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Social Selling and Inbound Marketing Builds Trust and Sales

Cold Calling Is Dead – Don’t Leave It Too Late

by Phil Aston

Social Selling and Inbound Marketing Builds Trust and Sales

Cold Calling Is Dead – Don’t Leave It Too Late

by Phil Aston

by Phil Aston

I took this photo on Sunday evening before we went to The Cutty Sark in Marazion for a lovely roast.

As many of you know, I advise and help businesses with their marketing, especially on Social Media.
If you look at the photo you can see all the gulls getting ready to take flight as the wave heads towards them.
The eagle-eyed amongst you will also notice that one gull seems to have left it a bit late to take action.

This reminded me of the number of businesses that still think that ‘cold calling’ is the way forward while their competitors are taking flight and riding the wave of change with Social Media.
Used correctly, Social Media can help create inbound enquires from people who already know and trust your brand.

Phil

Phil Aston is a partner at Genius Loci a Digital Marketing & Media agency based in Cornwall. Phil has over 26 years experience in SEO, Marketing & Photography and works primarily in the Tourism & Retail sector. He is also a yoga teacher and musician.

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