Being an entrepreneur – The work life balance

by Phil Aston

Being an entrepreneur – The work life balance

by Phil Aston

by Phil Aston

Being an entrepreneur is about finding your own path, using your own footsteps, not just putting on someone else’s shoes. You don’t have to be anyone else but yourself.

Video duration 2mins 30 seconds – text below

I am actually a fan of Gary Vee. I am sure many of you know him. He is a very loud American who swears a lot. He is always hustling and runs a large media company in New York and wants to buy the Jets. I have bought his books and I watch a lot of his videos.
However, I am not like Gary Vee. His idea is that you should be hustling 14 hours a day. A lot of his videos start with him running around New York in his sneakers, drinking coffee at 5am and making connections.

I am happy to build my business and class myself as an entrepreneur. However, my entrepreneurship is based on work, life balance and being in nature is the balance.
I need to have time to recharge my batteries, actually I don’t function that well if I am hustling all the time. I need time to be in the landscape, I need time to walk, time to have some stillness, I need time for a bit of mindfulness, I need time to be creative. I need time to think about how I can help my clients and just working flat out is not my idea of building an empire.

In fact I do not want to build an empire. I want to build a business that is sustainable, ethical and gives me time to support my family and enjoy my life.
I have seen so many of my contemporaries kind of fall off their horses and not get on them again through burn out or more serious issues and I am determined and will try my damnedest to ensure that will not happen to me. I know how easy it is for that to happen. It is great to be busy all the time, checking things all the time, but you need to have space, you need to have space between what you are working on so you can create new ideas and live your life.

So yes, Gary Vee is a great inspiration, but there are aspects of what he does that I don’t sign up for. The whole thing about being an entrepreneur, is finding your own path, using your own footsteps, not just putting on someone else’s shoes.
So great for Gary Vee, I still like what he does, but find your own story and share that, document that. You don’t have to be anyone else but yourself.

Phil Aston is a partner at Genius Loci a Digital Marketing & Media agency based in Cornwall. Phil has over 26 years experience in SEO, Marketing & Photography and works primarily in the Tourism & Retail sector. He is also a yoga teacher and musician.

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