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video marketing

by Phil Aston Phil Aston No Comments

Content Marketing Tips – Blogging, Podcasts and Video

Video Duration 5 mins (Transcription Below)

How often should you blog? That’s a question I get asked a hell of a lot.
Another way of looking at it is what kind of medium do you also want to use? Because there are so many options now.
Are you going to use video? And if you are, are you going to do ‘live video’or is it going to be pre-recorded video?

Perhaps you should be looking at podcasts?
Everyone’s talking about podcasts now. Should you be doing that as well? But again, what about your blog? And what do you even put on your blog and how often should you do it?

Try and see it as one piece of content. I would recommend video as your starting point. I don’t go live because it can come across as an interruption unless you have been promoting it in advance.

On Facebook you might get some people looking at your broadcast, but I tend to find presenters spend too much time saying ‘Hi’ to the people they see pop up in the newsfeed. This behaviour can take away the focus and most people will start to get bored very quickly if you do not stay on message.
Also, it is a major commitment to go live at the same time every week. What if you have a dental appointment or when your cat is sick!

A pre-recorded video has many more options because that pre-recorded video can also be a podcast and once transcribed a blogpost as well.

You can decide if you want to do this monthly, biweekly or weekly and this will be a lot easier to stick to.
The key thing with content marketing is to be consistent and ensure you turn up. Search engines will know there is fresh material coming onto the website, and your audience also knows to check because will not want to miss anything.

This takes us to the other key point. What do you talk about?
This is where a lot of people get hung up thinking they’ve got to find this incredible piece of quality content every time they post. Maybe you do sometimes, and you have lots of engagement, and then you have a nightmare thinking how do I top that!

Rather than getting hung up about being Uber creative, why don’t you document what you’re doing throughout your working week? You will be working on projects for clients, which you could talk a little bit about, perhaps a problem comes up that you solve, the solution could be the topic, or maybe you’ve gone out for a walk, and you got inspired by something that is also a possible blog post.
A photograph from your week and a few lines of texts is a blog post.

Another way to look at this is to see the main pages of your website as your corporate look. Your services are there, your about page etc.
This is the part of the website that wears the business suit, and your blog post is the jeans and tee-shirt version part of your brand.informally
It is more chatty, like meeting informally by the drinks machine. you can talk about what you are up to, maybe talking about what music is playing on in your home office (Deep Purple here!) and bring that into your client work.
So rather than getting hung up, which means that you’ll miss a week or keep putting it off. Pick a day when you are going to publish and make notes during the week and remember it doesn’t have to be long.

This video ended up being about five minutes, but it could be just two minutes next time.
The key thing is to turn up and be consistent because if you don’t do that, you will become invisible!

If you need any help with content marketing or how to feel comfortable in front of a camera, just let me know and I would be delighted to talk to you.
Thanks very much.

Phil Aston

Genius Loci Media

+44(0)1736 719342

by Phil Aston Phil Aston No Comments

Zoom Weddings with HD Sound

virtual weddings with Zoom

Virtual Weddings

We are working with Classical Strings to help set up high-quality HD audio for Virtual Weddings using Zoom.
This is being achieved using Beyer Mics via a Focusrite audio interface. The sound is then channelled into Logic Pro X and out via Zoom.
Depending on the room the couple is getting married in we can add reverb and EQ to mimic a Church or Cathedral.
For the visual aspect, we will be using a green screen with a projected background to suit the occasion. A high-quality recording will also be made at the same time to be used as a wedding gift.

Phil
Genius Loci Media
Digital Marketing Support
www.geniusloci.co.uk
+(0)1736 719342

by Phil Aston Phil Aston No Comments

Get Back To What You Do Best – While We help with The Rest

Ideas are easy; it is the execution and implementation that is harder.

It is the same when creating content for your website and social media. You might type your thoughts into a Facebook or Linkedin post, but when it comes to your website, I see many people just put this off.

This approach results in a mixed message where your website seems to be behind your other online activities and can be confusing to your customers

One of our clients said “I have the ideas, but I don’t have the time to think about the SEO elements, source or resize images or worry about layout.”

We take your ideas, publish them on your website (and social media), look after the SEO, layout, and can even suggest subjects for you to write about if you need them!
Our approach is to take away the worry so you can be creative, look after your customers while we look after your online world.

Please give me a call to see how we can help you and your business.

Phil Aston

T : +44(0)1736 719342

blogging advice - website and wordpress management

by Phil Aston Phil Aston No Comments

Digital Marketing Trends – During Covid-19

Trends I am Seeing

A trend I see at the moment is a lot of people and businesses starting to use Facebook Advertising for the first time. An example of this would be local food suppliers and restaurants. They are trying to run Facebook Ads for a very niche geographical area. This would make sense if you are starting to offer local home delivery. However, due to poor targeting, the Ads are being shown hundreds of miles outside their area of operation.

Targeting Is Everything

I am based near Penzance in Cornwall and I am seeing Ads for businesses that can only deliver in a few Postcodes in Manchester or Glasgow. I have even seen an Ad for a takeaway service in New York!

The result is a surge in negative feedback from people disappointed that they cannot take up the offer advertised plus poor Ad relevancy. This is also a waste of Ad spend at a time when businesses are looking to reduce costs.

It is absolutely essential that you take time to research your market, look at your competitors, spend some time targeting the potential profile of your customers and decide where your want your Ads to be shown and when.

Make Sure Your Website is Displaying the Same Message

The next step is to make sure your website is up to date and portraying the same message you are putting out. I have clicked on several Ads recently that have taken me to pages that display a totally different message than that of the Ad. For example, I clicked on a link that advertised a new take away menu only to find the landing page was showing the full restaurant menus from a few weeks back. Your customers are looking up to date information, so it is essential to ensure the news you are sharing on Social Media is also on your website.

Now is also the time to boost your SEO by improving the quality of your website content. I would also recommend monitoring your market and competitors with analytics for your website and social channels. Doing this will help you understand how your current and future customers are reacting to any situation.

Now is The Time to Build Trust and Build Brand Equity

Done correctly your marketing on Social Media with quality content and good SEO will increase your online visibility and bring in new loyal customers.

Please get in touch if you need any help or advice in putting these ideas into action

I would be delighted to help you.

by Phil Aston Phil Aston No Comments

Don’t Put All Your Marketing into one Social Media Platform

Don’t Build Your Empire on Rented Land
I work with a lot of clients who have started out on several platforms and then through seeing initial success ended up putting all their efforts into one.
This is never a good idea, algorithms can change, the rules can change and the audience may go elsewhere.

It is very important to spread your content and energy across several platforms and most importantly keep your website at the centre of operations.

I am currently working with a client who has nearly 100% of their business on Instagram and has had their account blocked for a few days due to using a 3rd party App. Their engagement had dropped considerably due to changes within Instagram already and now they need to build their brand elsewhere and really focus on SEO and getting a more professional website in place.

Putting all your marketing eggs in one basket is not a good idea

The point to remember is if you lose your presence on a social media platform you lose all your content, connections and history. Remember Google Plus!
Your website should always be where your content is shared from or at least also available.

From experience, many social media posts could easily be tweaked to be Blog posts.

Don't Build Your Empire on Rented Land

Social Media Marketing Support | SEO for Your Website

by Phil Aston Phil Aston No Comments

Video Editing for Travel & Tourism

Just finished a fast turnaround video editing project for a Travel agency promoting tours around the Mekong Delta.

The videos answered a series of FAQs with the client talking to camera.

The project featured creating five 60 second videos using client supplied footage in portrait mode and producing the finished video in 1080HD widescreen format with photos and captions.

The finished videos were encoded for Facebook 1080HD and YouTube 1080HD with captions and enhanced sound.

We also uploaded all the videos optimising them using the best SEO practices for the clients market.

Another video featuring all five videos edited together was also created for the website.

Phil Aston

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