"SEO On Its Own Does Not Cut It Anymore" Phil Aston

SEO | Search Engine Optimisation

"SEO On Its Own Does Not Cut It Anymore" Phil Aston

SEO | Search Engine Optimisation

by Phil Aston

“SEO is not just about Google. Once upon a time, your online business was your website. Now your website is part of your online business. SEO needs to part of an integrated approach to get more traffic to your business”. Phil Aston

SEO Success – What Should It Look Like?

Our measurement for SEO success is simple:

  1. Has your traffic increased?
  2. Is it the right traffic?
  3. Are you getting enquiries?

Now, when we say traffic we DO NOT mean simply traffic to your website.  That approach is old and outdated.  In fact, its why there are so many blog posts and articles stating ‘SEO is dead’.

Our measurement of success is increasing traffic to your business from all channels.  This means your website and traffic to your social media channels and message apps.

We have several clients now where they take just as many bookings/sales from their Facebook business pages via messenger as their websites.

80% of what the SEO industry built itself on is now irrelevant.’ Phil Aston

Our Approach

Our SEO services are not just about ranking (remember what you see is personalised to you). It is about increasing your customer traffic and enquiries. We use Social Media, content creation, PPC and video.

We will work ethically and mindfully to take your business success to the next level. we will :

  • Help you to identify who your customers are
  • Ensure that your website / Social Media Channels answer the problems or needs of your customers
  • Help you to identify your unique selling points
  • Focus on where your customers are and how to interact with them
  • Help people find you
  • Put together a coherent story for your brand
SEO Mobile Search Phil Aston
SEO Cornwall Consultant Phil Aston Genius Loci

What We Do

  • Ensure that your website is working as it should
  • Update and format content that is SEO friendly
  • Test and fix any functionality issues
  • Analyse website analytics and explain in plain English what needs to improve
  • Keep on top of the latest keyword research for your market
  • Manage your social media marketing campaigns
  • Themed Keyword Research
  • Competitor Analysis Analytics
  • Google Ads (PPC) management
  • Content  and media creation
  • Video calls and reporting
  • Based in Cornwall

SEO Reporting

  • You will not get inundated with lots of automatically generated spreadsheets and PDFs each month. No one reads them.
  • We provide unique video reports where we talk through performance and findings.
  • This allows you to watch and listen and for us to provide actions points which are easy to follow and not buried on page 35 of a spreadsheet.

In fact, we provide video reports as and when they are needed so if we have some news about how an Ads is performing or some data on a competitor we will send it.  You do not have to wait until the end of the month.

Why Choose Us?

  • You get to work with Phil Aston
  • We know what we are doing
  • Genius Loci was Established in 2004 but we started in SEO in 1998
  • No contracts  – services can be booked a month at a time
  • All our SEO methodologies are ethical and transparent
  • None of our clients has ever been penalised by Google
  • Our skill set includes Social Media, WordPress, PPC and Multi Media

Our background is in SEO – Phil Aston started in specialising in SEO in 1998.  We explain the SEO / marketing process in as simple a way as possible.

Internet marketing and search engine optimisation are labour intensive as much of the research is done painstakingly by hand. We do not outsource any activity, everything is done by ourselves.

We have extensive experience in tourism and retail since founding the business in Cornwall in 2004.

Phil Aston starting working on SEO in 1998.  Since then there have been many changes in search and website development.  In that time we have never had any website penalised for our SEO activities.

You are not tied to any SEO contract with us, and you are not tied to any long-term plan with Genius Loci. You can cancel at any time with just one month’s notice.

Call 01736 719342 now to see how we can help you.

Phil Aston SEO Consultant Cornwall
Phil Aston
SEO SPECIALIST | Phil Aston Cornwall 

I’ll help you start the right way with a customised SEO plan to get your website and business moving forward.

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