Author: Phil Aston

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YouTube SEO

This week I’m primarily working on three or four different clients, helping them to optimise their YouTube accounts, this is an area in which a lot of people don’t put a lot of energy into, they might not even have a YouTube channel, which you should!

Having a YouTube Channel means a lot more than uploading a few videos and forgetting about it and not really really updating them. You’ve got to remember that YouTube is the second largest search engine on the planet, next to Google, and everybody knows the importance of video now in your online marketing campaigns.

A lot of people are using video on Facebook and Twitter and even Instagram. But the thing is with having a YouTube channel is that is your real home for your visual content. Yes you can put videos on your Facebook page, but, people never really click on that video button to see what you’ve posted before, and things just disappear down through your Newsfeed. . So, make sure you’ve got a YouTube channel, and make sure you really optimise those videos. Think about the keyword in the title, and you make the title is the right length. Also make sure you’ve got the right amount of text in your description and you put some links from the description, to relevant parts of your website.

Make sure the whole channel and channel artwork is correct, make sure you’ve got the YouTube icon from your website to your channel.

If you want any help with YouTube optimisation, SEO or setting up a YouTube channel from scratch, or just want me to have a look at your YouTube channel, and see how your videos are set up, then please get in touch.

Thank you

Phil

Phil Aston

Genius Loci Media

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Phil Aston’s Three Rules For Content Marketing on Social Media

My three rules for content marketing on Social Media

  1. Does it help?
  2. Will it make people smile?
  3. Will it inspire?
If you are unsure – don’t postThese are the three rules I use for all my social media posts for myself and my clients.
If I was to expand on this it would be on point number 1, to also ensure that what you are going to post not only helps but does not cause harm to anyone.

Phil Aston
Genius Loci Media

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How Social Media Can Drive Social Mobility

This is a video chat I did with Timothy Hughes from Digital Leadership Associates

During the video I talk about our move to Cornwall, with no job, no way of supporting ourselves and only 9 months of money.

It is a story about perseverance and the power of Social Media.

I talk about my journey as well as how anybody (from wherever background) can start and run a global company using social media.

Phil

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You Don’t Need To Be Authentic – You Just Need to Be Yourself

(Video Duration 2.28 mins – Transcript Below)

I saw a video today about telling everyone to be authentic with their business.

There’s a lot of this about now and I think the word authentic has been around,
since Google Plus was, everyone’s saying how important it is to be yourself.

I want to go a bit further than that and actually say, be nice. Be nice to people.
Think about the words you are going to use on social media, about do they help?

Will they make somebody smile? They’re not going to make anyone feel worse,
or upset somebody or make them feel insecure about anything?

That to me, is the baseline of what you should be doing on social media.
As Metallica would say ‘Nothing else really matters’.

I think one of the problems I see with anything to do with marketing,
is all these lead generation stuff, and if you do this, people will buy your stuff,
and if you do this, people will enter your sales funnel or something.

They’re all things that you yourself probably wouldn’t do,
because you’d think “Oh, I’m not going to do that.” The people you’re doing that to are you.
They’re just like you. So if you wouldn’t fall for it, why do you think someone else will?

I think the whole point of social media or online marketing really is not just being authentic,
you’ve just got to be yourself, so you’re going to be authentic anyway.

I think if you’re looking for someone else to tell you how to be authentic,
I think you’re a bit lost. And no one else can teach you this,
because they’re trying to teach you how to be you. You are already that person.

Be nice, and I know people think the word nice doesn’t sound strong enough, it is.
Empathy, connecting with people is Social Media.
Social media’s going to go through some massive changes soon,
and a lot of people are going to start to probably question how much time they spend here,
so it’s about connections, it’s about taking care of the people you connect with,
and listening to them

Thinking how you can help people, how you can learn from people,
how you can create things that help others.

That is social media and that is running a business online.

Thank you

Phil

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The Day I Deleted Ten Thousand Followers on Twitter

The last few days I’ve done something which might be seen to be a bit mad on social media. On Twitter, I’ve stopped following thousands and thousands of accounts. And I’ve also done that for Sue as well.
Now this might be seen as an absolutely crazy thing to do. Both of us have got accounts which have thousands and thousands of followers so why would we get rid of so many of them?

I just felt that in 2019 our social media activity should be about being ourselves, being authentic, having our own voice. And although on Twitter you can use lists so that you can make sure that what you look at looks sensible. Why should you have to do that?

When I look at my news feed on Twitter it was just crazy, there’s tens of thousands of accounts in there and I have no connection to them apart from the fact that I follow them and they follow me back. I don’t interact with them, I don’t get work from them, so what is the point? And many of those accounts just retweet other people’s tweets with no explanation of why they’re doing it, or any added perspective, they just retweet everything.
So I see multiple things multiple times. So I’ve made the decision to almost start again.

So I’ve unfollowed thousands of accounts, yes, I have had some feedback from people saying, I am a bot, and I’ve just got to a certain point and now I’ve decided just to unfollow everyone. I haven’t, it has taken hours / days to do this, and if people interact with me, then I’ll follow them back. But I think you shouldn’t have a news feed that you’re scared to look at.

I see a lot of successful (or so-called successful Twitter accounts) which have 100,000 followers and they follow 100,000 back and you think, where is the fun in that? What do they get out of that?

So, I’m not going down that route. So, this is an experiment and I shall report back on how things go. But at the moment, it’s early days, but my news feed is great again, I’m seeing people I haven’t seen for years. I’m seeing people I care about and I’m interacting with them and it feels absolutely fantastic so, that’s my thing for 2019 social media it’s having your own voice and not whispering behind someone else’s louder voice.

Phil Aston

by Phil Aston Phil Aston No Comments

Facebook Announces Record Profits – But Are Habits Changing?

Facebook 2019

For a company in a so-called crisis, Facebook has just announced record profits.

It has seen revenue soar to $16.91 billion, with year on year growth of 30.4 per cent.
The net income of $6.88 billion for the quarter was Facebook’s best ever result.

Even with all the news of people leaving Facebook they have still increased users around the world.

In Europe, user numbers crept up from 377 Million to 381 million. This pales in comparison to the jump from 873 million to 947 million in Asia / Pacific.

However, to maintain this growth and profitability it depends on people sharing more stuff and being able to access that data for its advertisers.
This is where a change of habit is emerging which could threaten this growth.

How many of you now share photos and news via a messenger app?

In the Aston household we tend to do this more and for other groups of people, we have messenger groups so we can keep up to date but don’t share it on Facebook for all the world to see.

We are not alone and more and more people are taking their activity off facebook and communicating via messenger apps. You can see why Facebook want to combine What’s App, Messenger and Instagram Messages.

However, the biggest threat is from iMessage and the iPhone with more people avoiding Facebook altogether using Apple software.

This is a problem for Facebook as this kind of sharing, where we talk about family, restaurants, life events etc is a valuable source of Ad targeting data.

A Question To You

Are you finding yourself sharing more content via messenger Apps that you used to?

Thanks
Phil

by Phil Aston Phil Aston No Comments

The Gillette Ad – Humanity & Meaning in Marketing

The new Gillette Advert has caused quite a stir and at first glance seems to have divided people.  The initial press stories seem to focus purely on the negative reviews.

We have to remember we live in a time when data and opinions can be manipulated. I am not saying there was a lot of negativity towards the video but the way the negative comments were coming in (in bursts of 25 – 50 at a time) and almost using the same template it would be a good guess that these were being manipulated.

So why would Gillette produce a video like this?  Are they really acting on the #metoo movement or simply looking for a marketing angle?

We could be cynical but I believe we are living through a time of great change.  For all the negativity we see around us there is also a movement towards meaning and for wanting to be part of something that does bring change into the world.

The fact is brands need to appear more human, the time when simply the reputation of the logo would continue to build brand trust is changing.

For example older people may feel loyalty towards a brand because of what it means to them and the quality of the product etc.  It may be that their parents also used it.  For younger people I do not think this is enough anymore.

Younger people want to know more about what a brand stands for, what issues does it support?  What is its social conscious? How does it treat its staff and suppliers?  What is its approach to the environment etc. 

What people what to see is the humanity behind the brand, to see meaning and feel that they are actually helping to bring change into the world. 

I feel this is what Gillette is trying to do. For me personally I feel the Ad is very moving, excellently executed and engaging.  I sincerely hope that for every customer they lose, they gain another 10.

Phil Aston

by Phil Aston Phil Aston No Comments

The Best Business Books for Entrepreneurs in 2018

best business books for entrepreneurs 2018

Not all of these came out in 2018, but they have all stayed within reach throughout the year.
Many business books become outdated very quickly, these contain enough evergreen content to make them an essential part of any entrepreneurs reading library.

1. Social Selling
(Techniques to Influence Buyers and Changemakers)
By Tim Hughes and Matt Reynolds

This was the book that led me back to Linkedin to give it another go. Linkedin has been the biggest generator of enquires for me this year and we have won some prestigious clients from it. The book also has great ideas for building your community online and lots of tips on Twitter.

2. Known
(The handbook for building and unleashing your personal brand in the digital age).
By Mark W. Schaefer

I read this in late 2017 first and it became the basis of all my social media strategies and I also used it to help many clients create content and build their presence online.
There are lots of case studies and many of these are very inspiring. Mark is a very genuine guy and his writing style is very easy to follow.

3. The Sniper Mind
(Eliminate fear, deal with uncertainty and make better decisions)
By David Amerland

I put off buying this for a while because I thought it was not something I would align myself with. I am a great admirer of David Amerland and have all his other books so a few months back I thought I would give it a go.

I was so wrong. This is a life changing book based on such in-depth research, it really is fantastic. The stories, comparisons and teachings contained within these pages really show you how your mindset (and how you approach anything) can affect the outcome. It is also a very exciting read which is not something you can say for many business books.

4. They Ask You Answer
(A revolutionary approach to inbound sales, content marketing and today’s digital consumer).
By Marcus Sheridan

This was recommended by a client and I only bought this a few weeks ago. Already it has formed a huge part of our 2019 marketing strategy.
If you are looking for ideas for your blog, website and how to reach more customers this is a book I recommend for everyone.

5. Crushing It!
(How great entrepreneurs build their business and influence – and how you can, too).
By Gary Vaynerchuck

I kind of have a love/hate relationship with Gary Vee, his approach can be very abrasive and not for everyone. However, in book form, his personality comes across very differently.
What makes this book inspiring are the stories from actual people who followed the approach laid out in Gary’s earlier book ‘Crush It’. The way the book is laid out makes it easy to see how you can also use these approaches.

Thanks
Phil

by Phil Aston Phil Aston No Comments

How to fix the Visual Editor in WordPress 5

How to fix the Visual Editor in WordPress 5
(Video duration = 90 seconds)

If you have upgraded to WordPress 5 and use any form of visual editor you may find that your editing display is not working or you cannot edit or publish any new content.
Before you panic and think you will have to roll back to a previous version of WordPress or an older website backup – try this.

Go to Plugins and add the ‘WP Classic Editor Plugin’ once activated you may well find that you are back in business and can back to work.

NB: As new patches are released by WordPress and plugin authors update their software this should be a temporary solution. However, WordPress is going to maintain this plugin for at least a couple of years.

Thanks

by Phil Aston Phil Aston No Comments

What do you do when you can’t come up with something creative for your blog or social media posts?

(Video Duration 26 Seconds)

What do you do when you can’t come up with something creative for your blog or social media posts?

Just document what you are doing. Whatever you are working on, whatever you are doing to help your clients, write that down, and there are your blog post and social media feed for the day.

Phil

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