action text etc. We can then prepare this using the correct Codec for any platforms you currently use. This service can include setting up and optimising for SEO your YouTube or Vimeo Channels.
Business Marketing SEO Advice with Phil Aston
Everyone sometimes just needs some additional advice to point them in the right direction. Perhaps you just need a second opinion on your marketing or SEO strategy or where you are trying to get to? I can help you choose the right platforms, content strategies and help you move forward.
£100 spent with me might save you £1000’s in the long run.
We’ve helped brands get discovered online by using an individualised approach to SEO and Social Media Marketing. Your new success story starts here.
Phil knows how to engage in the SEO marketing world and his attention to details is one of his many assets, but what sets Phil apart is his dedication and willingness to ensure customer satisfaction.
If you have never had the pleasure of engaging with Phil Aston, then do yourself and your business a huge favour and do so today. Brock Cornish Partnerships
Phil Aston is one selfless individual who always provides value and brings it to the marketplace.I have learnt so much about SEO and social media from Phil and for that, I am truly grateful.
Phil Aston really understands what it truly is that makes a business unique and then shares that with the world hence our business is now busier.
We have worked with Phil for a number of years and have been extremely pleased with his professionalism and attention to detail. The websites that he has designed for us are up to date and on trend and have certainly helped increase our business.
He is very knowledgeable when it comes to SEO and social media marketing and his photography is wonderful’.