This is the news we have been waiting for.
With Apple naming Periscope as one of its top Apps of 2015 and Blab stealing the thunder from Hangouts (although we still love them), It was inevitable that Facebook would roll in with their own live streaming product…and here it is…
Video Marketing will be huge in 2016. We started our own journey in 2014 with our live Marketing Hangouts which attracted audiences from around the world. This year we added Periscope and Blab to our tool box and we also expect to replace most of our Blog activity with video posts as well.
So does this mean you don’t need to bother about the other platforms?
It depends where your customers and audience are.
- Facebook Live Streaming – It you are B2C and have a large audience on Facebook then this is great news for you.
- Periscope – Still the best way to reach your Twitter audience, also now available on Apple TV and you can download the video afterwards.
- Blab – This also targets your Twitter audience and is great for conversations and interviews – The video can also be downloaded.
- Google Hangouts – Still our favourite because of the video and sound quality – a great way to have client meetings and reach a global audience based on your interests. You can also embed broadcasts into your website.
What we have learned is that you cannot expect each audience to follow you to the platform you might prefer. It might seem more simple for you to concentrate on one platform and tell everyone to watch from there, but from our experience people don’t do that. If you do want to point people to one location then I would recommend your website which is where you want most people to go eventually.
What you need to do is think creatively, so you can do this by broadcasting on Facebook, having a discussion on Blab afterwards or inviting others to a private hangout. The elephant in the room is YouTube which is still the 2nd largest search engine on Earth and is owned by Google. Your Youtube channel should be where you try and collate all your video content as video is appearing more and more in search results.
All this sounds like a lot more work, it is, and you also need to think about branding and editing. If you need any help with video marketing or have questions about equipment or set up or post production please get in touch.