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Digital Marketing

by Phil Aston Phil Aston No Comments

Hackers Don’t Work 9-5 and Neither Should your Hosting Company

If your website gets hacked in the evening or weekend, will your hosting company or your website agency be there for you? Or will you get a message saying they will look at it during regular office hours?

Last night we had a luxury hotel that came under sustained attack, the result being they lost control of their website. They found themselves locked out and that their home page was now the doorway to spam downloads.
The website had a premium WordFence security Plugin already in place, but still, it was compromised. Wordfence, when contacted, said they would look at the issue in the morning for a fee of $125!
The hackers had covered their tracks well, and it looked like they had got in via another user account. They had then added additional scripts and set up a ring of protection for themselves.

With the client getting inundated with worried guests and the concern that Google could quickly blacklist them for Spam they got in touch. It was 11.30 pm.

We had a look at the log files on the server and could see suspicious activity had taken place in the previous 24 hours. We quickly decided to roll the website back seven days, including the Database and all files.
Within 30 mins we back in the website.

With this done, we quickly logged in and changed all the passwords and installed two-factor authentification protocols using separate phone apps. Our IT support team then monitored the website through the night. IP addresses were blacklisted, plugins checked and by 1.30 am; everything was fine with any website changes back in place.

By the time the client came back in this morning, everything was back online and working.

I have mentioned many times that some people are surprised that we also offer website hosting. It was never our intention in the beginning but having worked with so many client websites that were underperforming due to cheap shared hosting or had dire support. We started to offer our own.
Our dedicated servers are hosted in the UK, and our IT support is available 24/7 365 days per year. We run a dedicated high-performance server that can text us if someone even looks at it the wrong way!

Your website is at the centre of your online world, imagine what you would do if you lost it all and had to start again? With Genius Loci Media we are already ahead of you, with daily backups kept for a rolling seven days, together with monthly backups kept offsite on separate servers.

  • As you read this are all your plugins up to date?
  • Are all of your Plugins still valid?
  • Are you running the latest version of WordPress?
  • When was the last time you updated your passwords?

Do you even have time to even think about these issues?

Our solution is you won’t need to as our approach is to let you get back to what you do best, while we do the rest.

Phil Aston

Find out more about our hosting packages or call +44(0)1736 719342

by Phil Aston Phil Aston No Comments

Zoom Weddings with HD Sound

virtual weddings with Zoom

Virtual Weddings

We are working with Classical Strings to help set up high-quality HD audio for Virtual Weddings using Zoom.
This is being achieved using Beyer Mics via a Focusrite audio interface. The sound is then channelled into Logic Pro X and out via Zoom.
Depending on the room the couple is getting married in we can add reverb and EQ to mimic a Church or Cathedral.
For the visual aspect, we will be using a green screen with a projected background to suit the occasion. A high-quality recording will also be made at the same time to be used as a wedding gift.

Phil
Genius Loci Media
Digital Marketing Support
www.geniusloci.co.uk
+(0)1736 719342

by Phil Aston Phil Aston No Comments

Digital Marketing Masterclass with Phil Aston

Very honoured to have been asked to be on ‘The Thaducation Podcast’ with Thad Cox

In this podcast, I tell our story about how Genius Loci Media was set up, the risks we took, the mistakes we made, how we learnt to pivot when required and then go on to become a very successful Digital Agency.

I also cover lots of tips on how to use Social Media and promote yourself using digital media.

Phil

by Phil Aston Phil Aston No Comments

Get Back To What You Do Best – While We help with The Rest

Ideas are easy; it is the execution and implementation that is harder.

It is the same when creating content for your website and social media. You might type your thoughts into a Facebook or Linkedin post, but when it comes to your website, I see many people just put this off.

This approach results in a mixed message where your website seems to be behind your other online activities and can be confusing to your customers

One of our clients said “I have the ideas, but I don’t have the time to think about the SEO elements, source or resize images or worry about layout.”

We take your ideas, publish them on your website (and social media), look after the SEO, layout, and can even suggest subjects for you to write about if you need them!
Our approach is to take away the worry so you can be creative, look after your customers while we look after your online world.

Please give me a call to see how we can help you and your business.

Phil Aston

T : +44(0)1736 719342

blogging advice - website and wordpress management

by Phil Aston Phil Aston No Comments

Digital Marketing Trends – During Covid-19

Trends I am Seeing

A trend I see at the moment is a lot of people and businesses starting to use Facebook Advertising for the first time. An example of this would be local food suppliers and restaurants. They are trying to run Facebook Ads for a very niche geographical area. This would make sense if you are starting to offer local home delivery. However, due to poor targeting, the Ads are being shown hundreds of miles outside their area of operation.

Targeting Is Everything

I am based near Penzance in Cornwall and I am seeing Ads for businesses that can only deliver in a few Postcodes in Manchester or Glasgow. I have even seen an Ad for a takeaway service in New York!

The result is a surge in negative feedback from people disappointed that they cannot take up the offer advertised plus poor Ad relevancy. This is also a waste of Ad spend at a time when businesses are looking to reduce costs.

It is absolutely essential that you take time to research your market, look at your competitors, spend some time targeting the potential profile of your customers and decide where your want your Ads to be shown and when.

Make Sure Your Website is Displaying the Same Message

The next step is to make sure your website is up to date and portraying the same message you are putting out. I have clicked on several Ads recently that have taken me to pages that display a totally different message than that of the Ad. For example, I clicked on a link that advertised a new take away menu only to find the landing page was showing the full restaurant menus from a few weeks back. Your customers are looking up to date information, so it is essential to ensure the news you are sharing on Social Media is also on your website.

Now is also the time to boost your SEO by improving the quality of your website content. I would also recommend monitoring your market and competitors with analytics for your website and social channels. Doing this will help you understand how your current and future customers are reacting to any situation.

Now is The Time to Build Trust and Build Brand Equity

Done correctly your marketing on Social Media with quality content and good SEO will increase your online visibility and bring in new loyal customers.

Please get in touch if you need any help or advice in putting these ideas into action

I would be delighted to help you.

by Phil Aston Phil Aston No Comments

Don’t Put All Your Marketing into one Social Media Platform

Don’t Build Your Empire on Rented Land
I work with a lot of clients who have started out on several platforms and then through seeing initial success ended up putting all their efforts into one.
This is never a good idea, algorithms can change, the rules can change and the audience may go elsewhere.

It is very important to spread your content and energy across several platforms and most importantly keep your website at the centre of operations.

I am currently working with a client who has nearly 100% of their business on Instagram and has had their account blocked for a few days due to using a 3rd party App. Their engagement had dropped considerably due to changes within Instagram already and now they need to build their brand elsewhere and really focus on SEO and getting a more professional website in place.

Putting all your marketing eggs in one basket is not a good idea

The point to remember is if you lose your presence on a social media platform you lose all your content, connections and history. Remember Google Plus!
Your website should always be where your content is shared from or at least also available.

From experience, many social media posts could easily be tweaked to be Blog posts.

Don't Build Your Empire on Rented Land

Social Media Marketing Support | SEO for Your Website

by Phil Aston Phil Aston No Comments

Instagram Least Interacted With Category

Instagram Adds New Category Listings Under ‘Following’

(Video 2.5mins)

This lets you see who you have ‘Least Interacted With’ and which accounts get the most visibility in your feed. It does not tell you who has stopped following you but you can tidy up your account by disconnecting with accounts that are no longer active.

Phil Aston
Genius Loci
Media Digital Marketing Support

by Phil Aston Phil Aston No Comments

Don’t Build Your Entire Business on one Social Media Platform

In the last few weeks, I have seen and heard of various Instagram, Facebook Pages and Twitter accounts being blocked or disabled for various reasons.

The support these platforms give is next to zero so it can be very hard to get an account back online. As the platforms start to block third party Apps and any form of automation the social media platforms can easily mistake your activity as gaming the system.

For example on Instagram if you like too many posts too quickly you can have your account disabled for being spammy or get asked to change your password as it will think you are using third party Apps. In fact, even logging in form from a different device or app can trigger a warning now.

Another client came to me after their Facebook Ad Account was disabled and their page was taken down. There is no explanation when this happens and no support. The only thing we could see is that the wording on an offer was slightly different on the landing page. It could have been Facebook or a someone just reporting the Ad, that is all it takes. Facebook’s response was to delete the page and start again.
Eventually, I was able to get the account back online but it took over 3 weeks.

I see more and more business putting all their efforts into one platform, this is very dangerous as you are building your business on borrowed land. All it needs is the algorithm to change and your traffic could reduce dramatically. A good example is again Instagram who have now stopped showing posts in order and given more emphasis on paid Ads. The removal of likes will also have an effect on how people interact with you.

What Should You Do?

My advice is to keep your website updated, do not forget to share from there. If you have written a post on social media then create a blog post. It takes time but nurture your audience on several platforms, include video and ensure you invest in SEO for your website.

Do not put your eggs (revenue streams) in one basket.

Phil

by Phil Aston Phil Aston No Comments

Cold Calling Is Dead – Don’t Leave It Too Late

I took this photo on Sunday evening before we went to The Cutty Sark in Marazion for a lovely roast.

As many of you know, I advise and help businesses with their marketing, especially on Social Media.
If you look at the photo you can see all the gulls getting ready to take flight as the wave heads towards them.
The eagle-eyed amongst you will also notice that one gull seems to have left it a bit late to take action.

This reminded me of the number of businesses that still think that ‘cold calling’ is the way forward while their competitors are taking flight and riding the wave of change with Social Media.
Used correctly, Social Media can help create inbound enquires from people who already know and trust your brand.

Phil

by Phil Aston Phil Aston No Comments

How To Get The Most Out of Social Media

How To Get The Most Out of Social Media.

Video Duration 2mins 50 seconds

Some tips on how to keep your newsfeed positive and inspiring.

Video Transcript
How should you use social media to get the most out of it.

I think there’s a lot of people who look at social media and say it’s negative, it’s bad for your mental health, and that is absolutely true, it can be.
But it can also be a force for good for you and the people around you.

I mean, my suggestion is that for social media, is that you follow people that inspire you, you read posts that inspire you, you follow perhaps people you might be able to learn from, you join groups that are positive and share positive information.

If there’s anything in your news feed that upsets you or you don’t like, just unfollow it, or disconnect yourself from it.

And the other thing is, that you probably find yourself just scrolling endlessly through other people’s lives and posts.
Try not to do that, try and say to yourself that as you go through your news feed, try and find five posts, that you do more than just click a random like and then you can’t remember that you did that.

Just try and find five posts where you actually say something. If it’s a photograph that you really like, why don’t you say that you really like the photograph and congratulate the person who took it?

Or if someone shares a story and it kind of means something to you, Why don’t you comment and say how you feel?
Why don’t you just say something nice? Remember, someone has taken the time to put together that information; taking the photograph, writing a few words; and just say something, connect.

Social media is about being social and it doesn’t matter how big your network is, just look for the posts that inspire you, that make you smile, that help you, that you learn from, and then think about everything that you post in the same way, and think about before you press send;

a) is this going to make someone smile?
b) Is this going to help somebody somewhere?
c) Is it going to inspire somebody?

And if it doesn’t, or you don’t think it will, pause, don’t post, just do something else for a while.

But just think about that; everything that’s in your news feed technically is under your control and if you don’t like it, unfollow it, or block it, or just disconnect from it.

Try and fill your news feed with people that inspire you, help you, and make you feel good and that way, social media becomes social and it becomes a force for good.

Thank you.

Phil

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