The Social Media and App space is crowded and every time a new name emerges people like me will advise clients to register their name and set up an account.
However, what is becoming apparent is any idea that gains traction is being watched by Facebook and with their resources and very deep pockets you have to be very brave to take them on.
Recent Casualties and Pivots
Blab – The live streaming app has decided to change it whole business model since the launch of Facebook Live
SnapChat – You may remember that Facebook tried to buy Snapchat for 3 Billion dollars but they refused. Not to be put off Facebook simply developed their own version and attached it to Instagram on August 5th. Instagram has 300 million users compared to SnapChats 150 million and early reports suggest that Instagram’s story telling options are far easier to use than SnapChat.
Advertisers are also seeing a 100 times more engagement on Instagram stories than SnapChat. Should SnapChat be very worried…
Facebook are very keen to tempt back the younger demographic to its social space and with many old users struggling to really ‘get’ SnapChat, the new ‘Stories’ feature on Instagram could do just that.
To further put the pressure on SnapChat Facebook has announced on August 8th new SnapChat styled filters which can be used to jazz up photos in various ways, such as turning faces into animations. Snapchat features a wide range of these filters, and they are increasingly being used as sponsorship opportunities for brand partners.
Genius Loci Media
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