So how do you start a video marketing campaign?
In fact, how do you even start doing video at all?
Do you have to get the right camera?
The best lighting?
Do you need a posh microphone?
Do you need more tech – perhaps a script?
What about what to wear or where you are?
The main thing you have to do is just start.
Just start by getting in front of a camera.
Like I am doing now in this video, I am simply in front of my phone. Simply talking on my phone.
Yes, I could have shaved a bit closer, my hair is not exactly tidy and I am not holding the phone as still as I could.
But does it really matter?
Somebody might criticise it and say it could be more professional. But does this really matter?
If I worry about what other people think all the time then it might prevent me from putting this content out there,
so stopping people from finding me and what I do.
The thing is with video is just to start and have a go.
Simply start recording, say something and don’t worry about ‘what have I got to say that’s special’ you have your own story to tell. Even if you provide the same services as someone down the road. The way you do it is your way.
It will be different, your experiences will be different and
your message and delivery will be yours.
So just have a go, start today, make a video.
It doesn’t have to be long.
Then put it out there and do it again and again and again.
This is great news – Many people will have noticed that Facebook will take down or even prevent videos being uploaded if it detects copyrighted music in a video.
This has affected everyone from commercial video producers and aspiring musicians who might have simply recorded a cover version of their favourite song in their bedroom.
Well not any more. After making deals with record labels and many indies, you can now do this. The other incentive for Facebook has been the growth in the social media platform Musical.ly. This is very popular with teenagers as somewhere they can record themselves miming to popular hits.
Facebook is going to struggle making itself hip with younger teenagers but I feel Musical.ly should worry. For everyone else, video just got more engaging.
This is a question I got asked this morning and the answer is not as obvious as you think.
Let’s think about your website first of all. Your website is more corporate, It has your ‘about page’, your services, your products, your offers, latest news etc. It’s official, it is stating facts for people who find you and telling them how to contact you. Your Blog is again information but it can be a bit less formal.
With Social Media, the key is in the word ‘Social’.
Your Facebook page is less corporate than your website. So it is more chatty and friendly. So you do not just broadcast ‘we have this product at this price’ type of post. It is better to ask questions and interact with people.
This is for news. It is like the social media version of busking. So if you have an offer or late availability, put it on Twitter with a couple of key hashtags.
I like to see this as more behind the scenes. What people tend to do is get the same photos and put them on every platform. The thing is if you put stock photos on Instagram, you will get very little engagement. This is because the Instagram community expects all the images and videos to be from you – you did not just download them from another source.
For example, let’s say you are doing a short video for a new blog post or offer. You could show behinds the scenes photos from the shoot which are quite informal. Perhaps include these in your Instagram Story. This gives a chance for people to get to know you.
Then when the official video goes out via your website on YouTube you can have different edits/text for Facebook and Twitter and you have included your audience in the whole process.
So do not put the same thing on every platform. Think about each audience. Even if you have the same followers on each platform they are going to get a different aspect of who you are, as a person, or your brand.
GDPR, I guess many people are already fed up with this.
I just want to say don’t panic. The main thing I want to draw people’s attention to, (because I can see this happening) is when we reach May 26th there are going to be scammers everywhere sending you emails saying you do not comply, you could get fined etc. But if you pay us a fee we can help you out. Please don’t fall for this.
As you know we work in SEO and it is a bit like those online SEO audits which can find fault or errors with any website. Most of these errors are false positives. For GDPR there are already websites which can check your website for cookies and then tell you that you are none compliant.
A lot of GDPR is common sense. From what I know there will be about 60 people enforcing GDPR and they are not going to come after all small businesses just because you are not quite ready.
You do not have to stop using companies or software because you are worried they are not compliant. They are also working towards it. Use what is best for your business.
Also, have a statement about what you do use personal data for and how long you keep it. For example, if you use PayPal for your online sales and you use their system you might only print off the customer’s address to stick on a jiffy bag.
I was a lead auditor for ISO9000 in a past life and what we used to look for was the intent that you were working towards the standard. Not everyone is going to have everything in place by May 26th, but you can have a lot ready.
If you can show evidence that you are putting procedures in place to comply that will go a long way. You should only worry if you are doing something dodgy!
State what Cookies you use – analytics etc
Have a document that states what data you keep and for how long – most probably this will be for tax reasons so document this and don’t panic.
Social Media is in the news, but not necessarily in the way it thought it would be. The recent news about the Data breach on Facebook is not helping Facebook or Social Media as a whole.I imagine it is also making some Social Media Agencies a little nervous. Prior to this happening, we have also seen Twitter announcing it is not going to allow scheduled or bulk posting and it is all about being real and authentic.I can also see this making some agencies worry as well.
Personally, I am not worried about this at all.My background is in Marketing and SEO.I started in SEO in 1998. it was so easy back then. You could get people on the first page of Google for almost anything. As the years rolled by, lots of SEO Agencies sprang up and the whole focus seemed to be about gaming the system, whatever tricks could be applied were.The biggest subject seemed to be Link Building.Many people will remember being cold called from an SEO agency promising to build hundreds of backlinks with the idea this would increase your organic rankings and get you in front of the competition.
Then not that long ago Google introduced the Panda and Penguin Algorithm updates. Almost overnight it seemed like a lot of SEO Agencies just vanished. All of a sudden all of those agencies that employed dozens of Link Builders were being told it’s not about backlinks anymore it’s about content and they couldn’t do content.This saw a lot of those agencies disappear.
The position we are now is similar to with some Social Media Agencies using automated software to build audiences, bulk following, unfollowing, multiple shared posts (using the same content). Some Agencies even use multiple accounts to share a client post, this games the system in making a hashtag seem to trend.Even some influencer accounts have been shown up to made up of mainly false followers or bots.All of this is coming to an end with the recent announcements in Twitter and the recent algorithm changes at Facebook where some businesses have seen their audiences fall off a cliff.
On Twitter, I have seen hundreds of accounts get suspended or blocked for using unethical practices. A lot of this seems to be coming from Social Media Agencies or related software.
So it is is a similar thing ina way and Social Media Agencies need to wise up and focus more on Marketing.
I am not worried because here at Genius Loci we have never used any of these practices. Our SEO practices have always been about content and always about the website user. It’s always been about increasing traffic and making the phone ring. Social Media has always been about telling a story as authentically as we can, using a clients content and producing posts that fit in which their company culture and tone of voice.
So we are ready for the future and have been around a long time. We started in 1998 and moved to Cornwall in 2004, so we have seen many things come along and pass.Our strength is in the fact that we are specialists in SEO, WordPress, Hosting, Social Media, PPC and have the agility and flexibility to wipe the slate clean. We can let go of what we did the year before and move ahead with the latest practices as they are announced.
So if you come on board with us, you will not need to worry about any part of this as we will look after it for you.
If you have any questions I will be with you every step of the way.
A few days ago I almost lost my Twitter account. This was due to an error on Twitter which locked me out of my account. I then spent a very worrying 24 hours talking to the Twitter Support Bots trying to get it sorted out. Don’t Google Twitter Support, the stories will not fill you with confidence at all!
The worst part was when the automated support message from Twitter said. ‘We suggest you open up a new account and start again’. After spending almost 9 years on the Twitter platform and with 30K followers the idea of just starting again was a bit depressing, to say the least.
It did make me think about how much we rely on Social Media platforms to expand our business. We have to remember we have no control of these platforms and they can change at a moments notice. For example, having 100, 000 followers on Google Plus meant a lot in 2013 and now not a lot.
All of us use social media now more than we have ever done before and we can sometimes neglect our own websites. For many of us, our discussions now take place on Social Media. The fact is your website should still be the centre of your content universe.
You have to remember that you don’t own the real estate you have on any social media platform, the only place you can say that you do is with your website. Here you have control, it’s your domain name and your content.
If a social media platform decides to change it’s algorithm or change its terms of service you could easily lose part of your revenue or audience. Make sure that you don’t put too much of your business on one Social Media platform. Safeguard yourself in case anything happens by building up an audience on several platforms and keep up-to-date with trends and where your audience is.
With your website at the center of what you do you can post out to the different Social Media platforms with links to your website.
If you do get locked out of any social media account make sure you have backups of your passwords, email, and phone numbers. If you update your phone number make sure you update your social media accounts if you use additional verification.
What does this change mean for Facebook Business Pages and public content?
“Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.
As we make these updates, Pages may see their reach, video watch time and referral traffic decrease.
The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it.
Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution.
Pages whose posts prompt conversations between friends will see less of an effect”. From The Facebook Announcement – January 11th 2018.
What should You Do?
What this means is that everyone should now have a Facebook Advertising budget and be using it like any other marketing media.
Engagement will help but overall if you want to be seen by the people who like your content and be discovered by new fans and customers you need to advertise.
Facebook advertising is still very cheap but I expect this to change this year.
Many businesses will also need to up their game. By that, I mean responding to comments, messages and likes faster and with more thought. The fight to get into your fans news feeds is now extremely important.
Advertising and great quality content can do a lot to help you get to see and heard, but being shared by your fans will also help with your visibility. The aim has always been to build trust and relationships this should now be part of your content strategy.
The targeting and reach on Facebook is still the best way to reach your customers. It can be complex so if you want help please get in touch.Below is the link to the full Facebook announcement.
I have started to notice for a lot of my clients (yes they are posting a bit less) the amount of website referral traffic coming in from Twitter has really dropped. Almost all the social media traffic now is coming in from Facebook.
I am not sure if this is making people think that Twitter is less important and they are putting less effort into it.
There is also no doubt that more people on Twitter are simply broadcasting themselves or sharing other peoples content with no input from themselves.
So I wonder when I see in the news that Twitter is having a bit of a renaissance (perhaps because of people like President Trump) is it really? I do feel you have to engage more and talk more to get the level of engagement you used to get.
I have acquired quite a few clients from Twitter but even I am seeing a drop in engagement. What I am seeing is groups of people following me for a few days and then disappear so they are using an automated system for getting more followers. I am also seeing what is obviously a lot of scheduled posts which creates a lot of noise and little interaction.
So are you using Twitter the same, using it differently, or walking away?
Here is a little tip when setting up your Ads on Facebook.
I know you probably have a Facebook Pixel, and if you haven’t, make sure you have. But what you want to do is track how people are coming to your website from Facebook.
Facebook is brilliant at taking your money and it can give you lots of stats but they are not always accurate.
So my Facebook Ads tip is that always use the Google Campaign URL builder first of all. This will help generate a unique URL for the page you want to send people to.
This will allow you to stipulate who you are advertising, with, the medium, creative copy so you can see how each Ad is performing.
Use the Campaign URL builder first before you set up your Ad on Facebook. Then you can make sure you use the same campaign name, Ad name and demographic identifiers when putting your URL in place.
If you want any help with your Facebook Advertising then please get in touch.
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