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Superfast broadband helps Penzance Business reach global audience

by Phil Aston

Superfast broadband helps Penzance Business reach global audience

by Phil Aston

by Phil Aston
philandsue-bt
Superfast broadband has helped innovative business Genius Loci launch services that are attracting customers from around the globe.
Phil and Sue Aston set up their media and arts business, Genius Loci, in 2004. The business is based at their home in Goldsithney, near Penzance Cornwall.

Sue Aston composes violin music which is a blend of Classical and Celtic music, and has a large following overseas, generated by her YouTube channel and social media.
She has now developed another innovative way of getting music across to people. She has created a subscription based website, featuring video diaries and mini concerts, as well as selling music downloads online. Sue says: “So far as I am aware, this has not been done before – and it is the kind of innovation which is only possible because of superfast broadband. With superfast broadband, the sky is the limit.”
Sue says: “I was the first musician to stream a live concert from the UK on Google+, and one of only a few in the world. It can be tricky to get the sound perfect but thanks to my husband Phil’s technical wizardry we have achieved this, to the envy of the people who’ve tried it in the USA! I now have a regular world wide audience and have The Sue Aston show streaming live every couple of weeks.”
Sue adds: “With superfast broadband, I can now run teaching classes over Skype with students from around the globe. I have students in America, Japan, Italy and even a lady who lives on a boat in the Mediterranean. It is just as effective as a face to face teaching session and it has opened up the whole world as a potential market.”
Sue’s husband, Phil, provides website development services to clients, many of whom are based elsewhere in the UK. He says: “Now I use Hangouts for meetings with clients, saving travel time and increasing productivity. I have a colleague in San Francisco, who works with me on website coding and we can now work together as effectively and productively as if we were the same office. ”
Phil says: “Superfast broadband has been absolutely fantastic for our business and it has transformed what we can achieve.”

Phil Aston is a partner at Genius Loci a Digital Marketing & Media agency based in Cornwall. Phil has over 26 years experience in SEO, Marketing & Photography and works primarily in the Tourism & Retail sector. He is also a yoga teacher and musician.

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