The Purple Cow Element
By now you, (my potential new client!) have visited many websites offering SEO and Digital Marketing services. You may have noticed they all look the same with the same text, stock photos or ever scrolling home pages. Even when you search again you are not quite sure which one you have looked at before. However, the one with the SEO dude playing the guitar solo will probably stand out the most.
SEO and content marketing is about standing out and being yourself.
The freedom this will give you in being able to market yourself without being worried about what others think can be life-changing.
Phil Aston is Marketing & SEO Consultant at Genius Loci Media. Providing insight backed marketing without the waffle.
Phil formed Genius Loci Media after 11 successful years as a Director for WPP. He quickly gained a reputation in SEO for helping businesses get found online by the people trying to find them. He has extensive knowledge of tourism, hospitality and retail markets. He also works with lifestyle and media agencies.
Many of his clients come to him for his ‘brilliant marketing mind’ and ability to second guess what will trend next.
Phil is an avid collector of vinyl records, CD box sets, a yoga guru and enjoys anything with chilli in it.
“I have known Phil Aston and Genius Loci Media for many years now and it has always been a pleasure to have done business with him.
I first met Phil when I moved to manage a new hotel and Phil was taking care of the hotel’s website and the social media. I did not know Phil at the time and had no idea of his talents. He is what the word “Professional” means. He knows how to engage in the marketing world and his attention to details is one of his many assets, but what sets Phil apart is his dedication and willingness to ensure customer satisfaction.
I was shocked the first time I requested a website change at 8pm on a Saturday to find the change done within the hour. Not only does he turn work around at a rapid rate, he also will come forward with ideas to ensure your message is being received in the correct tone and engaging to the desired audience.
If you have never had the pleasure of engaging with Phil Aston, then do yourself and your business a huge favour and do so today”. David Brock Your Partnerships
Sue Aston and Phil Aston
Our measure of SEO success is simple…
Has your website traffic increased, is it the right traffic and is the phone ringing? ‘Phil Aston – Genius Loci’
Sue Aston is a professional composer, violinist and music arranger, she also looks after the Finance side of the Genius Loci business.
Sue has appeared on classical, pop and rock recordings, radio broadcasts and television, both nationally and internationally. Her music is a blend of Classical and Celtic influences and is currently available for use on the BBC Desktop Jukebox.
Sue runs Classical Strings which is well known as Cornwall’s premier String Quartet for weddings and events in Cornwall.
We were the first agency in the UK to deliver a professional live music broadcast in HD via Google Plus in 2014. Genius Loci are a case study for BT Superfast Broadband Cornwall due to our achievements as a global leader for communications via Google Hangouts on Air.
Why Choose Genius Loci
We look at the world through the eyes of a guest or customer whilst understanding the challenges of running a business.
We also love technology and pride ourself on recognising new opportunities and trends in Social Media and Digital Marketing.
With Genius Loci you can have a complete digital marketing package, ranging from SEO internet marketing, targeted social media, photography, copywriting, website management and even help with online broadcasting.
We specialise in making your business look good, so you have time to concentrate on running it.
Join us and see what we can do for you….you’ll be in good company.
Phil Aston Consulting
I have been involved in marketing for over 30 years so technically I am not a young person! But all the personal brand marketing I do is through Social Media.
The rules of marketing are exactly the same It is just the tools we use have changed, they are faster and more efficient and actually more exciting.
So not to have a social media strategy and to think we need a young person in to do that is flawed thinking. Just the same as saying I don’t know anyone on Twitter so I cannot see a reason to use it. However, millions of people are.
Twitter is great for late availability if you are in Tourism. Just as with Facebook advertising you can easily target people who are interested in what you are actually doing
My core skill when I started Genius Loci Media was SEO. I still do SEO, but it has changed and social media is now part of that mix. It is important to realise that social media is now part of your marketing mix.