Knowing Your Tourism Business – radio interview with Phil Aston

by Phil Aston

Knowing Your Tourism Business – radio interview with Phil Aston

by Phil Aston

by Phil Aston


How you can make your your business STAND OUT?

  • Why should I choose you?
  • Why YOUR business?
  • Why are you in business?
  • What’s the passion behind the business?
  • What is it that’s remarkable about your business?

These are the questions consumers and business purchasers ask every single day.

In the interview I talk about

  • Getting yourself out there with a goal in mind so you know what success look like?
  • How marketing has dramatically changed in the tourism industry. (Worthy listen if you are in the tourism industry)
  • To stand out we need to offer the what’s in it for the potential customer rather than talking about features. (Excellent advice)

Phil has over 25 years experience in marketing and 10 years in the tourism sector and has been involved in SEO since the mid 1990s.

Phil currently hosts and produces the following Hangouts On Air shows

  • The Genius Loci Business & Media Show
  • West Cornwall Business Club HOA
  • Google Plus or Cornwall Business Show
  • What’s In Your Music Collection?
  • The Sue Aston Show (live music event)

You can connect with Genius Loci on Google plus https://plus.google.com/+GeniuslociCoUk

The show was broadcast on Radio Horton 16th October 2014. Asking the all important questions is renowned copywriter and regular guest presenter Joy McCarthy.


Phil Aston is a partner at Genius Loci a Digital Marketing & Media agency based in Cornwall. Phil has over 26 years experience in SEO, Marketing & Photography and works primarily in the Tourism & Retail sector. He is also a yoga teacher and musician.