Here is a little tip when setting up your Ads on Facebook.
I know you probably have a Facebook Pixel, and if you haven’t, make sure you have. But what you want to do is track how people are coming to your website from Facebook.
Facebook is brilliant at taking your money and it can give you lots of stats but they are not always accurate.
So my Facebook Ads tip is that always use the Google Campaign URL builder first of all. This will help generate a unique URL for the page you want to send people to.
This will allow you to stipulate who you are advertising, with, the medium, creative copy so you can see how each Ad is performing.
Use the Campaign URL builder first before you set up your Ad on Facebook. Then you can make sure you use the same campaign name, Ad name and demographic identifiers when putting your URL in place.
If you want any help with your Facebook Advertising then please get in touch.
Being an entrepreneur is about finding your own path, using your own footsteps, not just putting on someone else’s shoes. You don’t have to be anyone else but yourself.
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I am actually a fan of Gary Vee. I am sure many of you know him. He is a very loud American who swears a lot. He is always hustling and runs a large media company in New York and wants to buy the Jets. I have bought his books and I watch a lot of his videos.
However, I am not like Gary Vee. His idea is that you should be hustling 14 hours a day. A lot of his videos start with him running around New York in his sneakers, drinking coffee at 5am and making connections.
I am happy to build my business and class myself as an entrepreneur. However, my entrepreneurship is based on work, life balance and being in nature is the balance.
I need to have time to recharge my batteries, actually I don’t function that well if I am hustling all the time. I need time to be in the landscape, I need time to walk, time to have some stillness, I need time for a bit of mindfulness, I need time to be creative. I need time to think about how I can help my clients and just working flat out is not my idea of building an empire.
In fact I do not want to build an empire. I want to build a business that is sustainable, ethical and gives me time to support my family and enjoy my life.
I have seen so many of my contemporaries kind of fall off their horses and not get on them again through burn out or more serious issues and I am determined and will try my damnedest to ensure that will not happen to me. I know how easy it is for that to happen. It is great to be busy all the time, checking things all the time, but you need to have space, you need to have space between what you are working on so you can create new ideas and live your life.
So yes, Gary Vee is a great inspiration, but there are aspects of what he does that I don’t sign up for. The whole thing about being an entrepreneur, is finding your own path, using your own footsteps, not just putting on someone else’s shoes.
So great for Gary Vee, I still like what he does, but find your own story and share that, document that. You don’t have to be anyone else but yourself.
People are obsessed with numbers, it is true if you have a large follower count it does make you look like more of an authority.
If you are starting from scratch with just a few hundred followers you do not want to spend more on trying to increase your follower count as this can be expensive.
My suggestion would be to spend your advertising budget on targeting people who will sign up for services or buy your products.
You will see more of a return on your investment and those people in turn will share your content to their friends and like your page in turn.
So think about your products and services and don’t get too hung up on the numbers initially.
If you want any help or advice with your Facebook Advertising, please get in touch.
What makes your business remarkable, what gives you the edge?
I look at many hotel websites, I look after them and help with their marketing. This means I am always looking at tourism related websites. So I look at them from a view of making a booking and for research.
One of the things that is really becoming apparent, is how many of them are starting to look the same. Fantastic pictures of food, artistic pictures of rooms, all done up as you would expect to look, with beautiful and stylish interiors.
However, the problem with this from the perspective of your potential guests, is that they will only be on your website for literally 30-40 seconds before they move on.
What makes you stand out from what your competitors do? What will make someone choose your hotel?
Is it going to be your offers? Your Facilities? Or is it going to be your location?
When people book somewhere, like a hotel, they are looking for an experience. What is it that makes you remarkable? For many people it will be your actual location – people buy with their eyes.
When you look at this video, you can see the sea in the background. So, some of you might be thinking “I might listen to Phil”, and some of you might be thinking “Where is that beach, I want to go!”
So, many times your location will be what makes you remarkable and different from your competition.
A lot of people ask me what rules do I follow when I am posting on Social Media for myself or my clients.
I have a rule of five.
This means for every 5 posts, 3 posts will be by other people, chosen because I feel the content will be interesting and helpful for my followers, Clients and potential clients.
One of those 5 will be promoting my own business products and services and the final post will be something that tells you a bit more about me and what interests I have.
I find this approach works across any platform.
If you want any help with Social Media please get in Touch.
I offer many services to clients and sometimes find myself being hired for one particular one while other providers supply the rest.
The problem with being hired for just SEO is people do not realise what other skills you have. I work a lot with retail and start ups.
The issue with being seen as the SEO guy is you can be brought in much later in the process. I had a client who who was manufacturing a new range of products. It was a great idea and they had an small team of suppliers all providing parts and services. I asked what the price of the product was, which sounded great until I also asked how much it cost to produce.
There was very little margin left for profit and if one or more of the suppliers had put up their price, or postage prices increased, it would leave nothing. They also had not taken into account how much budget would be required for marketing online. Once you launch a new product online it is very hard to increase the price later on.
Having a healthy margin means you can offer bundles, special offers and still make a profit.
It also means if suppliers do increase prices you have room to breath and innovate.
Now, the thing to remember is on Google Adwords, when people search they are in the mood to purchase. They are looking for a solution to a problem or something they would like to do, so they are actually in the mode of buying. So if you are trying to book a restaurant or somewhere to stay for a holiday and you see an advert it is essentially answering your query so you are thinking about purchasing.
On Facebook or any kind of social media advertising you are interrupting people . They are busy minding their own business, looking at things that they like and your advert appears and interrupts their newsfeed. It may interest them enough to take them away to find out more about it, but they were not thinking about buying your product or service, so that is the difference.
What this means is that both strategies will work, but the Facebook route with take longer as you will need to engage with people and build trust. However, when they do purchase or book with you they are more likely to share with all their friends giving you a much larger audience with a personal recommendation added in . So the benefits of advertising on Facebook will be far reaching.
My advice would be to start with Facebook Advertising and then look at Google Adwords. You can experiment with a smaller budget and have excellent targeting with Facebook.
It also does depend on what you are trying to sell. If you are an accommodation provider and have some late availability, then Google Adwords is going to work better for you than Facebook.
If you would like any help or advice with Facebook Advertising or Google Adwords then please get in touch.
Thanks Phil Genius Loci Media | +44(0)1736 -719342
This is a very good question and you do need to spend something.
You cannot really put £50 in the pot and expect to see good results on Google Adwords.
Of course it does depend on what you are competing against, but in my experience you need to be budgeting for at least £200 – £400 per month to see some real results.
If your budget is small and you only want to spend £5 per day or do a short run of £50 in total then Facebook Advertising might be a better option for you. You do need to ensure that you take time to set up your targeting correctly so you are reaching the right people.
Also on Facebook you can set up ‘Dark Posts’ where the people who already like your page do not see the Ads. This avoids your fans getting irritated by seeing your Ads numerous times in their news feed.
These activities do take time, but if set up correctly they will bring in results.
Pay Per Click is now an essential part of your Marketing spend. Social Media is not ‘free’ media, and search has changed, especially on mobile, if you have a search phrase that is highly competitive. The first page of results on a mobile phone will all be Ads.
If you would like any help or advice with Google Ads or Facebook Advertising please get in touch.
The thing to remember is you do not have to do something that is the pinnacle of creativity.
The amount of websites that I see that haven’t updated or published a blog post for 3 or 4 months is around the 80% mark.
I think people get hung up on several things:
What should I talk about?
What should I post?
How long should the post be?
What about SEO?
Are the images ok or too big?
Do I have to allow comments?
Now remember this
You do not have to produce something which is the height of creativity.
If you have trouble thinking about how momentous your post needs to be because the last one was like ‘War and Peace’ and you are thinking you have to replicate that…
Just document what you are doing.
Document, don’t create
Just be yourself.
The thing to remember with your blog is that the rest of your website is more corporate. For example, the ‘about’ page, product or services pages are about your brand message. However your blog is a more personal part of the website, it is where you can more yourself.
So, your blog post could just be a few lines or a couple of photos, basically just documenting what you are doing in that moment.
You might be taking bookings, preparing orders, meeting a client … that’s a blog post!
Your blog is a chance for you to bring a bit of social media behaviour into your website and then from here you can share your blog post to your social media channels. This makes a lot of sense as your goal is to get people to visit your website.
How I help my clients
Clients send me a few lines via email, some photos and I pull the post together using the right keywords for SEO and ensure it fits in with the overall design and look of the website. I then help boost it on social media and share it across our network.
The key thing is to write and post something and be consistent, so if you are going to blog every week, do it every week.
This does take time but it will pay back in dividends for your business and building trust online.