Being an ethical business is at the heart of what we do

Why Are We Called ‘Genius Loci’ and What Does It Mean?

by Phil Aston

Being an ethical business is at the heart of what we do

Why Are We Called ‘Genius Loci’ and What Does It Mean?

by Phil Aston

by Phil Aston

One of the most frequent questions we get asked is why are we called ‘Genius Loci’ and what does it mean?
You do sometimes see the phrase used and it tends to be people connected to the environment or even architects. There is a reason for this. Genius Loci means ‘The Spirit of Place’ in Latin.
How we came up with this name is down to my wife and business partner Sue Aston. Sue is a well-known composer and 1999 recorded her first album ‘Sacred Landscapes’ inspired by the landscape of Cornwall and our love of the environment and nature.
The phrase ‘Spirit of Place’ described how this landscape spoke to us and Genius Loci was born.

We registered the name ‘Genius Loci’ then and started as a music label. We were one of the first independents to trade online. As well as selling music online our reputation quickly grew for SEO and online marketing as we were everywhere. The business moved to Cornwall and established itself very quickly as a leading consultancy for online marketing.

The fact we are a Digital Marketing Agency, the essence of the landscape, nature and being an ethical business is at the heart of what we do. Outside of our business both of us practice mindfulness, yoga and do our best to help the planet, reducing our use of plastic, palm oil and eating organically whenever we can.

This is the same in how we work with our clients. We have a very strong ethical bond with the people we work with. We want to help people be successful but not at the expense of anything or anyone else.
So Genius Loci – The Spirit of Place is what we are about. It is the bedrock on what we, the business, is built on.
We promote people and their businesses ensuring we help grow their business in a sustainable and ethical way.

If you want to know more about us and how we can help you then please get in touch and I would be delighted to talk to you.

Phil Aston
Genius Loci Media
Digital Marketing Support
www.geniusloci.co.uk

01736 719342

Phil Aston is a partner at Genius Loci a Digital Marketing & Media agency based in Cornwall. Phil has over 26 years experience in SEO, Marketing & Photography and works primarily in the Tourism & Retail sector. He is also a yoga teacher and musician.

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