Not all of these came out in 2018, but they have all stayed within reach throughout the year.
Many business books become outdated very quickly, these contain enough evergreen content to make them an essential part of any entrepreneurs reading library.
1. Social Selling
(Techniques to Influence Buyers and Changemakers)
By Tim Hughes and Matt Reynolds
This was the book that led me back to Linkedin to give it another go. Linkedin has been the biggest generator of enquires for me this year and we have won some prestigious clients from it. The book also has great ideas for building your community online and lots of tips on Twitter.
(The handbook for building and unleashing your personal brand in the digital age).
By Mark W. Schaefer
I read this in late 2017 first and it became the basis of all my social media strategies and I also used it to help many clients create content and build their presence online.
There are lots of case studies and many of these are very inspiring. Mark is a very genuine guy and his writing style is very easy to follow.
3. The Sniper Mind
(Eliminate fear, deal with uncertainty and make better decisions)
By David Amerland
I put off buying this for a while because I thought it was not something I would align myself with. I am a great admirer of David Amerland and have all his other books so a few months back I thought I would give it a go.
I was so wrong. This is a life changing book based on such in-depth research, it really is fantastic. The stories, comparisons and teachings contained within these pages really show you how your mindset (and how you approach anything) can affect the outcome. It is also a very exciting read which is not something you can say for many business books.
4. They Ask You Answer
(A revolutionary approach to inbound sales, content marketing and today’s digital consumer).
By Marcus Sheridan
This was recommended by a client and I only bought this a few weeks ago. Already it has formed a huge part of our 2019 marketing strategy.
If you are looking for ideas for your blog, website and how to reach more customers this is a book I recommend for everyone.
5. Crushing It!
(How great entrepreneurs build their business and influence – and how you can, too).
By Gary Vaynerchuck
I kind of have a love/hate relationship with Gary Vee, his approach can be very abrasive and not for everyone. However, in book form, his personality comes across very differently.
What makes this book inspiring are the stories from actual people who followed the approach laid out in Gary’s earlier book ‘Crush It’. The way the book is laid out makes it easy to see how you can also use these approaches.