If you had asked me this before reading the report below from ‘Buffer’ I would have said ‘Landscape’ every time.
However I am now not so sure.
The report states Landscape works best on desktop but where are most people when they watch video on social media? They are on their mobile phones. In fact 92% of people who access Facebook do this via their mobile phone.
Square video takes up 78% more room on a mobile screen and the stats show that you can get almost 40% more views and 80% more engagement from using a square video on Facebook and Instagram.
It worth noting that the latest ‘Clips’ App from IOS only shoots in square format.
Does this mean you choose one format over the other?
It really depends where you audience is and what you are trying to achieve.
For YouTube / Vimeo you should always use ‘Landscape’ but for short videos on Social Media I would experiment with ‘Square’ video edits.
Video Marketing is changing and the days of just uploading your footage in one format and to one platform like YouTube are gone. You now need to have a separate edits and uploads for Facebook, Instagram and Twitter. It is also worth pointing out that most live streaming is in square format. The other interesting stat is that longer videos work better in Square Formats as well.