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Genius Loci News

by Phil Aston Phil Aston No Comments

Digital Marketing August Update

Video Transcript
Hi, this is Phil Aston from Genius Loci Media in the far West of Cornwall

Is your Facebook business Page a website?

No, it’s not a website. It’s a page on someone else’s online space, and you are at the mercy of whatever that organisation decides to do now or in the future. (Remember Google Plus?)

Do you remember when Facebook was really keen in wanting people to set up their own business page on the platform? You set up our Facebook Business Page and asked lots of people, contacts etc to like your page and then you posted content and everyone saw it.  Basically you helped build Facebook’s business. Then as soon as it became successful, they then stopped everyone seeing your posts. (it is less than 2% now).  So then they encouraged you to actually advertise to the people that already liked your page. So again, you were building their business.

So what is happening now since the world changed with COVID?

Well, even those Facebook Ads (or any Ads!) do not work the way they used to.

If you are building brand awareness, there’s still some mileage in Facebook Ads, but if you’re trying to sell products or services, people aren’t going to take your word for it anymore.  Users can now say they do not want to see your Ads and can block them on their mobiles. Running Ads is really is kind of a cul-de-sac right now.

So your Facebook Business Page is not your website, and this is not a video to try and make you build a new website. It about is aimed at people, who have a website but have neglected it due to all your focus being on your social platforms.  Your website is perhaps sitting there and had not been updated for a while and the message it is out of sync with you recent Facebook posts. I see a fair few websites where the last blog post merely states they are going to do more blogs posts and even that was a few months ago.

Social media is actually more important now than ever as it is where your customers can share information and read reviews from real people but they are still going to check out your website to ensure the message is the same and read material which will help build trust before they make a decision.  Your website should be where you post your content first. This is where you are in control, it is your domain and online space. Whatever social media channels rise or fall your website will remain as your content mothership representing your brand online.  This is where SEO comes in and having good quality content that answers questions from your customers and fans.

It is from your website that you can then share your content to your Facebook Business Page, Instagram, LinkedIn, Twitter, YouTube etc, Your website is your content hub. You’re probably thinking,  that’s a hell of a lot of work to keep on top of this (it is). But what this current Pandemic situation is telling us is that this is when you should be investing in your content strategy. This is when you should also be thinking about connecting with people through video to build trust even more.

I have personally learned a great deal during this period. I am based in Cornwall and have been a fairly regional business, but now through video, I can connect with new clients anywhere in the world.  I’ve got just as much chance of getting a client in New Zealand or Los Angeles as I have in getting them in Truro or Camborne. This also puts emphasis on the role of your website. You may be talking to people via Linked or Facebook but your main brand representation is your website. 

I can talk to people anywhere in the world. I no longer think of clients and having a face to face meeting once a month, I can jump on to a video call via Zoom to have a quick update at any time.  Thinking regional can restrict your business or even your creativity. You can have a zoom call with someone in Los Angeles or mountain time in America and then just carry on with other tasks. You might be thinking you can’t build relationships the same way via video as face to face. I would argue that. Yes, you can.

If you want help on anything I have mentioned in this video from SEO, updating your website or even knowing what microphone or what video camera to use for video calls please get in touch.

Phil Aston
Genius Loci Media
+44(0)1736 719342

Get in touch

by Phil Aston Phil Aston No Comments

Workload & Capacity July 31st 2020

Workload & Capacity
A quick update on our workload for website design.
Some of you may have noticed across some of our media channels that we are slowly changing direction and some of the services that we offer are going to be withdrawn. Website design is one of these.

We have currently got seven website projects in the pipeline and we are not going to be taking on any more from the end of this month.

Our focus is now on content marketing, SEO and Social. We are still offering website management and hosting for clients as this fits in with our content and media services.

If you need any help with anything to do with your online content marketing, get in touch, and I’d be delighted to talk to you.

Thank you

Phil Aston
Genius Loci Media
Insight Backed marketing without the noise
www.geniusloci.co.uk
+44(0)1736 719342

by Phil Aston Phil Aston No Comments

A situation only becomes favourable when one adapts to it

Cornwall SEO Agency

 

“A situation only becomes favourable when one adapts to it”
In May 2004 we started our own business in Cornwall.

When we started we saw our initial business plan collapse within weeks and we had to quickly pivot to ensure we did not lose our business and our house. This taught us a lot and gave us the tools and skills to adapt quickly to change.

With Covid-19 appearing, we thought we were facing a similar dilemma.
However, a phrase that worked back then also worked this time around.

“A situation only becomes favourable when one adapts to it” ( I Ching)

Now as we head towards our anniversary date we are thankful to our current clients for their support and happy to say we are now expanding the business globally with new clients, ideas and services.

NB: Although Genius Loci Media is our main business name, as well as the Digital Agency it also includes Classical Strings Weddings, Sue Aston Music, Now Spinning and Yoga at Work.
One day we will write our story to help others who may be thinking of starting their own business.

Phil Aston

Genius Loci Media | Digital Marketing Support | +44(0)1736 719342

by Phil Aston Phil Aston No Comments

Digital Marketing Masterclass with Phil Aston

Very honoured to have been asked to be on ‘The Thaducation Podcast’ with Thad Cox

In this podcast, I tell our story about how Genius Loci Media was set up, the risks we took, the mistakes we made, how we learnt to pivot when required and then go on to become a very successful Digital Agency.

I also cover lots of tips on how to use Social Media and promote yourself using digital media.

Phil

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