So how do you start a video marketing campaign?
In fact, how do you even start doing video at all?
Do you have to get the right camera?
The best lighting?
Do you need a posh microphone?
Do you need more tech – perhaps a script?
What about what to wear or where you are?
The main thing you have to do is just start.
Just start by getting in front of a camera.
Like I am doing now in this video, I am simply in front of my phone. Simply talking on my phone.
Yes, I could have shaved a bit closer, my hair is not exactly tidy and I am not holding the phone as still as I could.
But does it really matter?
Somebody might criticise it and say it could be more professional. But does this really matter?
If I worry about what other people think all the time then it might prevent me from putting this content out there,
so stopping people from finding me and what I do.
The thing is with video is just to start and have a go.
Simply start recording, say something and don’t worry about ‘what have I got to say that’s special’ you have your own story to tell. Even if you provide the same services as someone down the road. The way you do it is your way.
It will be different, your experiences will be different and
your message and delivery will be yours.
So just have a go, start today, make a video.
It doesn’t have to be long.
Then put it out there and do it again and again and again.
Have fun.
Phil Aston
Genius Loci Media
www.geniusloci.co.uk
