In a recent survey with business owners they were asked about what elements of marketing they felt had a clear and sufficient understanding. Top of the list was ‘Social Media’ at 75%. I wonder what the answer would have been if the same people were asked if they had a strategy for Social Media?
Recently I was at a networking meeting with over a hundred people, and they were asked who used Pinterest. It would be safe to say 99% of the people in the room put their hands up. Many said they were active every day on it.
The discussion then went on to follower numbers and how to increase it etc. Then someone asked who had gained any work through Pinterest? This time no one put their hand up.
The next question was, who had a strategy? Apart from ‘I post everyday’ there was little evidence of people having a strategy.
Posting on Social Media without a strategy is like whispering in the wind. A strategy gives you a voice.
People follow for a reason, a strategy will give them one and ensure the time you spend on Social Media is constructive and meaningful.
I have used Pinterest in the example here, but it could be any social media platform.
If you are unsure whether you have a Social Media strategy (it can happen!) then ask yourself the following before you click send:
- Why am I doing this?
- Are my current or future customers here?
- Does my post help others?
There are other questions you could choose but, if you answer ‘don’t know’ to any of the above, you need a strategy.
If you need help developing a social media strategy then please get in touch.
