This is a question I got asked this morning and the answer is not as obvious as you think.
Let’s think about your website first of all. Your website is more corporate, It has your ‘about page’, your services, your products, your offers, latest news etc. It’s official, it is stating facts for people who find you and telling them how to contact you. Your Blog is again information but it can be a bit less formal.
With Social Media, the key is in the word ‘Social’.
Your Facebook page is less corporate than your website. So it is more chatty and friendly. So you do not just broadcast ‘we have this product at this price’ type of post. It is better to ask questions and interact with people.
This is for news. It is like the social media version of busking. So if you have an offer or late availability, put it on Twitter with a couple of key hashtags.
I like to see this as more behind the scenes. What people tend to do is get the same photos and put them on every platform. The thing is if you put stock photos on Instagram, you will get very little engagement. This is because the Instagram community expects all the images and videos to be from you – you did not just download them from another source.
For example, let’s say you are doing a short video for a new blog post or offer. You could show behinds the scenes photos from the shoot which are quite informal. Perhaps include these in your Instagram Story. This gives a chance for people to get to know you.
Then when the official video goes out via your website on YouTube you can have different edits/text for Facebook and Twitter and you have included your audience in the whole process.
So do not put the same thing on every platform. Think about each audience. Even if you have the same followers on each platform they are going to get a different aspect of who you are, as a person, or your brand.