SEO and Content Marketing are very much joined at the hip. The most important thing is to turn up and be consistent.
Produce a piece of content that can be shared across your channels but keep the message personal for each audience. Experient with the times of postings and write from the heart.
This is about building trust with humans before search engines.
We can all get bogged down with trying to be super creative and spending far too much time scrolling the creativity of others. I find it easier to think about what I am trying to achieve rather than just thinking well that’s the blog post out the way!
Document what you are doing and if you are between projects, document your thinking, your ideas. Let your potential clients/customers have a peek around the curtain. Also, try and use imagery that stands out, try and avoid stock photos and just think outside the box. It will be fun!
Phil Aston
Genius Loci Media
+44(0)1736 719342
