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Digital Marketing

by Phil Aston Phil Aston No Comments

How To Get The Most Out of Social Media

How To Get The Most Out of Social Media.

Video Duration 2mins 50 seconds

Some tips on how to keep your newsfeed positive and inspiring.

Video Transcript
How should you use social media to get the most out of it.

I think there’s a lot of people who look at social media and say it’s negative, it’s bad for your mental health, and that is absolutely true, it can be.
But it can also be a force for good for you and the people around you.

I mean, my suggestion is that for social media, is that you follow people that inspire you, you read posts that inspire you, you follow perhaps people you might be able to learn from, you join groups that are positive and share positive information.

If there’s anything in your news feed that upsets you or you don’t like, just unfollow it, or disconnect yourself from it.

And the other thing is, that you probably find yourself just scrolling endlessly through other people’s lives and posts.
Try not to do that, try and say to yourself that as you go through your news feed, try and find five posts, that you do more than just click a random like and then you can’t remember that you did that.

Just try and find five posts where you actually say something. If it’s a photograph that you really like, why don’t you say that you really like the photograph and congratulate the person who took it?

Or if someone shares a story and it kind of means something to you, Why don’t you comment and say how you feel?
Why don’t you just say something nice? Remember, someone has taken the time to put together that information; taking the photograph, writing a few words; and just say something, connect.

Social media is about being social and it doesn’t matter how big your network is, just look for the posts that inspire you, that make you smile, that help you, that you learn from, and then think about everything that you post in the same way, and think about before you press send;

a) is this going to make someone smile?
b) Is this going to help somebody somewhere?
c) Is it going to inspire somebody?

And if it doesn’t, or you don’t think it will, pause, don’t post, just do something else for a while.

But just think about that; everything that’s in your news feed technically is under your control and if you don’t like it, unfollow it, or block it, or just disconnect from it.

Try and fill your news feed with people that inspire you, help you, and make you feel good and that way, social media becomes social and it becomes a force for good.

Thank you.

Phil

by Phil Aston Phil Aston No Comments

SEO / Facebook Advertising Case Study

Client’s monthly revenues increased to £65,000 pm (up from £17,000).

Video Transcription Below

I just wanted to give an update on what we’ve been up to, and some of the successes we’ve been having. And the main one, which you can see at the top of this page is with Facebook advertising, remarketing and SEO.

We took on a tourism based client just over a year ago, and we were primarily just helping out with some social media marketing and also a few Facebook ads. But we also were offering analytics, and we always do our reports using video so we can show and share different data sources, different statistics and explain what the numbers mean.

With this particular client, although we were getting more traffic in from social media, the organic traffic was in decline and this was happening month after month. We were doing lots of research to look at whether there was something going on in the market, what their competitors were doing etc. But whichever way we looked at it, there was obviously something wrong with the SEO, which at one time must have been fine, because they had been ranking very well for some key phrases in their market.

So, we decided to spend a couple of months really reworking the SEO from the ground up, going through all the pages, looking at all the meta information, all the content and we went through every single page of the website. It took just over two months and within a few weeks after that we started to see an upturn in the organic traffic. It wasn’t that dramatic to start with, but it just started to build.

We then decided, after we’d created some different landing pages on the website from the SEO to actually look at Facebook Ad Remarketing.  Using a new Facebook pixel and we started to track people who were visiting the website, what search phrases, or what content on that web page they were looking at, we then started to create niche audiences and lookalike audiences from that again. We then set up some video ads and then from the video ads, we looked at the people who had maybe watched part of the video but hadn’t clicked through to the actual website itself.  Then we re-marketed to these people with more ads that were targeted in the clients niche audience.

Six to eight months ago the client had a monthly revenue of around £17,000 a month, we have helped taken it to over £65,000 a month which is pretty dramatic. A lot of work went into this, and we’re still experimenting, But it’s been a great success, the client is very happy.

This is something we really enjoy doing.  We have never just given loads of pie charts in a giant PDF to a client expecting them to be impressed. Our reports are always via video so I can talk things through to the client and actually give suggestions and advice on how to move their business forward.

I just wanted to share this, because it’s been a great success. The client’s very happy, and we’re investing more money now into the advertising itself.

If you want me to look at your business and see how I can help you then please get in touch.

Phil Aston

by Phil Aston Phil Aston No Comments

YouTube SEO

This week I’m primarily working on three or four different clients, helping them to optimise their YouTube accounts, this is an area in which a lot of people don’t put a lot of energy into, they might not even have a YouTube channel, which you should!

Having a YouTube Channel means a lot more than uploading a few videos and forgetting about it and not really really updating them. You’ve got to remember that YouTube is the second largest search engine on the planet, next to Google, and everybody knows the importance of video now in your online marketing campaigns.

A lot of people are using video on Facebook and Twitter and even Instagram. But the thing is with having a YouTube channel is that is your real home for your visual content. Yes you can put videos on your Facebook page, but, people never really click on that video button to see what you’ve posted before, and things just disappear down through your Newsfeed. . So, make sure you’ve got a YouTube channel, and make sure you really optimise those videos. Think about the keyword in the title, and you make the title is the right length. Also make sure you’ve got the right amount of text in your description and you put some links from the description, to relevant parts of your website.

Make sure the whole channel and channel artwork is correct, make sure you’ve got the YouTube icon from your website to your channel.

If you want any help with YouTube optimisation, SEO or setting up a YouTube channel from scratch, or just want me to have a look at your YouTube channel, and see how your videos are set up, then please get in touch.

Thank you

Phil

Phil Aston

Genius Loci Media

by Phil Aston Phil Aston No Comments

Phil Aston’s Three Rules For Content Marketing on Social Media

My three rules for content marketing on Social Media

  1. Does it help?
  2. Will it make people smile?
  3. Will it inspire?
If you are unsure – don’t postThese are the three rules I use for all my social media posts for myself and my clients.
If I was to expand on this it would be on point number 1, to also ensure that what you are going to post not only helps but does not cause harm to anyone.

Phil Aston
Genius Loci Media

by Phil Aston Phil Aston No Comments

You Don’t Need To Be Authentic – You Just Need to Be Yourself

(Video Duration 2.28 mins – Transcript Below)

I saw a video today about telling everyone to be authentic with their business.

There’s a lot of this about now and I think the word authentic has been around,
since Google Plus was, everyone’s saying how important it is to be yourself.

I want to go a bit further than that and actually say, be nice. Be nice to people.
Think about the words you are going to use on social media, about do they help?

Will they make somebody smile? They’re not going to make anyone feel worse,
or upset somebody or make them feel insecure about anything?

That to me, is the baseline of what you should be doing on social media.
As Metallica would say ‘Nothing else really matters’.

I think one of the problems I see with anything to do with marketing,
is all these lead generation stuff, and if you do this, people will buy your stuff,
and if you do this, people will enter your sales funnel or something.

They’re all things that you yourself probably wouldn’t do,
because you’d think “Oh, I’m not going to do that.” The people you’re doing that to are you.
They’re just like you. So if you wouldn’t fall for it, why do you think someone else will?

I think the whole point of social media or online marketing really is not just being authentic,
you’ve just got to be yourself, so you’re going to be authentic anyway.

I think if you’re looking for someone else to tell you how to be authentic,
I think you’re a bit lost. And no one else can teach you this,
because they’re trying to teach you how to be you. You are already that person.

Be nice, and I know people think the word nice doesn’t sound strong enough, it is.
Empathy, connecting with people is Social Media.
Social media’s going to go through some massive changes soon,
and a lot of people are going to start to probably question how much time they spend here,
so it’s about connections, it’s about taking care of the people you connect with,
and listening to them

Thinking how you can help people, how you can learn from people,
how you can create things that help others.

That is social media and that is running a business online.

Thank you

Phil

by Phil Aston Phil Aston No Comments

The Day I Deleted Ten Thousand Followers on Twitter

The last few days I’ve done something which might be seen to be a bit mad on social media. On Twitter, I’ve stopped following thousands and thousands of accounts. And I’ve also done that for Sue as well.
Now this might be seen as an absolutely crazy thing to do. Both of us have got accounts which have thousands and thousands of followers so why would we get rid of so many of them?

I just felt that in 2019 our social media activity should be about being ourselves, being authentic, having our own voice. And although on Twitter you can use lists so that you can make sure that what you look at looks sensible. Why should you have to do that?

When I look at my news feed on Twitter it was just crazy, there’s tens of thousands of accounts in there and I have no connection to them apart from the fact that I follow them and they follow me back. I don’t interact with them, I don’t get work from them, so what is the point? And many of those accounts just retweet other people’s tweets with no explanation of why they’re doing it, or any added perspective, they just retweet everything.
So I see multiple things multiple times. So I’ve made the decision to almost start again.

So I’ve unfollowed thousands of accounts, yes, I have had some feedback from people saying, I am a bot, and I’ve just got to a certain point and now I’ve decided just to unfollow everyone. I haven’t, it has taken hours / days to do this, and if people interact with me, then I’ll follow them back. But I think you shouldn’t have a news feed that you’re scared to look at.

I see a lot of successful (or so-called successful Twitter accounts) which have 100,000 followers and they follow 100,000 back and you think, where is the fun in that? What do they get out of that?

So, I’m not going down that route. So, this is an experiment and I shall report back on how things go. But at the moment, it’s early days, but my news feed is great again, I’m seeing people I haven’t seen for years. I’m seeing people I care about and I’m interacting with them and it feels absolutely fantastic so, that’s my thing for 2019 social media it’s having your own voice and not whispering behind someone else’s louder voice.

Phil Aston

by Phil Aston Phil Aston No Comments

Facebook Announces Record Profits – But Are Habits Changing?

Facebook 2019

For a company in a so-called crisis, Facebook has just announced record profits.

It has seen revenue soar to $16.91 billion, with year on year growth of 30.4 per cent.
The net income of $6.88 billion for the quarter was Facebook’s best ever result.

Even with all the news of people leaving Facebook they have still increased users around the world.

In Europe, user numbers crept up from 377 Million to 381 million. This pales in comparison to the jump from 873 million to 947 million in Asia / Pacific.

However, to maintain this growth and profitability it depends on people sharing more stuff and being able to access that data for its advertisers.
This is where a change of habit is emerging which could threaten this growth.

How many of you now share photos and news via a messenger app?

In the Aston household we tend to do this more and for other groups of people, we have messenger groups so we can keep up to date but don’t share it on Facebook for all the world to see.

We are not alone and more and more people are taking their activity off facebook and communicating via messenger apps. You can see why Facebook want to combine What’s App, Messenger and Instagram Messages.

However, the biggest threat is from iMessage and the iPhone with more people avoiding Facebook altogether using Apple software.

This is a problem for Facebook as this kind of sharing, where we talk about family, restaurants, life events etc is a valuable source of Ad targeting data.

A Question To You

Are you finding yourself sharing more content via messenger Apps that you used to?

Thanks
Phil

by Phil Aston Phil Aston No Comments

What do you do when you can’t come up with something creative for your blog or social media posts?

(Video Duration 26 Seconds)

What do you do when you can’t come up with something creative for your blog or social media posts?

Just document what you are doing. Whatever you are working on, whatever you are doing to help your clients, write that down, and there are your blog post and social media feed for the day.

Phil

by Phil Aston Phil Aston No Comments

Internet Marketing Has Changed Forever

 

Once upon a time, Your online business was your website. Now your website is part of your online business.

Here is a recent question I received from a potential client:

I want more traffic to my website, I understand you do SEO? I don’t really do Social so just want more organic visitors – thanks (client enquiry).

This question is not as uncommon as you might think so it is important to realise how the world of internet marketing has changed and how we got here.

SEO

I started in SEO in 1998. Back then it was an exciting field to be in because you could see the results of your work within hours.

Having your own website in the late 90s was quite new and web developers were seen as wizards (or webmasters at the very least).

A few changes to the title tag and keywords and you could be number one in Google within 24 hours.

Also, there were NO social media channels, internet connections were dial-up so no one watched a video and all your traffic came from search.

Social Media

Social Media arrived in 2006 but it took the next 5 years to really gain momentum. I remember being in a meeting with a very large and successful hotel and them saying ‘ Why would anyone want to be friends with a hotel?’ Also, the idea of looking at a website on your phone seemed ridiculous.

During the first years of social media, people liked pages very quickly and building a following was fairly easy and quick. This is no longer the case.

Google Ads / Facebook Ads

For a long time people ignored this, organic search and getting people to click on your links from social media seemed the way to go.

However, as every market became crowded, if you wanted to get in front of people’s eyes you needed to advertise.

In fact, on Facebook with exposure to your own following being down to less than 2% – advertising is the only real way to grow your business.

Mobile

Who could have imagined a world where everyone is on their mobile devices at work, home or out with friends? If you look at what they are doing most of them are not searching on google but communicating via social media and message apps. They are sharing their lives and interests with people they have never met.

Video

That same mobile device is now a movie camera able to stream live and share memories and thoughts with anyone in the world. Video is also the biggest growth area for consuming content.

Internet Marketing Has Changed

Back in 1998 the internet was still new, going online was exciting. People would wait for info to load because it was a new experience.

Now in late 2018, it’s not new, for many it has speeded up life beyond recognition. People are less patient, get irritated more easily and share their thoughts whether negative or positive with potentially 1000s of people.

Once upon a time, your online business was your website. Now your website is part of your online business.

Your business now also has a facebook page, twitter account, YouTube channel and Linkedin. You might also have a facebook group or other online communities. You are also available via business listings and message apps.

In fact, some clients now find you via social media and conduct all their business/communications with you without even visiting your website.

So just wanting SEO on your website is not going to cut it.

Coming Out From Behind Your Logo

In ’98 you could remain mysterious and hide behind your logo with a PO Box number. Now people what to know who you are and get in touch with you as a person. This is where video and appearing in front of the camera is so important.

Nothing builds trust faster than video and being real. So no super slick video,  just you in front of your camera can be enough.

SEO On Its Own Does Not Cut It Anymore

So to answer my client enquiry, I do offer SEO, but only now as part of an integrated approach using all the disciplines mentioned above. So your website and landing pages need to be ready as do your social channels and the targeted Ads you run on them.

You also need to be consistent, so a few days of scheduled social media posts and then nothing, because you are too busy, is not going to work either.

Get Back To What You Do Best

People come to me now because they cannot keep up with all the activities they need to do to market their business online. Plus nothing stands still and many times I have to delete a methodology because a platform or algorithm has changed.

I can do this in a moment because it’s what I do. The number of clients I have helped out after damaging their business from outdated information is huge.

My World Has Changed As Well

Back when I started there were not many people doing SEO or social media (when it started to emerge). Now the digital landscape is awash with agencies and digital marketing people. I have seen many vanish as well especially when their business was built on a specific aspect of SEO or a social platform.

I have been doing this for a long time and have a wealth of experience in what works and what does not. I will explain in plain English what you need to do and if it will actually help your business grow.

If you want any help with online marketing please get in touch. We will work with you as part of your team and take away any worry that you’re missing out or getting left behind in your marketplace.

Follow the link for more information – SEO Search Engine Optimisation with Phil Aston 

Phil Aston

by Phil Aston Phil Aston No Comments

On Social Media, who should you be on each platform?

This is a question I got asked this morning and the answer is not as obvious as you think.

Let’s think about your website first of all. Your website is more corporate, It has your ‘about page’, your services, your products, your offers, latest news etc. It’s official, it is stating facts for people who find you and telling them how to contact you.  Your Blog is again information but it can be a bit less formal.

With Social Media, the key is in the word ‘Social’.

Facebook
Your Facebook page is less corporate than your website. So it is more chatty and friendly. So you do not just broadcast ‘we have this product at this price’ type of post. It is better to ask questions and interact with people.

Twitter
This is for news. It is like the social media version of busking. So if you have an offer or late availability, put it on Twitter with a couple of key hashtags.

Instagram
I like to see this as more behind the scenes. What people tend to do is get the same photos and put them on every platform. The thing is if you put stock photos on Instagram, you will get very little engagement. This is because the Instagram community expects all the images and videos to be from you – you did not just download them from another source.

For example, let’s say you are doing a short video for a new blog post or offer. You could show behinds the scenes photos from the shoot which are quite informal. Perhaps include these in your Instagram Story. This gives a chance for people to get to know you.
Then when the official video goes out via your website on YouTube you can have different edits/text for Facebook and Twitter and you have included your audience in the whole process.

So do not put the same thing on every platform. Think about each audience. Even if you have the same followers on each platform they are going to get a different aspect of who you are, as a person, or your brand.

Thank you.

Phil Aston

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